Corporate Diversity Communication Strategy

Author : Roxana D. Maiorescu-Murphy
Publisher : Springer Nature
Page : 214 pages
File Size : 40,9 Mb
Release : 2019-11-05
Category : Business & Economics
ISBN : 9783030299446

Get Book

Corporate Diversity Communication Strategy by Roxana D. Maiorescu-Murphy Pdf

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 55,8 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781773380766

Get Book

Strategic Communication in Canada by Bernard Gauthier Pdf

Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Author : Derbali, Abdelkader Mohamed Sghaier
Publisher : IGI Global
Page : 242 pages
File Size : 41,7 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9798369305348

Get Book

Smart Strategies and Societal Solutions for Sustainable International Business by Derbali, Abdelkader Mohamed Sghaier Pdf

The United Nations' 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the academic community not fully harnessed its power to advance the SDGs? Amid an abundance of scholarly publications on ethics and responsible governance, corporate social responsibility (CSR), sustainable development, and environmental concerns, the spotlight has dimmed on the pivotal role that international business can play in this transformative agenda. Smart Strategies and Societal Solutions for Sustainable International Business solves this issue with chapters developed specifically for academic scholars. This book serves as a comprehensive guide to unleash the untapped potential of international business in promoting the SDGs. Covering a wide range of disciplines, from information sciences to sociology and environmental studies, it equips scholars with the knowledge and tools they need to push sustainable international business to the forefront of the global agenda. With a meticulous exploration of crucial topics such as corporate governance, digital transformation, environmental sustainability, social responsibility, and more, this book offers a blueprint for academic scholars to spearhead the charge toward a more sustainable and equitable world.

Author : Ronald D. Smith
Publisher : Routledge
Page : 622 pages
File Size : 47,8 Mb
Release : 2020-11-11
Category : Business & Economics
ISBN : 9781000201369

Get Book

Strategic Planning for Public Relations by Ronald D. Smith Pdf

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Author : Anonim
Publisher : Vault Inc.
Page : 638 pages
File Size : 47,6 Mb
Release : 2005
Category : Diversity in the workplace
ISBN : 9781581313666

Get Book

Vault/Inroads Guide to Diversity Internship, Co-op and Entry-level Programs by Anonim Pdf

For minority law students or attorneys, no factor is more important in deciding where to work than the quality of a firm's diversity program is central to their decision.

Author : Lillian A. Kuga
Publisher : Pfeiffer
Page : 116 pages
File Size : 41,9 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000031232265

Get Book

Communicating in a Diverse Workplace by Lillian A. Kuga Pdf

Author : Anonim
Publisher : Catalyst
Page : 73 pages
File Size : 55,5 Mb
Release : 2007
Category : Job satisfaction
ISBN : 9780895842718

Get Book

Career Advancement in Corporate Canada: A Focus on Visible Minorities ~ Survey Findings by Anonim Pdf

Author : Lee Bush,Karen Lindsey
Publisher : Taylor & Francis
Page : 193 pages
File Size : 53,6 Mb
Release : 2024-08-15
Category : Business & Economics
ISBN : 9781040101704

Get Book

Diversity, Equity, and Inclusion in Strategic Communications by Lee Bush,Karen Lindsey Pdf

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.

Author : James H. Lowry
Publisher : Archway Publishing
Page : 256 pages
File Size : 46,5 Mb
Release : 2020-02-17
Category : Biography & Autobiography
ISBN : 9781480887251

Get Book

Change Agent by James H. Lowry Pdf

James H. Lowry encapsulated his thirty plus years of experience in the field of minority business development in the book he co-authored in 2011, Minority Business Success: Refocusing on the American Dream. In his new book, Change Agent: A Life Dedicated to Creating Wealth for Minorities, Lowry delivers a deeply personal, candid, and often humorous, portrayal of his life from the South Side of Chicago to Wall Street and trailblazing entrepreneur. Often the first black in many rooms, at eighty years old, he continues the fight so he will not be the last. More than just a story of his life, this memoir illustrates the power of iconic mentors and pivotal opportunities leveraged across the globe, demonstrates how breakthroughs can be achieved through years of lessons learned, and offers real solutions to the ever widening wealth gap that plagues minority communities today. Unlike like many who only diagnose the problem, Lowry delivers a plan to accelerate economic development in the black community. This book is a road map for the next generation of leaders and will inspire new change agents to take the reins.

