Big Data Analytics And The Future Of Marketing And Sales

Author : Mckinsey Chief Marketing & Sales Officer Forum
Publisher : Createspace Independent Pub
Page : 156 pages
File Size : 50,9 Mb
Release : 2014-08-02
Category : Computers
ISBN : 1500721093

Get Book

Big Data, Analytics, and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum Pdf

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.

Author : Ira J. Haimowitz
Publisher : Taylor & Francis
Page : 179 pages
File Size : 52,8 Mb
Release : 2022-12-20
Category : Business & Economics
ISBN : 9781000786088

Get Book

Data Analytics for Business by Ira J. Haimowitz Pdf

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

Author : Pendyala, Vishnu S.
Publisher : IGI Global
Page : 307 pages
File Size : 40,5 Mb
Release : 2022-06-24
Category : Computers
ISBN : 9781668440476

Get Book

Machine Learning for Societal Improvement, Modernization, and Progress by Pendyala, Vishnu S. Pdf

Learning has been fundamental to the growth and evolution of humanity and civilization. The same concepts of learning, applied to the tasks that machines can perform, are having a similar effect now. Machine learning is evolving computation and its applications like never before. It is now widely recognized that machine learning is playing a similar role to electricity in the late 19th and early 20th centuries in modernizing the world. From simple high school science projects to large-scale radio astronomy, machine learning has revolutionized it all—however, a few of the applications clearly stand out as transforming the world and opening up a new era. Machine Learning for Societal Improvement, Modernization, and Progress showcases the path-breaking applications of machine learning that are leading to the next generation of computing and living standards. The focus of the book is machine learning and its application to specific domains, which is resulting in substantial civilizational progress. Covering topics such as lifespan prediction, smart transportation networks, and socio-economic data, this premier reference source is a dynamic resource for data scientists, industry leaders, practitioners, students and faculty of higher education, sociologists, researchers, and academicians.

Author : Kiran Chaudhary,Mansaf Alam
Publisher : CRC Press
Page : 275 pages
File Size : 44,8 Mb
Release : 2022-01-19
Category : Computers
ISBN : 9781000523577

Get Book

Big Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Author : Alfonso Asensio
Publisher : Business Expert Press
Page : 74 pages
File Size : 41,8 Mb
Release : 2017-12-18
Category : Business & Economics
ISBN : 9781947843042

Get Book

World Wide Data by Alfonso Asensio Pdf

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

Author : Kiran Chaudhary,Mansaf Alam
Publisher : CRC Press
Page : 276 pages
File Size : 55,5 Mb
Release : 2021-12-27
Category : Business & Economics
ISBN : 9781000523553

Get Book

Big Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Author : Noby Thomas Cyriac
Publisher : Nomos Verlag
Page : 322 pages
File Size : 48,5 Mb
Release : 2022-07-25
Category : Law
ISBN : 9783748934714

Get Book

Big Data and the Abuse of Dominance by Multi-Sided Platforms by Noby Thomas Cyriac Pdf

Der Autor untersucht interdisziplinär, inwieweit Art. 102 AEUV geeignet ist, den Wettbewerb vor dem missbräuchlichen Verhalten marktbeherrschender Plattformen zu schützen. Nach einer ersten Erörterung der Grundlagen der digitalen Wirtschaft, insbesondere Big Data und mehrseitige Plattformen, werden die relevanten Konzepte, die von EU-Kommission und EU-Gerichten in ihrer Entscheidungspraxis zur Auslegung von Art. 102 AEUV entwickelt wurden, näher beleuchtet, um ihre Eignung für das Missbrauchsverbot mit Blick auf Plattformbetreiber vor dem Hintergrund der Besonderheiten mehrseitiger Märkte zu bewerten. Auch das Vorhandensein und die Abgrenzung eines Datenmarktes werden diskutiert.

Author : Rob van Tulder,Alain Verbeke,Barbara Jankowska
Publisher : Emerald Group Publishing
Page : 432 pages
File Size : 50,6 Mb
Release : 2019-10-21
Category : Business & Economics
ISBN : 9781838672577

Get Book

International Business in a VUCA World by Rob van Tulder,Alain Verbeke,Barbara Jankowska Pdf

Dedicated to Professor Peter Buckley, OBE, this volume of Progress in International Business Research explores the new challenges for MNEs, SMEs (small and medium sized enterprises) and INVs (International New Ventures) emerging from this changing and increasingly unpredictable political, economic, social and technological VUCA world.

Author : Guillermo Cortés-Robles
Publisher : Springer Nature
Page : 458 pages
File Size : 50,5 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9783031544859

Get Book

Management Engineering in Emerging Economies by Guillermo Cortés-Robles Pdf

Author : Thomas J. Aicher,Brianna L. Newland,Amanda L. Paule-Koba
Publisher : Jones & Bartlett Publishers
Page : 378 pages
File Size : 55,7 Mb
Release : 2015-02-10
Category : Health & Fitness
ISBN : 9781449698478

Get Book

Sport Facility and Event Management by Thomas J. Aicher,Brianna L. Newland,Amanda L. Paule-Koba Pdf

Sport Facility and Event Management focuses on the major components of both facility and even management: planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a broad range of facilities and events to demonstrate the diversity of the industry, which encompass recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events. The texts robust pedagogy includes chapter learning objectives, industry expert spotlights, vignettes, case studies, discussion questions, and tip points, as well as actual examples from the industries covered throughout the book.

Author : Peter Gentsch
Publisher : Springer
Page : 271 pages
File Size : 40,9 Mb
Release : 2018-10-22
Category : Business & Economics
ISBN : 9783319899572

Get Book

AI in Marketing, Sales and Service by Peter Gentsch Pdf

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Author : Jerzy Duda,Aleksandra Gąsior
Publisher : Routledge
Page : 208 pages
File Size : 43,6 Mb
Release : 2021-09-16
Category : Business & Economics
ISBN : 9781000440904

Get Book

Industry 4.0 by Jerzy Duda,Aleksandra Gąsior Pdf

The Fourth Industrial Revolution, also known as Industry 4.0, refers to the industrial paradigm bringing together the digital and physical worlds through the cyber-physical Systems, enhanced by the Internet of Things aimed to increase the effectiveness of human-machine cooperation (HMC). This book deals with issues related to the challenges of Industry 4.0 that are faced by enterprises and universities. Contrary to most publications on the subject, it covers both technological and business aspects of these challenges and shows how strong they are intertwined, bringing new value to readers. The book also presents new findings that will guide enterprises through Industry 4.0. This book offers readers an in-depth discussion of important areas of enterprises’ activities in the context of Industry 4.0. The first area concerns human resources management; in particular, what new employee competencies will be needed on the labor market, how to use modern concepts (e.g. design thinking), and how to manage multi-national teams of employees. The second area is related to marketing and covers issues regarding customized products. The third area is devoted to technical aspects such as autonomous vehicles, Internet of Things (IoT), radio-frequency identification (RFID) systems, and Bluetooth Low Energy (BLE) technology. The fourth area concerns IT systems, including systems that support work and business management, strategic information systems, and cyber-physical systems. Aimed at researchers, academics, practitioners, and students, it will be of value to those in the fields of human resource management, marketing, organizational studies, and management of technology and innovation.

Author : João Manuel R.S. Tavares,Brojo Kishore Mishra,Raghvendra Kumar,Noor Zaman,Manju Khari
Publisher : CRC Press
Page : 398 pages
File Size : 41,8 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9780429887086

Get Book

Handbook of e-Business Security by João Manuel R.S. Tavares,Brojo Kishore Mishra,Raghvendra Kumar,Noor Zaman,Manju Khari Pdf

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. In other words, setting up and maintaining a secure e-business is essential and important to business growth. This book covers state-of-the art practices in e-business security, including privacy, trust, security of transactions, big data, cloud computing, social network, and distributed systems.

Author : Fahim Masoodi,Alwi Bamhdi,Majid Ahmad Charoo,Zubair Masoodi,Arif Lattoo,Gousiya Hussain
Publisher : CRC Press
Page : 355 pages
File Size : 53,7 Mb
Release : 2024-07-26
Category : Computers
ISBN : 9781040025628

Get Book

Internet of Things Vulnerabilities and Recovery Strategies by Fahim Masoodi,Alwi Bamhdi,Majid Ahmad Charoo,Zubair Masoodi,Arif Lattoo,Gousiya Hussain Pdf

The Internet of Things (IoT) is a widely distributed and networked system of interrelated and interacting computing devices and objects. Because of IoT’s broad scope, it presents unique security problems, ranging from unsecure devices to users vulnerable to hackers. Presenting cutting- edge research to meet these challenges, Internet of Things Vulnerabilities and Recovery Strategies presents models of attack on IoT systems and solutions to prevent such attacks. Examining the requirements to secure IoT- systems, the book offers recovery strategies and addresses security concerns related to: Data Routing Data Integrity Device Supervision IoT Integration Information Storage IoT Performance The book takes a holistic approach that encompasses visibility, segmentation, and protection. In addition to visual approaches and policy- driven measures, the book looks at developing secure and fault- tolerant IoT devices. It examines how to locate faults and presents mitigation strategies, as well as security models to prevent and thwart hacking. The book also examines security issues related to IoT systems and device maintenance.

Author : Maria José Sousa,Célio Gonçalo Marques
Publisher : CRC Press
Page : 372 pages
File Size : 43,5 Mb
Release : 2022-06-15
Category : Business & Economics
ISBN : 9781000615630

Get Book

Innovations and Social Media Analytics in a Digital Society by Maria José Sousa,Célio Gonçalo Marques Pdf

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.