Creating Delivering Winning Advertising Marketing Presentations

Author : Sandra Ernst Moriarty,Thomas R. Duncan
Publisher : N T C Business Books
Page : 168 pages
File Size : 42,9 Mb
Release : 1995
Category : Business & Economics
ISBN : IND:30000052099607

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Creating & Delivering Winning Advertising & Marketing Presentations by Sandra Ernst Moriarty,Thomas R. Duncan Pdf

Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal. From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.

Author : Sandra Moriarty
Publisher : Unknown
Page : 154 pages
File Size : 51,7 Mb
Release : 1989
Category : Advertising
ISBN : OCLC:1148597466

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Creating & Delivering Winning Advertising & Marketing Presentations by Sandra Moriarty Pdf

Author : Sandra Moriarty
Publisher : McGraw-Hill Companies
Page : 164 pages
File Size : 47,8 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:49015002452119

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Creating and Delivering Winning Advertising and Marketing Presentations by Sandra Moriarty Pdf

Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal. From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.

Author : S. Umit Kucuk
Publisher : Springer Nature
Page : 306 pages
File Size : 44,8 Mb
Release : 2023-03-21
Category : Business & Economics
ISBN : 9783031182150

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Visualizing Marketing by S. Umit Kucuk Pdf

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.

Author : Philip Khan-Panni
Publisher : Pearson UK
Page : 146 pages
File Size : 42,6 Mb
Release : 2012-09-07
Category : Business & Economics
ISBN : 9780273758525

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The Financial Times Essential Guide to Making Business Presentations by Philip Khan-Panni Pdf

The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Author : Anonim
Publisher : Unknown
Page : 834 pages
File Size : 55,5 Mb
Release : 2006
Category : American literature
ISBN : UOM:39015066180426

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American Book Publishing Record by Anonim Pdf

Author : Baker Library
Publisher : Unknown
Page : 454 pages
File Size : 53,9 Mb
Release : 1998
Category : Business
ISBN : 0875847749

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Harvard Business School Core Collection, 1998 by Baker Library Pdf

This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.

Author : Anonim
Publisher : Unknown
Page : 2226 pages
File Size : 54,7 Mb
Release : 1995
Category : Business
ISBN : UVA:X002686554

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Business India by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 318 pages
File Size : 50,7 Mb
Release : 1995
Category : Advertising
ISBN : UVA:X006115434

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Advertising Annual by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 688 pages
File Size : 47,8 Mb
Release : 1995
Category : Commercial art
ISBN : UOM:39015033752513

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Communication Arts by Anonim Pdf

Author : Sandra Ernst Moriarty,Thomas R. Duncan
Publisher : National Textbook Company Trade
Page : 136 pages
File Size : 44,8 Mb
Release : 1989
Category : Business & Economics
ISBN : 0844231967

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How to Create and Deliver Winning Advertising Presentations by Sandra Ernst Moriarty,Thomas R. Duncan Pdf

Author : Thomas R. Duncan
Publisher : Unknown
Page : 824 pages
File Size : 42,7 Mb
Release : 2002
Category : Brand name products
ISBN : CORNELL:31924089569051

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IMC by Thomas R. Duncan Pdf

This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Author : Anonim
Publisher : Unknown
Page : 274 pages
File Size : 44,6 Mb
Release : 1996
Category : Journalism
ISBN : UOM:39015067529951

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Vidura by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 516 pages
File Size : 48,5 Mb
Release : 1995
Category : Academic libraries
ISBN : UOM:39015079402692

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Choice by Anonim Pdf

Author : Nadine Keller
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 50,7 Mb
Release : 2012-12-07
Category : Business & Economics
ISBN : 9781118519622

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Make It All About Them by Nadine Keller Pdf

Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics. Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.