Value Dominant Logic

Value Dominant Logic Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Value Dominant Logic book. This book definitely worth reading, it is an incredibly well-written.

Value Dominant Logic

Gautam Mahajan
Value Dominant Logic Book PDF

Author : Gautam Mahajan
Publisher : CRC Press
Page : 183 pages
File Size : 50,5 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429627804

Get Book

Value Dominant Logic by Gautam Mahajan Pdf

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

The SAGE Handbook of Service-Dominant Logic

Stephen L. Vargo,Robert F. Lusch
The SAGE Handbook of Service Dominant Logic Book PDF

Author : Stephen L. Vargo,Robert F. Lusch
Publisher : SAGE
Page : 1237 pages
File Size : 40,8 Mb
Release : 2018-10-08
Category : Business & Economics
ISBN : 9781526455505

Get Book

The SAGE Handbook of Service-Dominant Logic by Stephen L. Vargo,Robert F. Lusch Pdf

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

The Service-Dominant Logic of Marketing

Robert F. Lusch,Stephen L. Vargo
The Service Dominant Logic of Marketing Book PDF

Author : Robert F. Lusch,Stephen L. Vargo
Publisher : Routledge
Page : 676 pages
File Size : 47,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317454632

Get Book

The Service-Dominant Logic of Marketing by Robert F. Lusch,Stephen L. Vargo Pdf

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

An Introduction to Service-Dominant Logic

Robert F. Lusch,Stephen L. Vargo
An Introduction to Service Dominant Logic Book PDF

Author : Robert F. Lusch,Stephen L. Vargo
Publisher : Cambridge University Press
Page : 253 pages
File Size : 43,7 Mb
Release : 2014-01-30
Category : Business & Economics
ISBN : 9780521195676

Get Book

An Introduction to Service-Dominant Logic by Robert F. Lusch,Stephen L. Vargo Pdf

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.

Value Dominant Logic

Gautam Mahajan
Value Dominant Logic Book PDF

Author : Gautam Mahajan
Publisher : CRC Press
Page : 208 pages
File Size : 51,7 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429629440

Get Book

Value Dominant Logic by Gautam Mahajan Pdf

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

Advances in the Human Side of Service Engineering

Jim Spohrer,Christine Leitner
Advances in the Human Side of Service Engineering Book PDF

Author : Jim Spohrer,Christine Leitner
Publisher : Springer Nature
Page : 334 pages
File Size : 40,8 Mb
Release : 2020-07-09
Category : Technology & Engineering
ISBN : 9783030510572

Get Book

Advances in the Human Side of Service Engineering by Jim Spohrer,Christine Leitner Pdf

This book reports on cutting-edge research and best practices in developing innovative service systems. It covers issues concerning the suitability of a given system for human use, human services, and excellent human experiences. It explores a wide range of ways in which human factors in engineering, ergonomics, human–computer interaction (HCI), cognitive engineering, and many other disciplines can contribute to the design and management of service systems. It considers aspects related to cost effectiveness, ethics, and privacy, among others, and covers applications in many areas, from healthcare to education, transportation, and the economy. Based on the AHFE 2020 Virtual Conference on the Human Side of Service Engineering, held on July 16–20, 2020, the book provides readers with a comprehensive overview of current research and future challenges in the field of service engineering, together with practical insights into the development of innovative services for various kinds of organizations.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Rozenes, Shai,Cohen, Yuval
Handbook of Research on Strategic Alliances and Value Co Creation in the Service Industry Book PDF

Author : Rozenes, Shai,Cohen, Yuval
Publisher : IGI Global
Page : 507 pages
File Size : 44,9 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522520856

Get Book

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by Rozenes, Shai,Cohen, Yuval Pdf

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

The Routledge Handbook of Service Research Insights and Ideas

Eileen Bridges,Kendra Fowler
The Routledge Handbook of Service Research Insights and Ideas Book PDF

Author : Eileen Bridges,Kendra Fowler
Publisher : Routledge
Page : 587 pages
File Size : 45,6 Mb
Release : 2020-04-02
Category : Business & Economics
ISBN : 9781351245210

Get Book

The Routledge Handbook of Service Research Insights and Ideas by Eileen Bridges,Kendra Fowler Pdf

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

Toward a Better Understanding of the Role of Value in Markets and Marketing

Stephen L. Vargo,Robert F. Lusch
Toward a Better Understanding of the Role of Value in Markets and Marketing Book PDF

Author : Stephen L. Vargo,Robert F. Lusch
Publisher : Emerald Group Publishing
Page : 249 pages
File Size : 43,7 Mb
Release : 2012-06-08
Category : Business & Economics
ISBN : 9781780529127

Get Book

Toward a Better Understanding of the Role of Value in Markets and Marketing by Stephen L. Vargo,Robert F. Lusch Pdf

