Cultural Strategy

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Cultural Strategy

Douglas Holt,Douglas Cameron
Cultural Strategy Book PDF

Author : Douglas Holt,Douglas Cameron
Publisher : Oxford University Press
Page : 404 pages
File Size : 45,9 Mb
Release : 2010-10-28
Category : Business & Economics
ISBN : 9780199587407

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Cultural Strategy by Douglas Holt,Douglas Cameron Pdf

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Cultural Strategy

Douglas Holt,Douglas Cameron
Cultural Strategy Book PDF

Author : Douglas Holt,Douglas Cameron
Publisher : OUP Oxford
Page : 408 pages
File Size : 52,5 Mb
Release : 2010-10-28
Category : Business & Economics
ISBN : 9780191615207

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Cultural Strategy by Douglas Holt,Douglas Cameron Pdf

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

Cultural Policy and Urban Regeneration

Franco Bianchini,Michael Parkinson
Cultural Policy and Urban Regeneration Book PDF

Author : Franco Bianchini,Michael Parkinson
Publisher : Manchester University Press
Page : 246 pages
File Size : 53,8 Mb
Release : 1993
Category : Europe
ISBN : 0719045762

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Cultural Policy and Urban Regeneration by Franco Bianchini,Michael Parkinson Pdf

The material in this book is based upon an academic conference held in Liverpool in 1990 which explored West European urban development and strategies by looking at commissioned studies of cities in six EC countries - Britain, The Netherlands, France, Spain, Germany and Italy.

Canadian Cultural Policy in Transition

Devin Beauregard,Jonathan Paquette
Canadian Cultural Policy in Transition Book PDF

Author : Devin Beauregard,Jonathan Paquette
Publisher : Routledge
Page : 239 pages
File Size : 43,7 Mb
Release : 2021-07-28
Category : Political Science
ISBN : 9781000417210

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Canadian Cultural Policy in Transition by Devin Beauregard,Jonathan Paquette Pdf

This book offers a comprehensive overview of Canadian cultural policy and research, at a time of transition and redefinition, to establish a dialogue between conventional and emerging foundations. Taking a historical view, the book informs insights on current trends in policy and explores global debates underpinning cultural policy studies within a local context. The book first acknowledges what Canadian cultural policy research conventionally recognizes and refers to in terms of institutions, values, and debates, before moving on to take stock of the transformations that are continuing to reshape Canadian cultural policy in terms of values, orientations, actors, and institutions. With a focus on all levels of government-- federal, provincial, and local -- the book also centers on Indigenous arts policies and practices. This systematic and inclusive volume will appeal to academic researchers, graduate students, managers of arts and culture programs and institutions, and in the areas of cultural policy, public administration, political science, cultural studies, film and media studies, theatre and performance, and museum studies.

Strategies for Cultural Change

Paul Bate
Strategies for Cultural Change Book PDF

Author : Paul Bate
Publisher : Elsevier
Page : 316 pages
File Size : 46,6 Mb
Release : 2013-10-22
Category : Psychology
ISBN : 9781483163956

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Strategies for Cultural Change by Paul Bate Pdf

Strategies for Cultural Change develops a conceptual framework for thinking about cultural change. Starting with a discussion of the vocabulary (the concepts) of cultural change, the book moves on to the grammar (the thinking structures), and finally the ""oral"" practice (the applications) of cultural change in the organizational setting. Four main questions are addressed: Why change culture? Is planned cultural change possible? What kind of cultural change is envisaged? How does cultural change occur? The book contains 14 chapters organized into two parts. Part One examines the different types of cultural change strategy in some depth. ""Developmental"" and ""transformational"" strategies are then brought together into a single conceptual framework for cultural change. Part Two shifts from strategy to implementation; from thinking frameworks to frameworks for action. It begins by surveying current practice and examines the various, often strikingly different, ways in which people seek to effect cultural change in their organizations. Accounts are presented based both on the author's own first-hand experiences of working with private and public sector companies on cultural change programs, and on an extensive review of the available literature.

Marketing Strategy for Creative and Cultural Industries

Bonita M. Kolb
Marketing Strategy for Creative and Cultural Industries Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 370 pages
File Size : 46,9 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317429791

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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb Pdf

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Acting on Cultural Policy

Jane Woddis
Acting on Cultural Policy Book PDF

Author : Jane Woddis
Publisher : Springer Nature
Page : 238 pages
File Size : 53,6 Mb
Release : 2023-01-01
Category : Political Science
ISBN : 9783031111624

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Acting on Cultural Policy by Jane Woddis Pdf

This book investigates the role of arts practitioners in cultural policy-making, challenging the perception that arts practitioners have little or no involvement in policy and seeking to discover the extent and form of their engagement. Examining the subject through a case-study of playwriting policy in England since 1945, and paying particular attention to playwrights’ organisations and their history of self-directed activity, the book explores practitioners’ participation in cultural policy-making, encompassing both “invited” and “uninvited” interventions that also weave together policy activity and creative practice. It discusses why their involvement matters, and argues that arts practitioners and their organisations can be understood as participants in civil society whose policy activity contributes to the maintenance and enlargement of democratic practices and values.

