Creating Value With Big Data Analytics

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Creating Value with Big Data Analytics

Peter C. Verhoef,Edwin Kooge,Natasha Walk

Author : Peter C. Verhoef,Edwin Kooge,Natasha Walk
Publisher : Routledge
Page : 339 pages
File Size : 44,8 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9781317561927

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Creating Value with Big Data Analytics by Peter C. Verhoef,Edwin Kooge,Natasha Walk Pdf

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Creating Value with Data Analytics in Marketing

Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

Author : Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa
Publisher : Routledge
Page : 337 pages
File Size : 48,9 Mb
Release : 2021-11-07
Category : Business & Economics
ISBN : 9781000465464

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Creating Value with Data Analytics in Marketing by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa Pdf

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Big Data for Managers

Atal Malviya,Mike Malmgren

Author : Atal Malviya,Mike Malmgren
Publisher : Routledge
Page : 198 pages
File Size : 48,9 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429952609

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Big Data for Managers by Atal Malviya,Mike Malmgren Pdf

In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on – making this a thorough and practical guide for students and managers.

Building a Digital Analytics Organization

Judah Phillips

Author : Judah Phillips
Publisher : FT Press
Page : 369 pages
File Size : 40,7 Mb
Release : 2013-07-25
Category : Computers
ISBN : 9780133372816

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Building a Digital Analytics Organization by Judah Phillips Pdf

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Singh, Amandeep

Author : Singh, Amandeep
Publisher : IGI Global
Page : 310 pages
File Size : 49,5 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799872337

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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by Singh, Amandeep Pdf

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Managerial Perspectives on Intelligent Big Data Analytics

Sun, Zhaohao

Author : Sun, Zhaohao
Publisher : IGI Global
Page : 335 pages
File Size : 50,8 Mb
Release : 2019-02-22
Category : Computers
ISBN : 9781522572787

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Managerial Perspectives on Intelligent Big Data Analytics by Sun, Zhaohao Pdf

Big data, analytics, and artificial intelligence are revolutionizing work, management, and lifestyles and are becoming disruptive technologies for healthcare, e-commerce, and web services. However, many fundamental, technological, and managerial issues for developing and applying intelligent big data analytics in these fields have yet to be addressed. Managerial Perspectives on Intelligent Big Data Analytics is a collection of innovative research that discusses the integration and application of artificial intelligence, business intelligence, digital transformation, and intelligent big data analytics from a perspective of computing, service, and management. While highlighting topics including e-commerce, machine learning, and fuzzy logic, this book is ideally designed for students, government officials, data scientists, managers, consultants, analysts, IT specialists, academicians, researchers, and industry professionals in fields that include big data, artificial intelligence, computing, and commerce.

Analytics Across the Enterprise

Brenda L. Dietrich,Emily C. Plachy,Maureen F. Norton

Author : Brenda L. Dietrich,Emily C. Plachy,Maureen F. Norton
Publisher : IBM Press
Page : 223 pages
File Size : 54,5 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9780133835885

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Analytics Across the Enterprise by Brenda L. Dietrich,Emily C. Plachy,Maureen F. Norton Pdf

How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is absolutely achievable, and the rewards are immense. This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn’t work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business. Coverage Includes Creating a smarter workforce through big data and analytics More effectively optimizing supply chain processes Systematically improving financial forecasting Managing financial risk, increasing operational efficiency, and creating business value Reaching more B2B or B2C customers and deepening their engagement Optimizing manufacturing and product management processes Deploying your sales organization to increase revenue and effectiveness Achieving new levels of excellence in services delivery and reducing risk Transforming IT to enable wider use of analytics “Measuring the immeasurable” and filling gaps in imperfect data Whatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. Analytics Across the Enterprise shows how IBM did it--and how you can, too. Learn more about IBM Analytics

New Horizons for a Data-Driven Economy

José María Cavanillas,Edward Curry,Wolfgang Wahlster

Author : José María Cavanillas,Edward Curry,Wolfgang Wahlster
Publisher : Springer
Page : 303 pages
File Size : 41,7 Mb
Release : 2016-04-04
Category : Computers
ISBN : 9783319215693

