Corporate Patronage Of Art And Architecture In The United States Late 19th Century To The Present

Author : Monica E. Jovanovich,Melissa Renn
Publisher : Bloomsbury Publishing USA
Page : 311 pages
File Size : 49,6 Mb
Release : 2019-04-18
Category : Antiques & Collectibles
ISBN : 9781501343766

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Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present by Monica E. Jovanovich,Melissa Renn Pdf

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.

Author : Monica E. Jovanovich,Melissa Renn
Publisher : Bloomsbury Publishing USA
Page : 311 pages
File Size : 43,6 Mb
Release : 2019-04-18
Category : Antiques & Collectibles
ISBN : 9781501343742

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Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present by Monica E. Jovanovich,Melissa Renn Pdf

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.

Author : Monica Jovanovich,Melissa Renn
Publisher : Unknown
Page : 128 pages
File Size : 49,5 Mb
Release : 2019
Category : Art and business
ISBN : 1501343750

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Corporate Patronage of Art & Architecture in the United States, Late 19th Century to the Present by Monica Jovanovich,Melissa Renn Pdf

Author : Michael Bzdak
Publisher : Routledge
Page : 137 pages
File Size : 49,5 Mb
Release : 2022-05-22
Category : Business & Economics
ISBN : 9781000585131

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Corporate Cultural Responsibility by Michael Bzdak Pdf

Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe. As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.

Author : Alex J. Taylor
Publisher : Univ of California Press
Page : 320 pages
File Size : 46,9 Mb
Release : 2022-03-15
Category : Art
ISBN : 9780520383562

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Forms of Persuasion by Alex J. Taylor Pdf

"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--

Author : Allison Rudnick
Publisher : Metropolitan Museum of Art
Page : 252 pages
File Size : 46,5 Mb
Release : 2024-03-07
Category : Antiques & Collectibles
ISBN : 9781588397744

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The Art of the Literary Poster by Allison Rudnick Pdf

Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.

Author : Maria Quirk
Publisher : Bloomsbury Publishing USA
Page : 245 pages
File Size : 52,5 Mb
Release : 2019-05-16
Category : Art
ISBN : 9781501343063

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Women, Art and Money in Late Victorian and Edwardian England by Maria Quirk Pdf

Women, Art and Money in England establishes the importance of women artists' commercial dealings to their professional identities and reputations in the late nineteenth and early twentieth centuries. Grounded in economic, social and art history, the book draws on and synthesises data from a broad range of documentary and archival sources to present a comprehensive history of women artists' professional status and business relationships within the complex and changing art market of late-Victorian England. By providing new insights into the routines and incomes of women artists, and the spaces where they created, exhibited and sold their art, this book challenges established ideas about what women had to do to be considered 'professional' artists. More important than a Royal Academy education or membership to exhibiting societies was a woman's ability to sell her work. This meant that women had strong incentive to paint in saleable, popular and 'middlebrow' genres, which reinforced prejudices towards women's 'naturally' inferior artistic ability – prejudices that continued far into the twentieth century. From shining a light on the difficult to trace pecuniary arrangements of little researched artists like Ethel Mortlock to offering new and direct comparisons between the incomes earned by male and female artists, and the genres, commissions and exhibitions that earned women the most money, Women, Art and Money is a timely contribution to the history of women's working lives that is relevant to a number of scholarly disciplines.

Author : Drew D. Brown
Publisher : McFarland
Page : 271 pages
File Size : 40,5 Mb
Release : 2020-02-07
Category : Sports & Recreation
ISBN : 9781476637662

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Sports in African American Life by Drew D. Brown Pdf

African Americans have made substantial contributions to the sporting world, and vice versa. This wide-ranging collection of new essays explores the inextricable ties between sports and African American life and culture. Contributors critically address important topics such as the historical context of African American participation in major U.S. sports, social justice and responsibility, gender and identity, and media and art.

Author : Zachary Kingdon
Publisher : Bloomsbury Publishing USA
Page : 336 pages
File Size : 49,7 Mb
Release : 2019-02-21
Category : Art
ISBN : 9781501337932

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Ethnographic Collecting and African Agency in Early Colonial West Africa by Zachary Kingdon Pdf

The early collections from Africa in Liverpool's World Museum reflect the city's longstanding shipping and commercial links with Africa's Atlantic coast. A principal component of these collections is an assemblage of several thousand artefacts from western Africa that were transported to institutions in northwest England between 1894 and 1916 by the Liverpool steam ship engineer Arnold Ridyard. While Ridyard's collecting efforts can be seen to have been shaped by the steamers' dynamic capacity to connect widely separated people and places, his Methodist credentials were fundamental in determining the profile of his African networks, because they meant that he was not part of official colonial authority in West Africa. Kingdon's study uncovers the identities of many of Ridyard's numerous West African collaborators and discusses their interests and predicaments under the colonial dispensation. Against this background account, their agendas are examined with reference to surviving narratives that accompanied their donations and within the context of broader processes of trans-imperial exchange, through which they forged new identities and statuses for themselves and attempted to counter expressions of British cultural imperialism in the region. The study concludes with a discussion of the competing meanings assigned to the Ridyard assemblage by the Liverpool Museum and examines the ways in which its re-contextualization in museum contexts helped to efface signs of the energies and narratives behind its creation.

Author : Simon Kelly
Publisher : Bloomsbury Publishing USA
Page : 256 pages
File Size : 48,9 Mb
Release : 2021-03-25
Category : Art
ISBN : 9781501343810

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Théodore Rousseau and the Rise of the Modern Art Market by Simon Kelly Pdf

The 19th century in France witnessed the emergence of the structures of the modern art market that remain until this day. This book examines the relationship between the avant-garde Barbizon landscape painter, Théodore Rousseau (1812-1867), and this market, exploring the constellation of patrons, art dealers and critics who surrounded the artist. It argues for the pioneering role of Rousseau, his patrons and his public in the origins of the modern art market, and, in so doing, shifts attention away from the more traditional focus on the novel careers of the Impressionists and their supporters. Drawing on extensive archival research, the book provides new insight into the role of the modern artist as professional. It provides a new understanding of the complex iconographical and formal choices within Rousseau's work, rediscovering the original radical charge that once surrounded the artist's work and led to extensive and peculiarly modern tensions with the market place.

Author : Adriana Turpin,Susan Bracken
Publisher : Bloomsbury Publishing USA
Page : 400 pages
File Size : 51,9 Mb
Release : 2021-05-06
Category : Antiques & Collectibles
ISBN : 9781501348891

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Art Markets, Agents and Collectors by Adriana Turpin,Susan Bracken Pdf

Art Markets, Agents and Collectors brings together a wide variety of case studies, based on letters and detailed archival research, which nuance the history of the art market and the role of the collector within it. Using diaries, account books and other archival sources, the contributions to this volume show how agents set up networks and acquired works of art, often developing the taste and knowledge of the collectors for whom they were working. They are therefore seen as important actors in the market, having a specific role that separates them from auctioneers, dealers, museum curators or amateurs, while at the same time acknowledging and analyzing the dual positions that many held. Each chronological period is introduced by a contextual essay, written by a leading expert in the field, which sets out the art market in the period concerned and the ways in which agents functioned. This book is an invaluable tool for those needing a broader introduction to the intricate workings of the art market.

Author : Véronique Chagnon-Burke,Caterina Toschi
Publisher : Bloomsbury Publishing
Page : 333 pages
File Size : 47,9 Mb
Release : 2023-12-14
Category : Art
ISBN : 9781350292437

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Women Art Dealers by Véronique Chagnon-Burke,Caterina Toschi Pdf

Women Art Dealers brings together fascinating case studies of galleries run by women between the 1940s and 1980s. It marks a departure from other work in the field of art markets, challenging male-dominated histories by analyzing the work of female dealers who anticipated the global model, worked to promote art across continents, and thus developed an international art market. Part 1 focuses on the women gallerists behind the promotion of modern art after World War II who participated in important research about the neo-Avant-Garde. Part 2 examines the contributions by women art dealers toward the birth of new markets – through establishing the reputation of artistic genres, such as video art and photography, and working at the forefront of advancing contemporary art. Finally, Part 3 analyzes case studies from the southern European art scene, paying fresh attention to several under-researched markets in the region like Italy and Portugal. Each chapter study provides a historiographic profile of the gallery under discussion and critical analysis is supported with a wide range of visual material including portraits of the women art dealers, photographs of the exhibitions they managed, and printed documentation like catalogues, invitations, and posters that were often used to support artists on display in experimental ways.