The Manual of Strategic Planning for Cultural Organizations

Gail Dexter Lord,Kate Markert
The Manual of Strategic Planning for Cultural Organizations Book PDF

Author : Gail Dexter Lord,Kate Markert
Publisher : Rowman & Littlefield
Page : 196 pages
File Size : 43,6 Mb
Release : 2017-03-17
Category : Business & Economics
ISBN : 9781538101322

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The Manual of Strategic Planning for Cultural Organizations by Gail Dexter Lord,Kate Markert Pdf

The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.

Cultural Realism

Alastair Iain Johnston
Cultural Realism Book PDF

Author : Alastair Iain Johnston
Publisher : Princeton University Press
Page : 324 pages
File Size : 48,9 Mb
Release : 2020-05-05
Category : History
ISBN : 9780691213149

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Cultural Realism by Alastair Iain Johnston Pdf

Cultural Realism is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. In applying a Western theoretical debate to China, Iain Johnston advances rigorous procedures for testing for the existence and influence of "strategic culture." Johnston sets out to answer two empirical questions. Is there a substantively consistent and temporally persistent Chinese strategic culture? If so, to what extent has it influenced China's approaches to security? The focus of his study is the Ming dynasty's grand strategy against the Mongols (1368-1644). First Johnston examines ancient military texts as sources of Chinese strategic culture, using cognitive mapping, symbolic analysis and congruence tests to determine whether there is a consistent grand strategic preference ranking across texts that constitutes a single strategic culture. Then he applies similar techniques to determine the effect of the strategic culture on the strategic preferences of the Ming decision makers. Finally, he assesses the effect of these preferences on Ming policies towards the Mongol "threat." The findings of this book challenge dominant interpretations of traditional Chinese strategic thought. They suggest also that the roots of realpolitik are ideational and not predominantly structural. The results lead to the surprising conclusion that there may be, in fact, fewer cross-national differences in strategic culture than proponents of the "strategic culture" approach think.

The Routledge Handbook of Global Cultural Policy

Victoria Durrer,Toby Miller,Dave O'Brien
The Routledge Handbook of Global Cultural Policy Book PDF

Author : Victoria Durrer,Toby Miller,Dave O'Brien
Publisher : Routledge
Page : 627 pages
File Size : 51,8 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781317512882

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The Routledge Handbook of Global Cultural Policy by Victoria Durrer,Toby Miller,Dave O'Brien Pdf

Cultural policy intersects with political, economic, and socio-cultural dynamics at all levels of society, placing high and often contradictory expectations on the capabilities and capacities of the media, the fine, performing, and folk arts, and cultural heritage. These expectations are articulated, mobilised and contested at – and across – a global scale. As a result, the study of cultural policy has firmly established itself as a field that cuts across a range of academic disciplines, including sociology, cultural and media studies, economics, anthropology, area studies, languages, geography, and law. This Routledge Handbook of Global Cultural Policy sets out to broaden the field’s consideration to recognise the necessity for international and global perspectives. The book explores how cultural policy has become a global phenomenon. It brings together a diverse range of researchers whose work reveals how cultural policy expresses and realises common global concerns, dominant narratives, and geopolitical economic and social inequalities. The sections of the book address cultural policy’s relation to core academic disciplines and core questions, of regulations, rights, development, practice, and global issues. With a cross-section of country-by-country case studies, this comprehensive volume is a map for academics and students seeking to become more globally orientated cultural policy scholars.

