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Author : Adam Hartung
Publisher : Unknown
Page : 222 pages
File Size : 41,5 Mb
Release : 2008
Category : Corporations
ISBN : 0136068650
Author : Adam Hartung
Publisher : Pearson Education
Page : 262 pages
File Size : 46,5 Mb
Release : 2010-02-05
Category : Business & Economics
ISBN : 9780132703857
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.” –Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.” –Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess—and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t work First, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term success Practicing Disruption until it comes naturally
Author : Adam Hartung
Publisher : FT Press
Page : 257 pages
File Size : 51,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780132343916
Master the #1 secret of long-term dominance: Don't just respond to market disruptions . . . create them! bull; Get out of the swamps and back into the rapids (and stay there)! bull; How to reinvent your formula for success . . . over and over again! bull; Systematically attack your competitors' lock-ins and make their success formulas obsolete. bull; Why even 'good to great' companies with brilliant managers are failing and how you can avoid their fate.
Author : Paul Paetz
Publisher : Apress
Page : 265 pages
File Size : 42,5 Mb
Release : 2014-12-19
Category : Business & Economics
ISBN : 9781430246336
From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how. There is a huge difference between being an "innovator" and being a "disruptive innovator." Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident. It doesn’t have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow. Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, "How do I create a disruptive company, product, and culture?" Disruption by Design:“ul> Goes beyond describing how disruptive innovation happens, and answers and explains the all-important "why." Provides a "where-to-look" guide for discovering disruptive opportunities. Shows you how to predict when market disruption is likely. Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive. Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption. Shows how to stay atop the market and not be the next victim of a new disruptor. Includes the Disruption by Design Canvas, for mapping a disruptive business model. Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.
Author : Jean-Marie Dru
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 47,6 Mb
Release : 2002-04-29
Category : Business & Economics
ISBN : PSU:000050052127
In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.
Author : Geoffrey Colon
Publisher : AMACOM
Page : 256 pages
File Size : 48,9 Mb
Release : 2016-08-09
Category : Business & Economics
ISBN : 9780814437407
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author : Anonim
Publisher : BoD – Books on Demand
Page : 512 pages
File Size : 52,7 Mb
Release : 2024-03-13
Category : Business & Economics
ISBN : 9781837689965
Investments in research and development are crucial for the innovation process in modern societies. There are more perspectives through which innovation can realize important results, including the knowledge creation source, the digital innovation relative to artificial intelligence (AI), the sustainable transition from traditional technology to renewable technology, and the role of the concept of entrepreneurship linked to innovation. Economic operators need different skills to cope with high degrees of competitiveness and achieve the highest profit levels. The analysis carried out in this book considers the interactions among innovation, sustainability, and entrepreneurship. This in-depth investigation identifies the relevant forces useful for the transformations of modern economies and suggests appropriate support policies.
Author : Larry Downes,Paul Nunes
Publisher : Penguin
Page : 271 pages
File Size : 52,6 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9780698143388
It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.
Author : Brian Burns,Tom Snyder
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 40,6 Mb
Release : 2009-12-18
Category : Business & Economics
ISBN : 9780071639682
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author : Satrio Ageng Rihardi,Tri Asih Wismaningtyas,Hindina Maulida,Anisa Setya Arifina,Fadlurrahman Fadlurrahman
Publisher : European Alliance for Innovation
Page : 817 pages
File Size : 53,8 Mb
Release : 2021-11-04
Category : Social Science
ISBN : 9781631903205