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

Review of Marketing Research

Naresh K. Malhotra
Review of Marketing Research Book PDF

Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 43,5 Mb
Release : 2008-11-01
Category : Business & Economics
ISBN : 9780857247278

Get Book

Review of Marketing Research by Naresh K. Malhotra Pdf

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

The Value Imperative

Gautam Mahajan
The Value Imperative Book PDF

Author : Gautam Mahajan
Publisher : Business Expert Press
Page : 174 pages
File Size : 46,8 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : 9781948976855

Get Book

The Value Imperative by Gautam Mahajan Pdf

The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader. The book describes value and its creation, a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of value, and how they impact you, business, society, technology, innovation and creativity, and education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. The author also describes the 6As required of successful executives.

On the Line

Anshuman Khare,Deborah Hurst
On the Line Book PDF

Author : Anshuman Khare,Deborah Hurst
Publisher : Springer
Page : 338 pages
File Size : 41,7 Mb
Release : 2017-09-13
Category : Computers
ISBN : 9783319627762

Get Book

On the Line by Anshuman Khare,Deborah Hurst Pdf

This book presents different perspectives of online business education - how it is designed, delivered and how it supports advances in management disciplines. The authors describe online platforms in their provision of timely, excellent and relevant business education. The book starts by examining the emergence of online business education. It offers insights for use to business educators in design and implementation of online learning. It presents and discusses technologies for class facilitation and collaboration including tools used to bring content and issues to life. Disruptive approaches and new directions in online business education are examined. The book is ideal for business educators, administrators, as well as business practitioners that have an interest in delivering high quality business education using online platforms and tools. On the Line: Business Education in the Digital Age is divided into three sections. Section 1 presents papers on “why” business education is viable and sustainable in today’s context. Treating education as a service, this section describes new techniques for creating a better online business education experience. It also looks at the role advanced data analytics can play in enhancing the quality of online business education. Section 2 delves into “how” online business education works. It presents conceptual models for teaching in specific disciplines, learning design that describes what business educators do and how programs work. This section also addresses performance assessments and quality assurance measures that help to demonstrate the efficacy of online pedagogy. Practical applied papers are used in this section to highlight the use of learning platforms, tools and their application specific to businesses that build knowledge and skills and make students ‘work ready’. Finally Section 3 of the book addresses the “so what?” or the outcomes and impacts of online business education. This section targets where business education needs to take learning next, for example to support sustainable business, ethical decision making and inclusive and collaborative leadership. Chapters deal with topics such as how distributed online environments may work better to support knowledge and soft skill building directly relevant for organizations today. Other learning outcomes showing the value of online business education are discussed. Academics, alumni and consultants from over fifteen institutions and organizations around the world contributed to this book.

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Colin Campbell,Junzhao (Jonathon) Ma
Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing Book PDF

Author : Colin Campbell,Junzhao (Jonathon) Ma
Publisher : Springer
Page : 922 pages
File Size : 50,7 Mb
Release : 2015-12-01
Category : Business & Economics
ISBN : 9783319241845

Get Book

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing by Colin Campbell,Junzhao (Jonathon) Ma Pdf

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Advances in The Human Side of Service Engineering

Tareq Z. Ahram,Waldemar Karwowski
Advances in The Human Side of Service Engineering Book PDF

Author : Tareq Z. Ahram,Waldemar Karwowski
Publisher : Springer
Page : 356 pages
File Size : 48,6 Mb
Release : 2016-07-26
Category : Technology & Engineering
ISBN : 9783319419473

Get Book

Advances in The Human Side of Service Engineering by Tareq Z. Ahram,Waldemar Karwowski Pdf

This book explores the different ways in which human-factors engineering influences organizations’ and enterprises’ well-being and competitiveness. It covers a wealth of interrelated topics such as service engineering, service science, human-computer interaction, service usability, attitude and opinion assessment, servicescape design and evaluation, and training for service delivery. Further topics include service systems modeling, anthropology in service science, and customer experience, as well as ethical issues and the impact of an aging society. Based on the AHFE 2016 International Conference on The Human Side of Service Engineering, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, the book provides readers with a comprehensive, general view of current research and challenges in the important field of service engineering. It also provides practical insights into the development of services for different kinds of organizations, including health care organizations, aviation providers, manpower allocation, hospitality and entertainment, as well as banking and financial institutions.

Creating Marketing Magic and Innovative Future Marketing Trends

Maximilian Stieler
Creating Marketing Magic and Innovative Future Marketing Trends Book PDF

Author : Maximilian Stieler
Publisher : Springer
Page : 1510 pages
File Size : 52,8 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9783319455969

Get Book

Creating Marketing Magic and Innovative Future Marketing Trends by Maximilian Stieler Pdf

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.