The Olympic Games and Cultural Policy

Beatriz Garcia
The Olympic Games and Cultural Policy Book PDF

Author : Beatriz Garcia
Publisher : Routledge
Page : 310 pages
File Size : 42,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780415995634

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The Olympic Games and Cultural Policy by Beatriz Garcia Pdf

This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

Cultural Policy

Diane St-Pierre,Monica Gattinger
Cultural Policy Book PDF

Author : Diane St-Pierre,Monica Gattinger
Publisher : University of Ottawa Press
Page : 583 pages
File Size : 40,6 Mb
Release : 2021-03-30
Category : Social Science
ISBN : 9780776628974

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Cultural Policy by Diane St-Pierre,Monica Gattinger Pdf

How do Canadian provincial and territorial governments intervene in the cultural and artistic lives of their citizens? What changes and influences shaped the origin of these policies and their implementation? On what foundations were policies based, and on what foundations are they based today? How have governments defined the concepts of culture and of cultural policy over time? What are the objectives and outcomes of their policies, and what instruments do they use to pursue them? Answers to these questions are multiple and complex, partly as a result of the unique historical context of each province and territory, and partly because of the various objectives of successive governments, and the values and identities of their citizens. Cultural Policy: Origins, Evolution, and Implementation in Canada’s Provinces and Territories offers a comprehensive history of subnational cultural policies, including the institutionalization and instrumentalization of culture by provincial and territorial governments; government cultural objectives and outcomes; the role of departments, Crown corporations, other government organizations, and major public institutions in the cultural domain; and the development, dissemination, and impact of subnational cultural policy interventions. Published in English.

Cultural Policy and Industries of Identity

Devin Beauregard
Cultural Policy and Industries of Identity Book PDF

Author : Devin Beauregard
Publisher : Springer
Page : 223 pages
File Size : 50,7 Mb
Release : 2018-02-21
Category : Political Science
ISBN : 9783319736242

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Cultural Policy and Industries of Identity by Devin Beauregard Pdf

This book explores the cultural policies of sub-states with strong nationalist inclinations–in particular, Québec, Scotland, and Catalonia–and their trend, in recent years, towards promoting and supporting the cultural industries as a means of not just preserving their respective cultural identities, but of growing them. This represents a paradigm shift from the traditional discourse around cultural policy, which often posits that concepts of identity fall under the purview of heritage institutions and organizations, not that of industries. Drawing on the work of Boltanski and Thévenot—notably, their economies of worth framework—this book develops a typological analysis of cultural policy. Specifically, this book seeks to fill a gap in the cultural policy and cultural studies literature where identity and the cultural industries are concerned, expanding on the role of the cultural industries in the development of identity and the implications it has for cultural policy.

Cultural Policy

David Bell,Kate Oakley
Cultural Policy Book PDF

Author : David Bell,Kate Oakley
Publisher : Routledge
Page : 228 pages
File Size : 45,7 Mb
Release : 2014-08-21
Category : Social Science
ISBN : 9781136473951

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Cultural Policy by David Bell,Kate Oakley Pdf

David Bell and Kate Oakley survey the major debates emerging in cultural policy research, adopting an approach based on spatial scale to explore cultural policy in cities, nations and internationally. They contextualise these discussions with an exploration of what both ‘culture’ and ‘policy’ mean when they are joined together as cultural policy. Drawing on topical examples and contemporary research, as well as their own experience in both academia and in consultancy, Bell and Oakley urge readers to think critically about the project of cultural policy as it is currently being played out around the world. Cultural Policy is a comprehensive and readable book that provides a lively, up-to-date overview of key debates in cultural policy, making it ideal for students of media and cultural studies, creative and cultural industries, and arts management.

Journal of Cultural Management and Cultural Policy/Zeitschrift für Kulturmanagement und Kulturpolitik

Constance DeVereaux,Steffen Höhne,Martin Tröndle,Marjo Mäenpää
Journal of Cultural Management and Cultural Policy Zeitschrift f r Kulturmanagement und Kulturpolitik Book PDF

Author : Constance DeVereaux,Steffen Höhne,Martin Tröndle,Marjo Mäenpää
Publisher : transcript Verlag
Page : 211 pages
File Size : 42,9 Mb
Release : 2021-07-31
Category : Business & Economics
ISBN : 9783839453896

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Journal of Cultural Management and Cultural Policy/Zeitschrift für Kulturmanagement und Kulturpolitik by Constance DeVereaux,Steffen Höhne,Martin Tröndle,Marjo Mäenpää Pdf

The Journal of Cultural Management and Cultural Policy offers international perspectives on a wide range of issues in cultural management and cultural policy research and practice. This issue examines the effects digitization and digitalization have had on discourses, research designs, and processes of artistic production, distribution, and reception. Dealing with digital phenomena reconfigures social patterns of action, thinking, and organization in the arts and cultural sectors. These sectors are changing profoundly and rapidly, and with them their networks, audiences, the conditions of work and consumption. These issues are particularly acute during the ongoing COVID 19-pandemic with serious effects on the arts and cultural fields, showing the possibilities, but also the limits, of digitalization and digitization in the cultural sector. The authors discuss the challenges and opportunities digitalization and digitization imply for cultural management and cultural policy.