Csr Communication In The Media

Csr Communication In The Media Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Csr Communication In The Media book. This book definitely worth reading, it is an incredibly well-written.

CSR Communication in the Media

Franzisca Weder,Lars Rademacher,René Schmidpeter
CSR Communication in the Media Book PDF

Author : Franzisca Weder,Lars Rademacher,René Schmidpeter
Publisher : Springer Nature
Page : 246 pages
File Size : 43,9 Mb
Release : 2023-03-22
Category : Business & Economics
ISBN : 9783031189760

Get Book

CSR Communication in the Media by Franzisca Weder,Lars Rademacher,René Schmidpeter Pdf

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Communicating Corporate Social Responsibility in the Digital Era

Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon
Communicating Corporate Social Responsibility in the Digital Era Book PDF

Author : Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon
Publisher : Routledge
Page : 474 pages
File Size : 52,8 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781317150633

Get Book

Communicating Corporate Social Responsibility in the Digital Era by Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon Pdf

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

The Handbook of Communication and Corporate Social Responsibility

Øyvind Ihlen,Jennifer Bartlett,Steve May
The Handbook of Communication and Corporate Social Responsibility Book PDF

Author : Øyvind Ihlen,Jennifer Bartlett,Steve May
Publisher : John Wiley & Sons
Page : 792 pages
File Size : 43,9 Mb
Release : 2011-08-24
Category : Social Science
ISBN : 9781118078730

Get Book

The Handbook of Communication and Corporate Social Responsibility by Øyvind Ihlen,Jennifer Bartlett,Steve May Pdf

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

The Palgrave Handbook of Corporate Social Responsibility

David Crowther,Shahla Seifi
The Palgrave Handbook of Corporate Social Responsibility Book PDF

Author : David Crowther,Shahla Seifi
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 55,5 Mb
Release : 2021-06-16
Category : Business & Economics
ISBN : 3030424642

Get Book

The Palgrave Handbook of Corporate Social Responsibility by David Crowther,Shahla Seifi Pdf

Corporate Social Responsibility is more crucial now than ever, as society as a whole responds to challenges on a global scale - from the continuing strife nationalism causes to international supply chains, to the problems posed by the climate change crisis, to the continuingissue of slavery in the modern age. The Palgrave Handbook of Corporate Social Responsibility is a comprehensive, authoritative overview of CSR in all its forms, providing a multiplicity of interdisciplinary tertiary research from esteemed academics in their fields. It will cover everything from the theoretical basis for CSR, to environmental aspects of CSR, including responses to climate change and resource depletion; society and CSR, including work-life balance and modern slavery; regional aspects of CSR (reviewing CSR in both developed and developing countries, and providing an in-depth examination of Latin America, Africa and the Middle East). It is aimed as a resource for a global scholarly audience looking for a detailed presentation of majoraccounts of corporate social responsibility on an international scale.

Communicating Corporate Social Responsibility

Anonim
Communicating Corporate Social Responsibility Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 456 pages
File Size : 54,6 Mb
Release : 2014-02-07
Category : Business & Economics
ISBN : 9781783507962

Get Book

Communicating Corporate Social Responsibility by Anonim Pdf

This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Managing Corporate Social Responsibility

W. Timothy Coombs,Sherry J. Holladay
Managing Corporate Social Responsibility Book PDF

Author : W. Timothy Coombs,Sherry J. Holladay
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 51,8 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781444336290

Get Book

Managing Corporate Social Responsibility by W. Timothy Coombs,Sherry J. Holladay Pdf

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Brand Admiration

C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich
Brand Admiration Book PDF

Author : C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 49,9 Mb
Release : 2016-09-16
Category : Business & Economics
ISBN : 9781119308072

Get Book

Brand Admiration by C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich Pdf

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Handbook of Integrated CSR Communication

Sandra Diehl,Matthias Karmasin,Barbara Mueller,Ralf Terlutter,Franzisca Weder
Handbook of Integrated CSR Communication Book PDF

Author : Sandra Diehl,Matthias Karmasin,Barbara Mueller,Ralf Terlutter,Franzisca Weder
Publisher : Springer
Page : 501 pages
File Size : 47,5 Mb
Release : 2016-12-29
Category : Business & Economics
ISBN : 9783319447001

Get Book

Handbook of Integrated CSR Communication by Sandra Diehl,Matthias Karmasin,Barbara Mueller,Ralf Terlutter,Franzisca Weder Pdf

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

From Corporate to Social Media

Marisol Sandoval
From Corporate to Social Media Book PDF

Author : Marisol Sandoval
Publisher : Routledge
Page : 313 pages
File Size : 48,8 Mb
Release : 2014-03-05
Category : Social Science
ISBN : 9781317936053

Get Book

From Corporate to Social Media by Marisol Sandoval Pdf

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Carlton Brown,Uzoechi Nwagbara
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success Book PDF

Author : Carlton Brown,Uzoechi Nwagbara
Publisher : Business Science Reference
Page : 0 pages
File Size : 43,8 Mb
Release : 2019
Category : Business & Economics
ISBN : 1522554114

Get Book

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success by Carlton Brown,Uzoechi Nwagbara Pdf

"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--

Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing

Elena Bueble
Corporate Social Responsibility CSR Communication as an Instrument to Consumer Relationship Marketing Book PDF

Author : Elena Bueble
Publisher : GRIN Verlag
Page : 121 pages
File Size : 46,6 Mb
Release : 2009-07
Category : Electronic
ISBN : 9783640386970

Get Book

Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing by Elena Bueble Pdf

Diploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as "achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment" and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially am

Strategic Corporate Communication in the Digital Age

Mark Anthony Camilleri
Strategic Corporate Communication in the Digital Age Book PDF

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 206 pages
File Size : 50,9 Mb
Release : 2021-02-19
Category : Business & Economics
ISBN : 9781800712669

Get Book

Strategic Corporate Communication in the Digital Age by Mark Anthony Camilleri Pdf

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Corporate Social Responsibility in the Digital Age

Ana Adi,David Crowther,Georgiana Grigore
Corporate Social Responsibility in the Digital Age Book PDF

Author : Ana Adi,David Crowther,Georgiana Grigore
Publisher : Emerald Group Publishing
Page : 288 pages
File Size : 55,7 Mb
Release : 2015-03-30
Category : Business & Economics
ISBN : 9781784415815

Get Book

Corporate Social Responsibility in the Digital Age by Ana Adi,David Crowther,Georgiana Grigore Pdf

With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.

Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World

Pérez, Andrea
Future Advancements for CSR and the Sustainable Development Goals in a Post COVID 19 World Book PDF

Author : Pérez, Andrea
Publisher : IGI Global
Page : 355 pages
File Size : 53,5 Mb
Release : 2021-09-17
Category : Business & Economics
ISBN : 9781799880677

Get Book

Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World by Pérez, Andrea Pdf

The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.

Corporate Social Responsibility

Andreas Rasche,Mette Morsing,Jeremy Moon
Corporate Social Responsibility Book PDF

Author : Andreas Rasche,Mette Morsing,Jeremy Moon
Publisher : Cambridge University Press
Page : 559 pages
File Size : 43,5 Mb
Release : 2017-03-23
Category : Business & Economics
ISBN : 9781107114876

Get Book

Corporate Social Responsibility by Andreas Rasche,Mette Morsing,Jeremy Moon Pdf

This introductory textbook explores the key issues in global business in corporate social responsibility.