Corporate Social Responsibility Sustainability And Public Relations

Corporate Social Responsibility Sustainability And Public Relations Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Corporate Social Responsibility Sustainability And Public Relations book. This book definitely worth reading, it is an incredibly well-written.

Corporate Social Responsibility, Sustainability and Public Relations

Donnalyn Pompper
Corporate Social Responsibility Sustainability and Public Relations Book PDF

Author : Donnalyn Pompper
Publisher : Routledge
Page : 214 pages
File Size : 54,6 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781135007232

Get Book

Corporate Social Responsibility, Sustainability and Public Relations by Donnalyn Pompper Pdf

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Donnalyn Pompper
Corporate Social Responsibility Sustainability and Ethical Public Relations Book PDF

Author : Donnalyn Pompper
Publisher : Emerald Group Publishing
Page : 328 pages
File Size : 50,6 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781787438408

Get Book

Corporate Social Responsibility, Sustainability, and Ethical Public Relations by Donnalyn Pompper Pdf

This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

Challenging Corporate Social Responsibility

Jessalynn R. Strauss
Challenging Corporate Social Responsibility Book PDF

Author : Jessalynn R. Strauss
Publisher : Routledge
Page : 162 pages
File Size : 55,6 Mb
Release : 2015-05-01
Category : Business & Economics
ISBN : 9781134566464

Get Book

Challenging Corporate Social Responsibility by Jessalynn R. Strauss Pdf

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Communicating Corporate Social Responsibility

Anonim
Communicating Corporate Social Responsibility Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 456 pages
File Size : 41,6 Mb
Release : 2014-02-07
Category : Business & Economics
ISBN : 9781783507962

Get Book

Communicating Corporate Social Responsibility by Anonim Pdf

This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Corporate Social Responsibility, Public Relations and Community Engagement

Marianne D. Sison,Zeny Sarabia-Panol
Corporate Social Responsibility Public Relations and Community Engagement Book PDF

Author : Marianne D. Sison,Zeny Sarabia-Panol
Publisher : Routledge
Page : 200 pages
File Size : 54,8 Mb
Release : 2018-09-07
Category : Business & Economics
ISBN : 9781317561644

Get Book

Corporate Social Responsibility, Public Relations and Community Engagement by Marianne D. Sison,Zeny Sarabia-Panol Pdf

Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.

Corporate Social Responsibility is Not Public Relations

Sangeeta Waldron
Corporate Social Responsibility is Not Public Relations Book PDF

Author : Sangeeta Waldron
Publisher : Jaico Publishing House
Page : 211 pages
File Size : 52,7 Mb
Release : 2022-11-15
Category : Business & Economics
ISBN : 9789393559487

Get Book

Corporate Social Responsibility is Not Public Relations by Sangeeta Waldron Pdf

How to put Corporate Social Responsibility (CSR) at the heart of your company and maximise the business benefits Research shows that CSR improves longterm business performance and that consumers prefer to patronise organisations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organisation and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organisation's blatant selfpromotion. Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be. Sangeeta Waldron is an awardwinning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to global events, where she speaks about the media, CSR and diversity in business.

The Handbook of Communication and Corporate Social Responsibility

Øyvind Ihlen,Jennifer Bartlett,Steve May
The Handbook of Communication and Corporate Social Responsibility Book PDF

Author : Øyvind Ihlen,Jennifer Bartlett,Steve May
Publisher : John Wiley & Sons
Page : 792 pages
File Size : 50,8 Mb
Release : 2011-08-24
Category : Social Science
ISBN : 9781118078730

Get Book

The Handbook of Communication and Corporate Social Responsibility by Øyvind Ihlen,Jennifer Bartlett,Steve May Pdf

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Communicating Corporate Social Responsibility in the Digital Era

Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon
Communicating Corporate Social Responsibility in the Digital Era Book PDF

Author : Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon
Publisher : Routledge
Page : 474 pages
File Size : 48,7 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781317150633

Get Book

Communicating Corporate Social Responsibility in the Digital Era by Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon Pdf

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

CSR Communication in the Media

Franzisca Weder,Lars Rademacher,René Schmidpeter
CSR Communication in the Media Book PDF

Author : Franzisca Weder,Lars Rademacher,René Schmidpeter
Publisher : Springer Nature
Page : 246 pages
File Size : 51,9 Mb
Release : 2023-03-22
Category : Business & Economics
ISBN : 9783031189760

Get Book

CSR Communication in the Media by Franzisca Weder,Lars Rademacher,René Schmidpeter Pdf

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Challenging Corporate Social Responsibility

Jessalynn R. Strauss
Challenging Corporate Social Responsibility Book PDF

Author : Jessalynn R. Strauss
Publisher : Routledge
Page : 172 pages
File Size : 44,6 Mb
Release : 2015-05-01
Category : Business & Economics
ISBN : 9781134566396

Get Book

Challenging Corporate Social Responsibility by Jessalynn R. Strauss Pdf

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Public Relations and Sustainable Citizenship

Debashish Munshi,Priya Kurian
Public Relations and Sustainable Citizenship Book PDF

Author : Debashish Munshi,Priya Kurian
Publisher : Routledge
Page : 132 pages
File Size : 46,7 Mb
Release : 2020-11-25
Category : Business & Economics
ISBN : 9781000224405

Get Book

Public Relations and Sustainable Citizenship by Debashish Munshi,Priya Kurian Pdf

This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth – air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.

Managing Corporate Social Responsibility

W. Timothy Coombs,Sherry J. Holladay
Managing Corporate Social Responsibility Book PDF

Author : W. Timothy Coombs,Sherry J. Holladay
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 52,8 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781444336290

Get Book

Managing Corporate Social Responsibility by W. Timothy Coombs,Sherry J. Holladay Pdf

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Values and Corporate Responsibility

Francisca Farache,Georgiana Grigore,Alin Stancu,David McQueen
Values and Corporate Responsibility Book PDF

Author : Francisca Farache,Georgiana Grigore,Alin Stancu,David McQueen
Publisher : Springer Nature
Page : 319 pages
File Size : 41,6 Mb
Release : 2020-09-29
Category : Business & Economics
ISBN : 9783030524661

Get Book

Values and Corporate Responsibility by Francisca Farache,Georgiana Grigore,Alin Stancu,David McQueen Pdf

In this book we capture and explore different aspects of value in corporate social responsibility (CSR). This includes the historical development of value in CSR, how value is linked to a positive vision of the future, and how it is communicated by a range of private and public organisations to various audiences. The book contrasts corporate strategic value with co-operative value, and community value in the context of sustainable development. It explains how leaders’ values can drive responsible business practice and enhance social cohesion, solidarity and resilience in fractured and unequal communities. The book asks the reader to consider what value means in CSR for business and society, where it comes from and how it is enacted, alongside its broader purpose and value to the community. Finally, the book presents CSR as a global project by noting how values are cultural and how sustainability has become an urgent international priority.

Corporate Social Responsibility, Sustainability and Public Relations

Donnalyn Pompper
Corporate Social Responsibility Sustainability and Public Relations Book PDF

Author : Donnalyn Pompper
Publisher : Routledge
Page : 223 pages
File Size : 42,7 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781135007225

Get Book

Corporate Social Responsibility, Sustainability and Public Relations by Donnalyn Pompper Pdf

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

The Routledge Handbook of Corporate Social Responsibility Communication

Amy O’Connor
The Routledge Handbook of Corporate Social Responsibility Communication Book PDF

Author : Amy O’Connor
Publisher : Taylor & Francis
Page : 391 pages
File Size : 55,7 Mb
Release : 2022-11-22
Category : Business & Economics
ISBN : 9781000784251

Get Book

The Routledge Handbook of Corporate Social Responsibility Communication by Amy O’Connor Pdf

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.