Corporate Art

Author : Jerome Christensen
Publisher : Stanford University Press
Page : 401 pages
File Size : 47,5 Mb
Release : 2012-01-11
Category : Performing Arts
ISBN : 9780804778428

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America's Corporate Art by Jerome Christensen Pdf

Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.

Author : Susan Abbott
Publisher : Allworth
Page : 256 pages
File Size : 52,5 Mb
Release : 1999-09-01
Category : Art
ISBN : 1581150342

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Corporate Art Consulting by Susan Abbott Pdf

Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals. How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Barbara Markoff
Publisher : Unknown
Page : 111 pages
File Size : 40,7 Mb
Release : 2009
Category : Art consultants
ISBN : 096631896X

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Becoming a Corporate Art Consultant by Barbara Markoff Pdf

Author : Viviane Mörmann
Publisher : transcript Verlag
Page : 224 pages
File Size : 42,9 Mb
Release : 2020-12-31
Category : Art
ISBN : 9783839456507

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The Corporate Art Index by Viviane Mörmann Pdf

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Author : Charlotte Appleyard,James Salzmann
Publisher : Ashgate Publishing, Ltd.
Page : 275 pages
File Size : 52,6 Mb
Release : 2012
Category : Art
ISBN : 9781848220713

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Corporate Art Collections by Charlotte Appleyard,James Salzmann Pdf

This volume offers a guide to corporate collecting, examining its history, nature and importance, and the different reasons for starting and maintaining corporate collections.

Author : Ken Auletta
Publisher : Open Road Media
Page : 132 pages
File Size : 46,9 Mb
Release : 2015-09-29
Category : Business & Economics
ISBN : 9781504018593

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The Art of Corporate Success by Ken Auletta Pdf

A revealing portrait of one of the world’s finest, yet most opaque, companies—and the quiet genius who made it thrive Ken Auletta set out to locate one of the world’s most prosperous businesses and explain its formula for success. He searched for an enterprise with a vivid chief executive and found that company in Schlumberger Limited, a multinational oilfield services firm with skyrocketing profits and a reputation as one of the best-managed global corporations. Auletta also found his fascinating CEO in Jean Riboud, a man who had eluded media attention even though he had guided Schlumberger for 2 decades. In this compelling portrait, Auletta brings the notoriously low-profile executive to life, detailing his unique style of management and the unusual corporate culture he nurtured. A self-proclaimed socialist from France, Riboud fought in the resistance during World War II, was captured by the Nazis, and was held prisoner at the Buchenwald concentration camp. He joined Schlumberger as an assistant and quickly rose through the company’s ranks. Although he was admired for his fierce drive for perfection and eye for long-term planning and expansion, Riboud distanced himself from his corporate cohorts and instead socialized with a diverse group of artists, writers, and politicians. Brilliant and paradoxical, Riboud makes for a fascinating subject in Auletta’s comprehensive and illuminating book.

Author : Monica E. Jovanovich,Melissa Renn
Publisher : Bloomsbury Publishing USA
Page : 311 pages
File Size : 43,9 Mb
Release : 2019-04-18
Category : Antiques & Collectibles
ISBN : 9781501343742

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Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present by Monica E. Jovanovich,Melissa Renn Pdf

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.

Author : Mr James Salzmann,Ms Charlotte Appleyard
Publisher : Ashgate Publishing, Ltd.
Page : 231 pages
File Size : 45,5 Mb
Release : 2012-11-01
Category : Art
ISBN : 9781409464105

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Corporate Art Collections by Mr James Salzmann,Ms Charlotte Appleyard Pdf

This new volume in the series of Handbooks in International Art Business published in association with Sotheby's Institute of Art offers a timely guide to the history, nature and importance of corporate collecting and the different reasons for starting and maintaining corporate collections, including investment, cultural cachet, and asset diversification. Based on interviews with the curators, consultants and investors who run such collections, and more extended case studies of important collections, the book concludes with an examination of when corporate collecting becomes a liability and the market-impact of deaccessioning, looking ahead to the future of corporate collecting.

Author : Michael Bzdak
Publisher : Routledge
Page : 137 pages
File Size : 48,6 Mb
Release : 2022-05-22
Category : Business & Economics
ISBN : 9781000585131

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Corporate Cultural Responsibility by Michael Bzdak Pdf

Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe. As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.

Author : Alex J. Taylor
Publisher : Univ of California Press
Page : 320 pages
File Size : 54,6 Mb
Release : 2022-03-15
Category : Art
ISBN : 9780520383562

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Forms of Persuasion by Alex J. Taylor Pdf

"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--

Author : Priya Parker
Publisher : Penguin
Page : 312 pages
File Size : 52,5 Mb
Release : 2018-05-15
Category : Self-Help
ISBN : 9780698410879

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The Art of Gathering by Priya Parker Pdf

"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Author : Marjory Jacobson
Publisher : Harvard Business Review Press
Page : 232 pages
File Size : 53,9 Mb
Release : 1993
Category : Architecture
ISBN : UOM:39015032811484

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Art for Work by Marjory Jacobson Pdf

Author : Aleksandra Mir
Publisher : Sternberg Press
Page : 260 pages
File Size : 49,8 Mb
Release : 2003
Category : Art
ISBN : UOM:39015062820926

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Corporate Mentality by Aleksandra Mir Pdf

Tiré du site Internet de l'auteur: "Corporate Mentality documents the emergence of recent practices within a cultural sphere occupied by both business and art. Based on an archive (1995-2001) maintained by Aleksandra Mir, it presents a diverse spectrum of artists who take on business as site, as material, and as subject of their work. Calling for a reassessment of the function of art in late-capitalist society, Corporate Mentality focuses on the complex and ambiguous ways artistic production inhabits corporate processes, abandoning the autonomy of the artwork, in order to elaborate resistant approaches to a world increasingly determined by commercial strategies and market concerns."

Author : Robert R. Faulkner
Publisher : Anthem Press
Page : 203 pages
File Size : 40,5 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 085728861X

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Corporate Wrongdoing and the Art of the Accusation by Robert R. Faulkner Pdf

This book addresses an old and basic question: what is the moral order of the market? ‘Corporate Wrongdoing and the Art of the Accusation’ is an exploration of accusations of wrongdoing, and the revelations these accusations expose about the dark side of capitalism and modern corporations in their relationships with suppliers, buyers, peers, investment banks and state regulators. The study explores data gathered from the past twenty years, including over a thousand accusations of economic wrongdoing in corporate America.

Author : Ryan McGinness
Publisher : Unknown
Page : 148 pages
File Size : 50,6 Mb
Release : 2005
Category : Art
ISBN : UOM:39015062850683

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Sponsorship by Ryan McGinness Pdf

This Book is a Collection of Essays and Interviews with Various Artists, Curators, and Writers Originally Published in 2003 on the Topic of Corporate Sponsorship and Fine Art. The Book Looks at How Corporate Over-sponsorship and Pseudo-Patronage of the Arts Have Achieved Inappropriate Levels in Which Companies that Want to Appear to be Down with a Certain Demographic Have Attempted to CO-OPT an Honest, Organic, and Real Culture with a Commercial One. In These Essays and Interviews, McGinness and His Peers Examine What it Means to Produce Limited-Edition Products Such As T-Shirts, Books, Skateboards, Prints, Figurines, Etc. As Well As What it Means for Artists to Work With Corporations. Book jacket.