Cross Cultural Consumption

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Cross-Cultural Consumption

David Howes
Cross Cultural Consumption Book PDF

Author : David Howes
Publisher : Routledge
Page : 224 pages
File Size : 43,8 Mb
Release : 2002-11-01
Category : Social Science
ISBN : 9781134772346

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Cross-Cultural Consumption by David Howes Pdf

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg

Cross-Cultural Consumption

David Howes
Cross Cultural Consumption Book PDF

Author : David Howes
Publisher : Routledge
Page : 225 pages
File Size : 50,9 Mb
Release : 2002-11
Category : Business & Economics
ISBN : 9781134772353

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Cross-Cultural Consumption by David Howes Pdf

What does an American refrigerator mean in the Solomon Islands?Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.

Culture and Consumption

Grant David McCracken
Culture and Consumption Book PDF

Author : Grant David McCracken
Publisher : Indiana University Press
Page : 196 pages
File Size : 50,9 Mb
Release : 1990-11-22
Category : Business & Economics
ISBN : 0253206286

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Culture and Consumption by Grant David McCracken Pdf

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context

Antónia Correia,Alan Fyall,Metin Kozak
Experiential Consumption and Marketing in Tourism Within a Cross Cultural Context Book PDF

Author : Antónia Correia,Alan Fyall,Metin Kozak
Publisher : Advances in Tourism Marketing
Page : 256 pages
File Size : 55,9 Mb
Release : 2019-07-31
Category : Tourism
ISBN : 1911396978

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Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context by Antónia Correia,Alan Fyall,Metin Kozak Pdf

Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason for travel, and both bargain and barrier in its consumption. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodifies authentic differences. This book includes contributions that analyze and critique initiations to culture, and reports on the facilitation, celebration and sharing of culture through tourism and how each is manifested in tourism marketing theory, policy and practice. It contains case examples of the opportunities, best practices, aims, pitfalls and mistakes of those tourism businesses which have culture as their core experience as well as cases of where different tourists are engaged in exploring and learning about other cultures. In addition, the book contains chapters on the below themes of interest where culture has contributed strongly to their outcomes: the roles of tourists, locals and communities, events, business practices in facilitating and sharing culture, relationship marketing, experiential marketing, cross-border marketing, product differentiation and market segmentation, shopping experiences, storytelling and visual narrative analysis.Part of the Advances in Tourism Marketing series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.

Globalization and Fragmentation

Ian Clark
Globalization and Fragmentation Book PDF

Author : Ian Clark
Publisher : Oxford University Press on Demand
Page : 220 pages
File Size : 48,5 Mb
Release : 1997
Category : Political Science
ISBN : 0198781660

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Globalization and Fragmentation by Ian Clark Pdf

Globalization and Fragmentation offers a succinct, original critique of the century's international developments. It sets out a challenging analysis of globalization as a process reflecting political relations both between and within states.

Cross-Cultural Marketing

Dawn Burton
Cross Cultural Marketing Book PDF

Author : Dawn Burton
Publisher : Routledge
Page : 328 pages
File Size : 47,9 Mb
Release : 2008-11-21
Category : Business & Economics
ISBN : 9781134060177

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Cross-Cultural Marketing by Dawn Burton Pdf

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

Global Goods and the Spanish Empire, 1492-1824

B. Aram,B. Yun-Casalilla
Global Goods and the Spanish Empire 1492 1824 Book PDF

Author : B. Aram,B. Yun-Casalilla
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 41,7 Mb
Release : 2014-11-20
Category : Science
ISBN : 113732404X

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Global Goods and the Spanish Empire, 1492-1824 by B. Aram,B. Yun-Casalilla Pdf

Drawing upon economic history, cultural studies, intellectual history and the history of science and medicine, this collection of case studies examines the transatlantic transfer and transformation of goods and ideas, with particular emphasis on their reception in Europe.