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New Horizons for a Data-Driven Economy by José María Cavanillas,Edward Curry,Wolfgang Wahlster Pdf

In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

The Elements of Big Data Value

Edward Curry,Andreas Metzger,Sonja Zillner,Jean-Christophe Pazzaglia,Ana García Robles

Author : Edward Curry,Andreas Metzger,Sonja Zillner,Jean-Christophe Pazzaglia,Ana García Robles
Publisher : Springer Nature
Page : 399 pages
File Size : 40,5 Mb
Release : 2021-08-01
Category : Computers
ISBN : 9783030681760

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The Elements of Big Data Value by Edward Curry,Andreas Metzger,Sonja Zillner,Jean-Christophe Pazzaglia,Ana García Robles Pdf

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: · Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. · Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. · Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. · Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Big Data

Bernard Marr

Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 54,7 Mb
Release : 2015-01-09
Category : Business & Economics
ISBN : 9781118965788

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Big Data by Bernard Marr Pdf

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Big Data, Big Analytics

Michael Minelli,Michele Chambers,Ambiga Dhiraj

Author : Michael Minelli,Michele Chambers,Ambiga Dhiraj
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 44,7 Mb
Release : 2013-01-22
Category : Business & Economics
ISBN : 9781118147603

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Big Data, Big Analytics by Michael Minelli,Michele Chambers,Ambiga Dhiraj Pdf

Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

Big Data, Analytics, and the Future of Marketing and Sales

Mckinsey Chief Marketing & Sales Officer Forum

Author : Mckinsey Chief Marketing & Sales Officer Forum
Publisher : Createspace Independent Pub
Page : 156 pages
File Size : 55,5 Mb
Release : 2014-08-02
Category : Computers
ISBN : 1500721093

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Big Data, Analytics, and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum Pdf

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.

Big Data Analytics

Frank J. Ohlhorst

Author : Frank J. Ohlhorst
Publisher : John Wiley & Sons
Page : 176 pages
File Size : 50,9 Mb
Release : 2012-11-15
Category : Business & Economics
ISBN : 9781118239049

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Big Data Analytics by Frank J. Ohlhorst Pdf

Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

Big Data Analytics

Kiran Chaudhary,Mansaf Alam

Author : Kiran Chaudhary,Mansaf Alam
Publisher : CRC Press
Page : 275 pages
File Size : 53,8 Mb
Release : 2022-01-19
Category : Computers
ISBN : 9781000523577

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Big Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Big Data in Practice

Bernard Marr

Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 50,7 Mb
Release : 2016-03-22
Category : Business & Economics
ISBN : 9781119231394

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Big Data in Practice by Bernard Marr Pdf

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Creating Value With Big Data Analytics

Creating Value with Big Data Analytics by Peter C. Verhoef,Edwin Kooge,Natasha Walk Pdf

Creating Value with Data Analytics in Marketing by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa Pdf

Big Data for Managers by Atal Malviya,Mike Malmgren Pdf

Building a Digital Analytics Organization by Judah Phillips Pdf

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by Singh, Amandeep Pdf

Managerial Perspectives on Intelligent Big Data Analytics by Sun, Zhaohao Pdf

Analytics Across the Enterprise by Brenda L. Dietrich,Emily C. Plachy,Maureen F. Norton Pdf

New Horizons for a Data-Driven Economy by José María Cavanillas,Edward Curry,Wolfgang Wahlster Pdf

The Elements of Big Data Value by Edward Curry,Andreas Metzger,Sonja Zillner,Jean-Christophe Pazzaglia,Ana García Robles Pdf

Big Data by Bernard Marr Pdf

Big Data, Big Analytics by Michael Minelli,Michele Chambers,Ambiga Dhiraj Pdf

Big Data, Analytics, and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum Pdf

Big Data Analytics by Frank J. Ohlhorst Pdf

Big Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Big Data in Practice by Bernard Marr Pdf

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