Global challenges become a very challenging phenomenon for the local wisdom in every country. High commitment and optimistic perspectives from countries are needed to prepare themselves in facing all aspects of the global challenges. Aspects of global challenges for these countries include the economic, social, cultural, political, legal, educational, technological and security defense aspects. The ability of countries to face global challenges in several aspects is also a benchmark for countries to be able to compete in a global level. Local wisdom owned by these countries can also be used as a basis for strengthening the country in order to become the country’s competitiveness to participate in competition at the global level. Tidar International Conference (TIC) proceeding has been published. This conference has brought many academics, researchers, college students, and practitioners who are sharing their progressive thougth about local wisdom in facing global challenges. The theme of TIC was “Advancing Local Wisdom Towards Global Megatrends”, with various sub-themes including: Bureaucracy Roles in Accelerating the Creative Economy, Marginalized Societies, Ethical Issues in Digital Era, Communication of Urban Society, Empowerment and Digital Activism, Indigenous Public Administration, When Millennials Take Over: Preparing for Optimistic Future of Public Service Leaders, Collaborative Governance Towards Global Megatrends, Strategic Disaster Management, Tourism Policy and Management, Artificial Intelligence and Future of Government, Developing Participatory and Responsive Legal Policy, Omnibus Law: the Opportunities and Challenges of Simplifying Legal Product, Legal Aspect on Digital and Creative Economy Era, and Legal Protection of Vulnerable Group and Disabilities. Great honour to say thank you to our keynote speaker Prof. Dr. Yos Johan Utama, S.H., M.Hum from Diponegoro University, Indonesia. Our guest speakers Prof. Yinghue Chen, Ph.D from Asia University, Taiwan, Prof. Ritthikorn Siriprasertchock, Ph.D from Burapha University, Thailand, and Dr. Rizal Abdul Hamid from Universiti Malaysia Sabah. Our invited audience Ir. H. Sigit Widyonindito as Mayor of Magelang, Indonesia, Rector of Tidar University, Dean of Faculty of Social and Political Science, Tidar University, and our dear colleague. Through this highly valuable forum, we do hope many insights and enlightenment from the speaker and all participants for a better advancing local wisdom towards global megatrends. We also expect that the future Tidar International Conference will be as successful and stimulating, as indicated by the contributions presented in this volume.
Author : Alexander Manu
Publisher : Emerald Group Publishing
Page : 224 pages
File Size : 44,9 Mb
Release : 2022-07-28
Category : Business & Economics
ISBN : 9781802628494
The Philosophy of Disruption provides a structural understanding of how disruption differs from regular change, presenting methods for conceptualizing beneficial responses into products, services, or experiences.
Author : P.M. Rao,Joseph A. Klein
Publisher : Routledge
Page : 249 pages
File Size : 43,5 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317459293
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Author : Robert DeFillippi,Alison Rieple,Patrik Wikström
Publisher : Edward Elgar Publishing
Page : 320 pages
File Size : 53,8 Mb
Release : 2016-09-30
Category : Business & Economics
ISBN : 9781784716646
The third volume of the International Perspectives on Business Innovation and Disruption book series focuses on the role of design innovation in transforming industry practice. An international cast of scholars and practitioners examine how design innovation is impacting the creation of new business models, innovative forms of service delivery, multinational innovation practices, the role of aesthetics and psycho-spatial dynamics in fostering innovation, and the types of design capabilities found in the most innovative businesses worldwide. Theoretically, many of the chapters focus upon design thinking and conceptualize design as a user centered, empathic and participative practice that allows diverse stakeholders to creatively contribute to business innovation.
Author : Vanessa Ratten
Publisher : Routledge
Page : 132 pages
File Size : 52,6 Mb
Release : 2022-03-17
Category : Business & Economics
ISBN : 9781000554038
Southeast Asia is one of the most dynamic and entrepreneurial regions in the world. Despite its entrepreneurial nature, the study of entrepreneurship has largely been on North America and Europe. This book showcases the entrepreneurial capabilities that are taking place in Southeast Asia from a digital innovation perspective. The book questions the role of entrepreneurship in the Southeast Asian context. It also provides a historical analysis of how entrepreneurship is influenced by the history of individual Southeast Asian countries. It goes on to examine heritage tourism to explore how entrepreneurship is embedded in cultural and social endeavours, and explores how digital technologies and innovations are leading change in the region’s business ecosystems. The book closes by examining the effects of the pandemic from a risk management perspective to show the interrelationship between crisis management and innovation, before highlighting areas for future research. The comprehensive coverage of different countries within Southeast Asia regarding their entrepreneurial initiatives will enrich the existing literature and will be a useful reference to scholars researching entrepreneurship.
Author : Ekekwe, Ndubuisi
Publisher : IGI Global
Page : 603 pages
File Size : 42,5 Mb
Release : 2012-02-29
Category : Computers
ISBN : 9781466601352
"This book provides case studies as well as practical and theoretical chapters on the issues surrounding disruptive technologies, innovation, and global redesign"--Provided by publisher.