Work, Consumption and Culture

Paul Ransome
Work Consumption and Culture Book PDF

Author : Paul Ransome
Publisher : SAGE
Page : 224 pages
File Size : 51,5 Mb
Release : 2005-01-19
Category : Social Science
ISBN : 9781847871572

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Work, Consumption and Culture by Paul Ransome Pdf

The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future. Key to Paul Ransome′s argument is the hypothesis that affluence is the crucial factor in the shift away from work and towards consumption. Uniquely emphasizing the links between work, consumption and culture, rather than keeping each element separate, the author looks at: - the changing significance of work in society - the meaning, growth and significance of affluence - the growing importance of consumption as a source of identity and its implications the impact of the shift to consumption on work/life balance Work, Consumption and Culture engages the reader with its lively debating style. It is an essential introduction for sociology and cultural studies students on courses relating to consumption and the role of work in contemporary society. `This book offers a balanced account of the changing importance of work and consumption in contemporary industrial society. Clearly written, the author identifies the central role that affluence plays in the relationship between work and consumption, and in the development of social life and individual identity′ - Professor Paul Blyton, Cardiff Business School

Encyclopedia of Consumer Culture

Dale Southerton
Encyclopedia of Consumer Culture Book PDF

Author : Dale Southerton
Publisher : SAGE
Page : 1665 pages
File Size : 40,5 Mb
Release : 2011-09-15
Category : Business & Economics
ISBN : 9780872896017

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Encyclopedia of Consumer Culture by Dale Southerton Pdf

The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Understanding Consumer Behavior and Consumption Experience

Rajagopal,Raquel Castano
Understanding Consumer Behavior and Consumption Experience Book PDF

Author : Rajagopal,Raquel Castano
Publisher : IGI Global
Page : 223 pages
File Size : 44,7 Mb
Release : 2015-01-31
Category : Business & Economics
ISBN : 9781466675193

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Understanding Consumer Behavior and Consumption Experience by Rajagopal,Raquel Castano Pdf

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Beyond Hofstede

Cheryl Nakata
Beyond Hofstede Book PDF

Author : Cheryl Nakata
Publisher : Springer
Page : 290 pages
File Size : 44,8 Mb
Release : 2009-07-16
Category : Business & Economics
ISBN : 9780230240834

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Beyond Hofstede by Cheryl Nakata Pdf

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Intercultural Marketing

Ivana Beveridge
Intercultural Marketing Book PDF

Author : Ivana Beveridge
Publisher : Routledge
Page : 181 pages
File Size : 49,7 Mb
Release : 2020-11-17
Category : Business & Economics
ISBN : 9781000218091

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Intercultural Marketing by Ivana Beveridge Pdf

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.

Marketing Across Cultures

Jean-Claude Usunier
Marketing Across Cultures Book PDF

Author : Jean-Claude Usunier
Publisher : Prentice-Hall PTR
Page : 652 pages
File Size : 43,7 Mb
Release : 2000
Category : Export marketing
ISBN : PSU:000044643904

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Marketing Across Cultures by Jean-Claude Usunier Pdf

Based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices, this work offers an approach to global marketing. It emphasizes comparisons of global and local consumption.

Cross-Cultural Aspects of Tourism and Hospitality

Erdogan Koc
Cross Cultural Aspects of Tourism and Hospitality Book PDF

Author : Erdogan Koc
Publisher : Routledge
Page : 351 pages
File Size : 42,8 Mb
Release : 2020-09-03
Category : Business & Economics
ISBN : 9781000172065

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Cross-Cultural Aspects of Tourism and Hospitality by Erdogan Koc Pdf

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Handbook on Cross-Cultural Marketing

Glen H. Brodowsky,Camille P. Schuster
Handbook on Cross Cultural Marketing Book PDF

Author : Glen H. Brodowsky,Camille P. Schuster
Publisher : Edward Elgar Publishing
Page : 304 pages
File Size : 47,7 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781788978545

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Handbook on Cross-Cultural Marketing by Glen H. Brodowsky,Camille P. Schuster Pdf

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.