Content Dna

Author : John Espirian
Publisher : Unknown
Page : 248 pages
File Size : 47,8 Mb
Release : 2020-04-21
Category : Business & Economics
ISBN : 1916206239

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Content DNA by John Espirian Pdf

How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen

Author : Alberto Orfao
Publisher : Universidad de Oviedo
Page : 308 pages
File Size : 42,6 Mb
Release : 1993
Category : Science
ISBN : 8474687675

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DNA Cytometric Analysis by Alberto Orfao Pdf

Author : Miral Dizdaroglu,Ali Esat Karakaya
Publisher : Springer Science & Business Media
Page : 502 pages
File Size : 54,5 Mb
Release : 2012-12-06
Category : Science
ISBN : 9781461548652

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Advances in DNA Damage and Repair by Miral Dizdaroglu,Ali Esat Karakaya Pdf

In recent years the field of DNA repair has flourished due to new findings on DNA repair mechanisms and the molecular basis of cancer. This volume covers the most recent developments in this research field and contains contributions from scientists working in various fields.

Author : Malcolm Burns,Lucy Foster,Michael Walker
Publisher : Royal Society of Chemistry
Page : 242 pages
File Size : 47,8 Mb
Release : 2019-10-14
Category : Technology & Engineering
ISBN : 9781788018975

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DNA Techniques to Verify Food Authenticity by Malcolm Burns,Lucy Foster,Michael Walker Pdf

The food supply chain needs to reassure consumers and businesses about the safety and standards of food. Global estimates of the cost of food fraud to economies run into billions of dollars hence a huge surge in interest in food authenticity and means of detecting and preventing food fraud and food crime. Approaches targeting DNA markers have assumed a pre-eminence. This book is the most comprehensive and timely collection of material from those working at the forefront of DNA techniques applied to food authenticity. Addressing the new field of analytical molecular biology as it combines the quality assurance rigour of analytical chemistry with DNA techniques, it introduces the science behind DNA as a target analyte, its extraction, amplification, detection and quantitation as applied to the detection of food fraud and food crime. Making the link with traditional forensic DNA profiling and describing emerging and cutting-edge techniques such as next generation sequencing, this book presents real-world case studies from a wide perspective including from analytical service providers, industry, enforcement agencies and academics. It will appeal to food testing laboratories worldwide, who are just starting to use these techniques and students of molecular biology, food science and food integrity. Food policy professionals and regulatory organisations who will be using these techniques to back up legislation and regulation will find the text invaluable. Those in the food industry in regulatory and technical roles will want to have this book on their desks.

Author : Anonim
Publisher : Unknown
Page : 1132 pages
File Size : 47,8 Mb
Release : 2024-06-30
Category : Environmental health
ISBN : UCR:31210007568759

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Environmental Health Perspectives by Anonim Pdf

Author : Diahan Southard
Publisher : Unknown
Page : 250 pages
File Size : 53,6 Mb
Release : 2020-02-26
Category : Reference
ISBN : 1734613904

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Your DNA Guide - the Book by Diahan Southard Pdf

You don't have to learn everything about genetic genealogy before asking specific questions of your DNA! That's the premise of Diahan Southard's brand new book, Your DNA Guide - the Book, now available for pre-order at a special sale price. Your DNA Guide - the Book is like no other genetic genealogy book on the market. Instead of learning more-than-you-need-to-know in textbook style, you'll choose a specific DNA question to start exploring right away. You'll follow concrete step-by-step plans, learning important DNA concepts--in plain English--as you go. Do you want to learn who your 2X great grandmother is? Turn to page 23. Do you want to know how you are related to one of your DNA matches? Page 37. As you proceed, you check your progress and get new guidance based on your specific results at each stage. (Including troubleshooting, like when your matches just aren't responding or your great-grandparents turn out to be first cousins.) This powerful, hands-on approach is based on Diahan's 20 years of experience in the genetic genealogy industry and especially in the past five years, as she helps clients one-on-one make DNA discoveries. It became clear to her that while each client's situation may be unique, there are patterns in how you can find solutions that you can apply yourself. Your DNA Guide - the Book is for anyone who has taken a DNA test or may want to. It helps genealogists reconstruct family trees. It helps adoptees identify biological relatives. It can help you identify a specific DNA match. In short, it helps anyone explore what their DNA--and their DNA matches--can tell them about their origins.

