Creating Competitive Advantage

Author : Michael E. Porter
Publisher : Simon and Schuster
Page : 592 pages
File Size : 53,7 Mb
Release : 2008-06-30
Category : Business & Economics
ISBN : 9781416595847

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Competitive Advantage by Michael E. Porter Pdf

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Author : Jaynie L. Smith,William G. Flanagan
Publisher : Crown Currency
Page : 159 pages
File Size : 45,8 Mb
Release : 2006-04-25
Category : Business & Economics
ISBN : 9780385518444

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Creating Competitive Advantage by Jaynie L. Smith,William G. Flanagan Pdf

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: ? They don’t have a competitive advantage but think they do ? They have a competitive advantage but don’t know what it is—so they lower prices instead ? They know what their competitive advantage is but neglect to tell clients about it ? They mistake “strengths” for competitive advantages ? They don’t concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues. Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. “The biggest marketing flaw in most companies is their failure to fully reap the benefits of their competitive advantages. Either they think they have a competitive advantage but don’t. Or they have one and don’t realize it. Or they know they have a strong competitive advantage but fail to promote it adequately to their customers and prospects. “In my research with middle-market companies, I found only two CEOs out of 1,000 who could clearly name their companies’ competitive advantages. The other 99.8 percent could offer only vague, imprecise generalities. These same CEOs often rely on outside consultants to guide strategic-planning sessions. Yet, in my experience, very few consultants – even seasoned ones – give competitive advantage evaluation more than a superficial glance…. “Ignoring your competitive advantages can be an expensive and even fatal mistake. Because no matter the size of your company or the kind of business you are in, your competitive advantages should be the foundation of all your strategic and operational decisions. They’re the reasons customers choose to buy from you instead of the other guy.” – From Creating Competitive Advantage

Author : Anonim
Publisher : Unknown
Page : 506 pages
File Size : 47,7 Mb
Release : 2012
Category : Strategic planning
ISBN : 1283392828

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Strategic Management by Anonim Pdf

Author : Todd Zenger
Publisher : Harvard Business Review Press
Page : 224 pages
File Size : 44,8 Mb
Release : 2016-05-24
Category : Business & Economics
ISBN : 9781633690011

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Beyond Competitive Advantage by Todd Zenger Pdf

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive—that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

Author : Douglas West,John Ford,Essam Ibrahim
Publisher : Oxford University Press, USA
Page : 613 pages
File Size : 43,9 Mb
Release : 2010-03-25
Category : Business & Economics
ISBN : 9780199556601

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Strategic Marketing by Douglas West,John Ford,Essam Ibrahim Pdf

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author : Jaynie L. Smith,William G. Flanagan
Publisher : National Geographic Books
Page : 0 pages
File Size : 46,7 Mb
Release : 2006-04-25
Category : Business & Economics
ISBN : 9780385517096

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Creating Competitive Advantage by Jaynie L. Smith,William G. Flanagan Pdf

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: • They don’t have a competitive advantage but think they do • They have a competitive advantage but don’t know what it is—so they lower prices instead • They know what their competitive advantage is but neglect to tell clients about it • They mistake “strengths” for competitive advantages • They don’t concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues. Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.

Author : Gregory G. Dess,Theodore Peridis,G. T. Lumpkin
Publisher : McGraw-Hill Ryerson
Page : 452 pages
File Size : 44,5 Mb
Release : 2005-12
Category : Strategic planning
ISBN : 0070922918

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Strategic Management by Gregory G. Dess,Theodore Peridis,G. T. Lumpkin Pdf

Your Competitive Advantage for Strategic ManagementRising to the top in any business involves getting others to recognize your value. This is your competitive advantage. In the business of strategic management, your first lesson in gaining a competitive advantage is choosing the right textbook.Strategic Management: Creating Competitive Advantages helps you rise to the top more quickly and more securely, climbing the ladder of success rung by rung, and avoiding missteps on your way up.Organized around the traditional sequence of topics and concepts in strategy, the Canadian Edition of Strategic Management: Creating Competitive Advantages focuses on contemporary topics in intellectual capital, entrepreneurship, globalization, and ethics, giving each step equal consideration. With a schematic chapter map and chapter objectives designed to keep you oriented, and real-life examples and cases developed to give you a view of how strategic management is done rightly (and wrongly!) in Canadian and world business, this Canadian Edition is your guide to climbing the ladder to success.

Author : Nicolaj Siggelkow,Christian Terwiesch
Publisher : Harvard Business Press
Page : 157 pages
File Size : 45,6 Mb
Release : 2019-04-30
Category : Business & Economics
ISBN : 9781633697010

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Connected Strategy by Nicolaj Siggelkow,Christian Terwiesch Pdf

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Author : Michael E. Porter
Publisher : Unknown
Page : 855 pages
File Size : 50,8 Mb
Release : 1998
Category : Competition, International
ISBN : OCLC:1333945111

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The Competitive Advantage of Nations by Michael E. Porter Pdf

Author : Susanne Royer
Publisher : Routledge
Page : 258 pages
File Size : 40,8 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781134270446

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Strategic Management and Online Selling by Susanne Royer Pdf

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Author : Douglas C. West,John Battice Ford,Essam Ibrahim
Publisher : Oxford University Press, USA
Page : 595 pages
File Size : 52,8 Mb
Release : 2015
Category : Lærebøger
ISBN : 9780199684090

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Strategic Marketing by Douglas C. West,John Battice Ford,Essam Ibrahim Pdf

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author : Rita Gunther McGrath
Publisher : Harvard Business Press
Page : 256 pages
File Size : 52,6 Mb
Release : 2013-05-14
Category : Business & Economics
ISBN : 9781422191415

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The End of Competitive Advantage by Rita Gunther McGrath Pdf

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Author : Shawn D Moon,Sue Dathe-Douglass
Publisher : BenBella Books, Inc.
Page : 224 pages
File Size : 45,5 Mb
Release : 2015-01-06
Category : Business & Economics
ISBN : 9781940363646

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The Ultimate Competitive Advantage by Shawn D Moon,Sue Dathe-Douglass Pdf

“People are our most important asset." Every company pays lip service to this platitude, but how many companies really embrace it? People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear. In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people. When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people. Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace. The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.

Author : Kevin Uphill
Publisher : Kogan Page Publishers
Page : 248 pages
File Size : 54,8 Mb
Release : 2016-02-03
Category : Business & Economics
ISBN : 9780749474409

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Creating Competitive Advantage by Kevin Uphill Pdf

The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage. With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one. Online supporting resources for this book include downloadable figures and tables from the book.

Author : Jay B. Barney,Delwyn N. Clark
Publisher : Oxford University Press on Demand
Page : 327 pages
File Size : 47,7 Mb
Release : 2007-04-26
Category : Business & Economics
ISBN : 9780199277681

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Resource-Based Theory by Jay B. Barney,Delwyn N. Clark Pdf

Barney and Clark examine the resource-based view of the firm in a holistic and in-depth manner. They explore the applications of the theory in research, teaching, and practice, its early roots in traditional economic theory, and its development and proliferation in the 1990s.