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Creating the Customer-driven Academic Library by Jeannette A. Woodward Pdf
"With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in? In this book Jeannette Woodward attacks this and other pressing issues facing today's academic librarians. Librarians are now faced with marketing to a generation of students who log on rather than walk in, and this book supplies the tools needed to keep customers coming through the door."--BOOK JACKET.
Creating the Customer-Driven Academic Library by Jeannette Woodward Pdf
In this book, the author attacks these and other pressing issues facing today's academic librarians. Her trailbrazing strategies centre on keeping the customer's point of view in focus at all times to help you to integrate technology to meet today's student and faculty needs.
Marketing Today's Academic Library by Brian Mathews Pdf
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
One-person Puppetry Streamlined & Simplified by Yvonne Amar Frey Pdf
Most guides to puppetry assume elaborate set-ups. With library staffing and budgets stretched thin and other curricular commitments for teachers, few have the time or resources to develop full-blown puppet performances. Frey provides a puppet alternative to enrich story times, book talks and other library events for children of all ages.
Creating the Customer-Driven Academic Library by Jeannette Woodward Pdf
Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.
Countdown to a New Library by Jeannette Woodward Pdf
Provides advice to librarians overseeing building projects, including guidelines on communicating with architects and contractors, keeping within time and budget constraints, and meeting standards and ADA requirements.
Are libraries extinct? In these times of economic downturn and digital availability, what could provide libraries with a reason for being? In order to provide a vital presence on Facebook and Google+, you must provide a true sense of connection with the library's friends.
Author : Peter Hernon,Ellen Altman,Robert E. Dugan Publisher : American Library Association Page : 507 pages File Size : 51,5 Mb Release : 2015-05-12 Category : Language Arts & Disciplines ISBN : 9780838913109
Assessing Service Quality by Peter Hernon,Ellen Altman,Robert E. Dugan Pdf
This extensively revised and updated edition explores even further the ways technology influences both the experiences of library customers and the ways libraries themselves can assess those experiences.
A Librarian's Guide to an Uncertain Job Market by Jeannette Woodward Pdf
This Special Report provides the compassionate guidance and pragmatic support that librarians will need to survive possible career crises and reenter the job market with renewed confidence.
Author : Robert E. Dugan,Peter Hernon Publisher : Assoc of College & Research Libraries Page : 0 pages File Size : 55,6 Mb Release : 2018 Category : LANGUAGE ARTS & DISCIPLINES ISBN : 0838989438
Financial Management in Academic Libraries by Robert E. Dugan,Peter Hernon Pdf
"Financial Management in Academic Libraries explores the connection between financial management and accountability, effectiveness, efficiency, and sustainability, and demonstrates how to capture them in a realistic, data-supported budget. Among the different units of an academic institution, the library has an advantage in that its managers can link these concepts to the library's infrastructure, its staffing, collections, services, and technology. Focusing on these components can enable everyone in the library to work to achieve organizational sustainability over time and advocate for their place in the institution"--Provided by Amazon.com.
Learning from Libraries that Use WordPress by Kyle M. Jones,Polly-Alida Farrington Pdf
With its intuitive interface and open-source development method, the WordPress web platform has emerged as a uniquely flexible content management system (CMS) with many library-related applications. In this book Jones and Farrington, two web designer/librarians, explore the variety of ways libraries are implementing WordPress as a CMS, from simple "out-of-the-box" websites to large sites with many custom features. Emphasizing a library-specific perspective, the authors Offer a brief history of WordPress, reviewing its genesis and sketching in some possible future directions Analyze the software's strengths and weaknesses, spotlighting its advantages over other existing web publishing platforms as well as discussing the limitations libraries have encountered Present a variety of case studies, offering first-hand examples which detail why WordPress was selected, methods of implementation and degree of customization, feedback from users, and reflections on usability Discuss essential plug-ins, themes, and other specialized applications for library sites This useful book shows how scores of libraries have used WordPress to create library websites that are both user-friendly and easy to maintain.
Patron-Driven Acquisitions by Judith M. Nixon,Robert S. Freeman,Suzanne M. Ward Pdf
For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan. These books had one circulation guaranteed and so appealed to librarians who were concerned about the large percentage of books selected and purchased by librarians but never checked out by their patrons. Early assessments of the projects indicated that patrons selected quality books that in many cases were cross disciplinary and covered emerging areas of scholarly interest. However, now we have a significant database of the ILL purchase records to compare these titles with books selected through normal methods. The projects described in this book present a powerful argument for involving patrons in the book selection process. This book looks at patron-driven acquisitions for printed books at Purdue University, the University of Nebraska-Lincoln and the University of Illinois, as well as exploring new programs that allow patrons to select e-books or participate in other innovative ways in building the library collections. This book was published as a special issue of Collection Management.
The Customer-Driven Playbook by Travis Lowdermilk,Jessica Rich Pdf
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you’ve collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop