Customer Relationship Imprinting

Author : Michael Barnett
Publisher : Sound Wisdom
Page : 228 pages
File Size : 46,5 Mb
Release : 2022-04-19
Category : Business & Economics
ISBN : 9781640953666

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Customer Relationship Imprinting by Michael Barnett Pdf

Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you! While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture. With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover: The three sectors of impact that can elevate or devastate your business How to trade transactional flings for loyal customer relationships What Relational Velcro is and how to use it to maximize meaningful customer interactions Who Service Architects are and how to empower them to build a strong brand framework And much more! Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.

Author : Lise Aaboen,Antonella La Rocca,Frida Lind,Andrea Perna,Tommy Shih
Publisher : Springer
Page : 321 pages
File Size : 49,8 Mb
Release : 2016-11-17
Category : Business & Economics
ISBN : 9781137527196

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Starting Up in Business Networks by Lise Aaboen,Antonella La Rocca,Frida Lind,Andrea Perna,Tommy Shih Pdf

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Author : Merlin Stone,Neil Woodcock,Liz Machtynger
Publisher : Kogan Page Publishers
Page : 244 pages
File Size : 54,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0749427000

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Customer Relationship Marketing by Merlin Stone,Neil Woodcock,Liz Machtynger Pdf

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.

Author : Colin Beard
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 41,9 Mb
Release : 2010-07-03
Category : Business & Economics
ISBN : 9780749459345

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The Experiential Learning Toolkit by Colin Beard Pdf

The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning. Author Colin Beard has compiled more than thirty internationally tried and tested learning 'experiences', which cover corporate training, individual and organizational development and education. Each experiential activity includes the essential practical information required to deliver the exercise. As well as design tips and further reading there are clear titles for each activity that highlight the underpinning core theoretical concepts. The Experiential Learning Toolkit includes a wide range of training needs and topics including: effective customer service training and telephone skills; outdoor learning, including service learning; negotiating and assertiveness skills; strategic and higher level thinking; effective presentation skills; developing innovative and creative minds. Trainers will find this an invaluable resource, with fresh approaches that will engage and inspire learners. The Experiential Learning Toolkit is a companion text to the internationally best-selling Experiential Learning by Colin Beard and John Wilson (also published by Kogan Page).

Author : Francis Buttle
Publisher : Routledge
Page : 362 pages
File Size : 40,7 Mb
Release : 2004-02-18
Category : Business & Economics
ISBN : 9781136412578

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Customer Relationship Management by Francis Buttle Pdf

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.

Author : Anonim
Publisher : Academic Conferences and publishing limited
Page : 128 pages
File Size : 51,5 Mb
Release : 2019-09-19
Category : Education
ISBN : 9781912764358

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ECIE 2019 14th European Conference on Innovation and Entrepreneurship (2 vols) by Anonim Pdf

Author : Robert M. Miller
Publisher : Western Horseman Book
Page : 176 pages
File Size : 50,6 Mb
Release : 1991
Category : Foals
ISBN : WISC:89063225197

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Imprint Training of the Newborn Foal by Robert M. Miller Pdf

A swift, effective method for pernamently shaping a horse's lifetime behvior.

Author : Bernardo Bertoldi
Publisher : Springer Nature
Page : 166 pages
File Size : 44,7 Mb
Release : 2021-01-04
Category : Business & Economics
ISBN : 9783030637422

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Entrepreneurial Essence in Family Businesses by Bernardo Bertoldi Pdf

This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.

Author : Anonim
Publisher : Unknown
Page : 442 pages
File Size : 48,5 Mb
Release : 1970-06-15
Category : Vending machines
ISBN : UOM:35128003144324

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Vend by Anonim Pdf

Author : Heather Fulford
Publisher : Academic Conferences Limited
Page : 536 pages
File Size : 44,7 Mb
Release : 2011-09-15
Category : Education
ISBN : 9781908272157

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ECEI2011- 6th European Conference on Innovation and Entrepreneurship by Heather Fulford Pdf

Author : Paul Gamble
Publisher : Kogan Page Publishers
Page : 441 pages
File Size : 54,8 Mb
Release : 2006-05-03
Category : Business & Economics
ISBN : 9780749448745

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Up Close and Personal? by Paul Gamble Pdf

CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. Up Close & Personal? provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including *strategies, policies and plans; *measuring the impact; *segmentation; *the implementation programme; *customer loyalty and continuity; *transparent marketing, customer value and process management; *customer knowledge management; *technical systems and data management; *managing good and bad customers; and *establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, Up Close & Personal? brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.

Author : Paul R. Gamble
Publisher : Kogan Page Publishers
Page : 412 pages
File Size : 55,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0749438312

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Up Close and Personal? by Paul R. Gamble Pdf

This new edition, which includes a new free CD-ROM, features new and updated case studies and extra material on data management in the financial-services sector.

Author : Damon Brown,John Wayne Zimmerman
Publisher : Penguin
Page : 274 pages
File Size : 55,6 Mb
Release : 2012-03-06
Category : Business & Economics
ISBN : 9781101577158

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The Complete Idiot's Guide to Facebook Marketing by Damon Brown,John Wayne Zimmerman Pdf

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

Author : Gautam Mahajan
Publisher : CRC Press
Page : 208 pages
File Size : 43,7 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429629440

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Value Dominant Logic by Gautam Mahajan Pdf

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

Author : Wladyslaw Sluckin
Publisher : Routledge
Page : 182 pages
File Size : 49,8 Mb
Release : 2017-07-12
Category : Psychology
ISBN : 9781351513180

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Imprinting and Early Learning by Wladyslaw Sluckin Pdf

What is imprinting and what role does it play in the early development of the individual? What is its theoretical importance for understanding the mechanisms of instinct and learning? What is its significance in the development of the young of our own species? This book attempts to answer all these questions. In recent years imprinting has attracted much interest. This has been in no small measure the result of the admirable writings of Konrad Lorenz. The continued interest in this field of research has been bound up with the realization among students of behavior that imprinting and imprinting-like processes may be highly significant in the ontogenetic development of very many species, possibly including our own. The study of imprinting has become an area of collaboration between zoologists, who were the initiators of the research, and psychologists, who promptly took it up and extended it. Imprinting and Early Learning is a compendium of the data and experimental reports on the youthful study of imprinting and early learning-a progress report that traces the history of interest in the theory of imprinting and similar processes, considers imprinting side by side with related concepts and empirical studies, reviews the full range of experiments that illuminate the characteristic nature of imprinting, elucidates the relationship of imprinting to conditioning and early learning, and points out the implications of imprinting for work in educational, social and abnormal psychology.