Author : Nic Rawlence,Michael David Martin,Nathan Wales,Michael Knapp
Publisher : Frontiers Media SA
Page : 183 pages
File Size : 43,6 Mb
Release : 2021-06-17
Category : Science
ISBN : 9782889669332

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Applied Uses of Ancient DNA by Nic Rawlence,Michael David Martin,Nathan Wales,Michael Knapp Pdf

Author : Ken Baskin
Publisher : Routledge
Page : 229 pages
File Size : 52,6 Mb
Release : 2012-09-11
Category : Business & Economics
ISBN : 9781136014659

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Corporate DNA by Ken Baskin Pdf

Corporate DNA explores what happens when managers think about and run their companies as if they were living things. An organic model is at the heart of the transformation of companies like AT&T and EDS, working to redesign the bureaucracies that they were built upon. This book addresses the frustrations felt among corporations by focusing on the role of the organizational models in the transformation process. The book's key perception is that the choice of a mechanical or organic model results in an organizations developing either mechanical or organic structures. Those structures, in turn, lead to certain types of behavior. Corporate DNA provides tools with which managers can replace their old mechanical models with organic ones. Readers will discover how living things use information to create work; how they learn, develop, and govern themselves; and how prototype organic corporations such as 3M and Federal Express apply organic models to their operations. Ken Baskin, Ph.D., is a consultant on communicating quality and culture change. In addition to his own public relations business, he has worked for the US Department of Energy, the New Jersey Department of Education, and Bell Atlantic, including speech writing for CEO Ray Smith. Ken leads workshops on ¦Creating Competitive Advantage in a Market Ecology¦ and ¦Using the Principles of DNA for Problem Solving,¦ among others.

Author : Frederick A. Valeriote,Alexander Nakeff,Manuel Valdivieso
Publisher : Springer Science & Business Media
Page : 325 pages
File Size : 41,6 Mb
Release : 2012-12-06
Category : Medical
ISBN : 9781461312536

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Basic and Clinical Applications of Flow Cytometry by Frederick A. Valeriote,Alexander Nakeff,Manuel Valdivieso Pdf

The focus of this symposium was on the present and future capabilities of flow cytometry for both medical and biological applications in cancer. This technology began with quite modest instrumentation, with limited capabilities to answer biological questions. Today, both the clinical workhorses and the powerful multi-laser, multi-detector, sorting machinery, coupled with sophisticated computers and storage devices and the increasing storehouse of markers and dyes, are taking us to the limit and beyond in finding answers to the cause and cure of cancer. In the past, both normal hematopoietic tissue and leukemias have been the tissue samples of choice in the application of flow cytometry, and some of the most recent applications with these tissues are presented here. However, the book also discusses the increasingly sophisticated disaggregation techniques which allow investigators the possibility to train their lasers on solid tumors. Not only can we use flow cytometry with associated fluorescent markers to understand the biology of cancer, but also the wide array of existing and developing markers provides us with important diagnostic tools in the detection of cancer early in either the malignant or relapse process. And the field comes full circle, with the use of the technology for gene mapping and other genetic studies to unlock the basic malignant process.

Author : National Academy of Sciences
Publisher : National Academies Press
Page : 354 pages
File Size : 50,6 Mb
Release : 2000-11-11
Category : Science
ISBN : 9780309070997

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Variation and Evolution in Plants and Microorganisms by National Academy of Sciences Pdf

"The present book is intended as a progress report on [the] synthetic approach to evolution as it applies to the plant kingdom." With this simple statement, G. Ledyard Stebbins formulated the objectives of Variation and Evolution in Plants, published in 1950, setting forth for plants what became known as the "synthetic theory of evolution" or "the modern synthesis." The pervading conceit of the book was the molding of Darwin's evolution by natural selection within the framework of rapidly advancing genetic knowledge. At the time, Variation and Evolution in Plants significantly extended the scope of the science of plants. Plants, with their unique genetic, physiological, and evolutionary features, had all but been left completely out of the synthesis until that point. Fifty years later, the National Academy of Sciences convened a colloquium to update the advances made by Stebbins. This collection of 17 papers marks the 50th anniversary of the publication of Stebbins' classic. Organized into five sections, the book covers: early evolution and the origin of cells, virus and bacterial models, protoctist models, population variation, and trends and patterns in plant evolution.