Author : Florence Grant,Ludmilla Jordanova
Publisher : Bloomsbury Publishing
Page : 215 pages
File Size : 55,8 Mb
Release : 2020-11-12
Category : History
ISBN : 9781350023475

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Writing Visual Histories by Florence Grant,Ludmilla Jordanova Pdf

What can visual artifacts tell us about the past? How can we interpret them rigorously, weaving their formal and material qualities into rich social contexts to reach wider historical conclusions? Unfolding key historiographical and methodological issues, Writing Visual Histories equips students to answer these questions, showing visual analysis to be a key skill in historical research. A multifaceted structure makes this a practical guide for writing and reflecting on visual histories. A first section includes six case studies -- on topics ranging from medieval heraldry to Life magazine. These examples are followed by an exploration of essential concepts that inform historical thinking about visual matters, a treatment of disciplinary practices, and discussion of the practicalities (such as accessing museum collections and organising permissions) that scholars working with visual sources have to navigate. This book is an invaluable tool kit for opening up a historical understanding of visual phenomena and practices of looking, and for writing that takes an integrated approach to studies of the past.

Author : Leanne M. Zalewski
Publisher : Bloomsbury Publishing USA
Page : 265 pages
File Size : 54,9 Mb
Release : 2022-12-15
Category : Art
ISBN : 9781501358319

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The New York Market for French Art in the Gilded Age, 1867–1893 by Leanne M. Zalewski Pdf

This transatlantic study analyses a missing chapter in the history of art collecting, the first art market bubble in the United States. In the decades following the Civil War, French art monopolized art collections across the United States. During this “Gilded Age picture rush,” the commercial art system-art dealers, galleries, auction houses, exhibitions, museums, art journals, press coverage, art histories, and collection catalogues-established a strong foothold it has not relinquished to this day. In addition, a pervasive concern for improving aesthetics and providing the best contemporary art to educate the masses led to the formation not only of private art collections, but also of institutions such as the Metropolitan Museum of Art and to the publication of art histories. Richly informed by collectors' and art dealers' diaries, letters, stock books, journals, and hitherto neglected art histories, The New York Market for French Art in the Gilded Age, 1867-1893 offers a fresh perspective on this trailblazing era.

Author : Ruth E. Iskin,Britany Salsbury
Publisher : Bloomsbury Publishing USA
Page : 308 pages
File Size : 52,6 Mb
Release : 2019-12-12
Category : Art
ISBN : 9781501338502

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Collecting Prints, Posters, and Ephemera by Ruth E. Iskin,Britany Salsbury Pdf

Why did collectors seek out posters and collect ephemera during the late-nineteenth and the twentieth centuries? How have such materials been integrated into institutional collections today? What inspired collectors to build significant holdings of works from cultures other than their own? And what are the issues facing curators and collectors of digital ephemera today? These are among the questions tackled in this volume-the first to examine the practices of collecting prints, posters, and ephemera during the modern and contemporary periods. A wide range of case studies feature collections of printed materials from the United States, Latin America, France, Germany, Great Britain, China, Japan, Russia, Iran, and Cuba. Fourteen essays and one roundtable discussion, all specially commissioned from art historians, curators, and collectors for this volume, explore key issues such as the roles of class, politics, and gender, and address historical contexts, social roles, value, and national and transnational aspects of collecting practices. The global scope highlights cross-cultural connections and contributes to a new understanding of the place of prints, posters and ephemera within an increasingly international art world.