Strategic Communication In Canada

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 44,8 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781773380766

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Strategic Communication in Canada by Bernard Gauthier Pdf

Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Author : University Dan O'Hair,Gustav W. Friedrich,Lynda D. Dixon
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 52,6 Mb
Release : 2004-08
Category : Electronic
ISBN : 0205561306

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Strategic Communication in Business and the Professions by University Dan O'Hair,Gustav W. Friedrich,Lynda D. Dixon Pdf

Author : Erica Weintraub Austin,Bruce E. Pinkleton
Publisher : Routledge
Page : 428 pages
File Size : 40,7 Mb
Release : 2006-11-06
Category : Business & Economics
ISBN : 9781135603632

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Strategic Public Relations Management by Erica Weintraub Austin,Bruce E. Pinkleton Pdf

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Author : Alex Marland
Publisher : UBC Press
Page : 317 pages
File Size : 45,7 Mb
Release : 2014-11-17
Category : Political Science
ISBN : 9780774827782

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Political Communication in Canada by Alex Marland Pdf

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.

Author : Karen Freberg
Publisher : SAGE Publications
Page : 477 pages
File Size : 41,9 Mb
Release : 2021-07-02
Category : Language Arts & Disciplines
ISBN : 9781071826881

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Social Media for Strategic Communication by Karen Freberg Pdf

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Author : Sara Bannerman
Publisher : Canadian Scholars
Page : 386 pages
File Size : 54,7 Mb
Release : 2020-05-20
Category : Law
ISBN : 9781773381725

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Canadian Communication Policy and Law by Sara Bannerman Pdf

Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.

Author : Heather Graves,Roger Graves
Publisher : Broadview Press
Page : 327 pages
File Size : 52,6 Mb
Release : 2012-05-23
Category : Language Arts & Disciplines
ISBN : 9781770483385

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A Strategic Guide to Technical Communication - Second Edition (US) by Heather Graves,Roger Graves Pdf

A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).

Author : Anonim
Publisher : Unknown
Page : 108 pages
File Size : 49,8 Mb
Release : 1990
Category : Information resources management
ISBN : OCLC:1015582806

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Communications Canada by Anonim Pdf

Author : Alex Marland
Publisher : UBC Press
Page : 528 pages
File Size : 44,8 Mb
Release : 2016-03-15
Category : Political Science
ISBN : 9780774832069

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Brand Command by Alex Marland Pdf

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Author : Heather Graves,Roger Graves
Publisher : Broadview Press
Page : 0 pages
File Size : 42,8 Mb
Release : 2011-12-20
Category : Language Arts & Disciplines
ISBN : 155481023X

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A Strategic Guide to Technical Communication - Second Edition (Canadian) by Heather Graves,Roger Graves Pdf

A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. Particular attention is paid throughout to the needs of Canadian students.

Author : Isaac Nahon-Serfaty
Publisher : Routledge
Page : 110 pages
File Size : 53,5 Mb
Release : 2018-09-14
Category : Language Arts & Disciplines
ISBN : 9781317221043

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Strategic Communication and Deformative Transparency by Isaac Nahon-Serfaty Pdf

This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

Author : Ronald D. Smith
Publisher : Routledge
Page : 599 pages
File Size : 47,9 Mb
Release : 2007-07-10
Category : Business & Economics
ISBN : 9781135634421

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Strategic Planning for Public Relations by Ronald D. Smith Pdf

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Author : James P. Farwell
Publisher : Georgetown University Press
Page : 306 pages
File Size : 40,6 Mb
Release : 2012-11-27
Category : Political Science
ISBN : 9781589019423

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Persuasion and Power by James P. Farwell Pdf

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

Author : Ted Glenn
Publisher : Canadian Scholars’ Press
Page : 312 pages
File Size : 45,5 Mb
Release : 2014
Category : Communication in politics
ISBN : 9781551306315

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Professional Communications in the Public Sector by Ted Glenn Pdf

In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.

Author : Sara LaBelle,Jennifer H. Waldeck
Publisher : University of California Press
Page : 367 pages
File Size : 46,7 Mb
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 9780520298521

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Strategic Communication for Organizations by Sara LaBelle,Jennifer H. Waldeck Pdf

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.