Author : Kazuo Nakamoto,Masamichi Tsuboi,Gary D. Strahan
Publisher : John Wiley & Sons
Page : 475 pages
File Size : 48,7 Mb
Release : 2008-09-08
Category : Science
ISBN : 9780470369166

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Drug-DNA Interactions by Kazuo Nakamoto,Masamichi Tsuboi,Gary D. Strahan Pdf

Learn vital information about drug-DNA interactions from Drug-DNA Interactions: Structures and Spectra, the only comprehensive book written about this topic. Understand the types of structural and bonding information that can be obtained using specific physico-chemical methods and discover how to design new drugs that are more effective than current treatments and have fewer side effects. Find detailed information about X-ray crystallography, NMR spectroscopy, molecular modeling, and optical spectroscopy such as UV-Visible absorption, fluorescence, circular dichroism (CD), flow linear dichroism (FLD), infrared (IR) and Raman spectroscopy.

Author : Arie H. Bartal,Yashar Hirshaut
Publisher : Springer Science & Business Media
Page : 495 pages
File Size : 47,9 Mb
Release : 2012-12-06
Category : Science
ISBN : 9781461248262

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Methods of Hybridoma Formation by Arie H. Bartal,Yashar Hirshaut Pdf

Laymen often consider modern laboratory research to be based on an endless array of sophisticated technologies whose complex capabilities are as important to the outcome of any project as the inventiveness and creativity of the scientists who employ them. Scientists at times may share this point of view until they are con fronted by unexpected findings that demand new approaches, and they discover that yesterday's "sophisticated tools" are today's "blunt instruments." This experience provides a more sobering view of the current state of our scientific methods. It also serves as an impetus for the further development of technology that prepares us for the next stage of advance. Immunologists were confronted by such a technological crises in the late 1970s when they finally were forced to admit that poly clonal antibodies, although quite sensitive reagents, were not spe cific enough to answer many of the questions then confronting virologists and tumor biologists. The answer to the need for specific ity came with the development of monoclonal antibody technology. In the last ten years there have been considerable advances in monoclonal antibody techniques. Today these reagents are much more versatile than they were initially and can be applied to a broad range of problems. Still, most workers who are using these anti bodies are convinced that their potential is far from exhausted, and that at least in some fields we are currently in the early stages of learning how to use them properly.

Author : Andrew Travers
Publisher : Cambridge University Press
Page : 225 pages
File Size : 54,9 Mb
Release : 2022-02-17
Category : Language Arts & Disciplines
ISBN : 9781107056398

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Why DNA? by Andrew Travers Pdf

Information is central to the evolution of biological complexity, a physical system relying on a continuous supply of energy. Biology provides superb examples of the consequent Darwinian selection of mechanisms for efficient energy utilisation. Genetic information, underpinned by the Watson-Crick base-pairing rules is largely encoded by DNA, a molecule uniquely adapted to its roles in information storage and utilisation.This volume addresses two fundamental questions. Firstly, what properties of the molecule have enabled it to become the predominant genetic material in the biological world today and secondly, to what extent have the informational properties of the molecule contributed to the expansion of biological diversity and the stability of ecosystems. The author argues that bringing these two seemingly unrelated topics together enables Schrödinger's What is Life?, published before the structure of DNA was known, to be revisited and his ideas examined in the context of our current biological understanding.

Author : Denise R. Ferrier
Publisher : Lippincott Williams & Wilkins
Page : 560 pages
File Size : 50,5 Mb
Release : 2014
Category : Medical
ISBN : 9781451175622

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Biochemistry by Denise R. Ferrier Pdf

Lippincott's Illustrated Reviews: Biochemistry is the long-established, first-and-best resource for the essentials of biochemistry. Students rely on this text to help them quickly review, assimilate, and integrate large amounts of complex information. Form more than two decades, faculty and students have praised LIR Biochemistry's matchless illustrations that make critical concepts come to life.

Author : Anonim
Publisher : Unknown
Page : 1272 pages
File Size : 46,7 Mb
Release : 1976
Category : Cancer
ISBN : RUTGERS:43008000111155

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Cancer Treatment Reports by Anonim Pdf