Author : Roxana Maiorescu,Brenda Wrigley
Publisher : Taylor & Francis
Page : 182 pages
File Size : 42,6 Mb
Release : 2016-10-26
Category : Business & Economics
ISBN : 9781317282587

Get Book

Diversity in Multinational Corporations by Roxana Maiorescu,Brenda Wrigley Pdf

Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and "diversity fatigue," and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.

Author : Terrence Earl Maltbia,Anne T. Power
Publisher : Routledge
Page : 298 pages
File Size : 53,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780750678926

Get Book

A Leader's Guide to Leveraging Diversity by Terrence Earl Maltbia,Anne T. Power Pdf

'Leveraging Diversity' is designed to help business leaders and diversity practitioners alike conquer the complexity and take advantage of the opportunities associated with working productively with diversity.

Author : Maria E Len-Rios,Earnest L Perry
Publisher : Routledge
Page : 394 pages
File Size : 41,7 Mb
Release : 2019-11-01
Category : Language Arts & Disciplines
ISBN : 9780429948824

Get Book

Cross-Cultural Journalism and Strategic Communication by Maria E Len-Rios,Earnest L Perry Pdf

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.

Author : Richard Thorpe
Publisher : CRC Press
Page : 612 pages
File Size : 53,6 Mb
Release : 2016-04-22
Category : Business & Economics
ISBN : 9781317125235

Get Book

Gower Handbook of Leadership and Management Development by Richard Thorpe Pdf

On few occasions in the history of modern management have leadership skills been in such sharp focus as they are now. The ability to direct often very large and diverse organizations; to make sense of the complex and turbulent markets and environments in which you operate; and to adapt and learn seems at an all time premium. The premise behind the fifth edition of this influential Handbook is that leadership, management and organizational development are all parts of the same process; enhancing the capacity of organizations, whatever their size, and the people within them to achieve their purpose. To this end, the editors have brought together a who's who of current writers on leadership and development and created the definitive single volume guide to the subject. The perspectives that the text provides to leadership, learning and development, embrace the formal and the informal, cultures and case examples from organizations of all kinds; and offers readers a rigorous, readable and, where appropriate, ground-breaking book. In the 14 years since the fourth edition of this classic book, very much has changed. But the need for this Handbook is as strong as ever and the Fifth Edition of Gower Handbook of Leadership and Management Development is set to become a definitive read for senior managers and those who develop them and an essential reader for the management students aspiring to become the next generation of leaders.

Author : George F. Simons
Publisher : Routledge
Page : 386 pages
File Size : 47,9 Mb
Release : 2012-09-11
Category : Business & Economics
ISBN : 9781136012259

Get Book

EuroDiversity by George F. Simons Pdf

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides: * Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities * Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed. Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

Author : Katrin Hansen,Cathrine Seierstad
Publisher : Springer
Page : 288 pages
File Size : 55,9 Mb
Release : 2016-12-24
Category : Business & Economics
ISBN : 9783319435640

Get Book

Corporate Social Responsibility and Diversity Management by Katrin Hansen,Cathrine Seierstad Pdf

This book highlights the most critical aspects of diversity and their implications for Corporate Social Responsibility (CSR), examining them in a collection of conceptual and practical contributions from researchers and practitioners alike. In particular the book discusses good and best practices for diversity management and analyzes possible links between CSR and diversity within organizations. Examples are drawn from a diverse range of organizational settings including corporations, educational institutions and other (non-profit) organizations and in various countries, including Germany, the UK, the USA and India.