Customer Relationship Management Strategies In The Digital Era

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Customer Relationship Management Strategies in the Digital Era

Nas?r, Süphan
Customer Relationship Management Strategies in the Digital Era Book PDF

Author : Nas?r, Süphan
Publisher : IGI Global
Page : 322 pages
File Size : 52,7 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9781466682320

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Customer Relationship Management Strategies in the Digital Era by Nas?r, Süphan Pdf

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Customer Relationship Management: Strategic Approaches in Digital Era

Joao Heitor De Avila Santos
Customer Relationship Management Strategic Approaches in Digital Era Book PDF

Author : Joao Heitor De Avila Santos
Publisher : Society Publishing
Page : 0 pages
File Size : 55,6 Mb
Release : 2018-12
Category : Business & Economics
ISBN : 177361343X

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Customer Relationship Management: Strategic Approaches in Digital Era by Joao Heitor De Avila Santos Pdf

Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Digital CRM

Marco Bardicchia
Digital CRM Book PDF

Author : Marco Bardicchia
Publisher : Independently Published
Page : 0 pages
File Size : 45,8 Mb
Release : 2022-12-22
Category : Electronic
ISBN : 9798370812590

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Digital CRM by Marco Bardicchia Pdf

4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data and analyzing their behavior, businesses can tailor their marketing and sales efforts to better meet the needs of their customers. In Digital CRM: Strategies and Emerging Trends. Building Customer Relationship in the Digital Era, Marco Bardicchia explores how to effectively manage interactions with customers and potential customers from initial contact to post-purchase follow-up. This book is a valuable resource for anyone looking to improve their customer relationships and increase the chances of success for their business. Key topics: Marketing CRM, Digital Marketing, Customer Relationship Management, CRM, Digital Trends.

Augmented Customer Strategy

Gilles N'Goala,Virginie Pez-Perard,Isabelle Prim-Allaz
Augmented Customer Strategy Book PDF

Author : Gilles N'Goala,Virginie Pez-Perard,Isabelle Prim-Allaz
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 45,7 Mb
Release : 2019-07-30
Category : Business & Economics
ISBN : 9781786303721

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Augmented Customer Strategy by Gilles N'Goala,Virginie Pez-Perard,Isabelle Prim-Allaz Pdf

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Customer Relationship Management

V. Kumar,Werner Reinartz
Customer Relationship Management Book PDF

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 40,8 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9783662553817

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Ammari, Nedra Bahri
Social Customer Relationship Management Social CRM in the Era of Web 4 0 Book PDF

Author : Ammari, Nedra Bahri
Publisher : IGI Global
Page : 317 pages
File Size : 52,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799895558

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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by Ammari, Nedra Bahri Pdf

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management

Kiran Sood,Balamurugan Balusamy,Simon Grima
Digital Transformation Strategic Resilience Cyber Security and Risk Management Book PDF

Author : Kiran Sood,Balamurugan Balusamy,Simon Grima
Publisher : Emerald Group Publishing
Page : 195 pages
File Size : 51,7 Mb
Release : 2023-09-28
Category : Business & Economics
ISBN : 9781837970100

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Digital Transformation, Strategic Resilience, Cyber Security and Risk Management by Kiran Sood,Balamurugan Balusamy,Simon Grima Pdf

Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance.

Loyalty.com

Frederick Newell
Loyalty com Book PDF

Author : Frederick Newell
Publisher : McGraw-Hill Companies
Page : 358 pages
File Size : 43,9 Mb
Release : 2002
Category : Customer relations
ISBN : 007138782X

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Loyalty.com by Frederick Newell Pdf

Packed with case studies and real-world examples, "loyalty.com" reveals what the latest technology shifts mean to marketers in every field and outlines the fundamentals needed to build customer loyalty that will last.

Managing Customer Experience and Relationships

Don Peppers,Martha Rogers
Managing Customer Experience and Relationships Book PDF

Author : Don Peppers,Martha Rogers
Publisher : John Wiley & Sons
Page : 517 pages
File Size : 45,7 Mb
Release : 2022-04-26
Category : Business & Economics
ISBN : 9781119815334

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Managing Customer Experience and Relationships by Don Peppers,Martha Rogers Pdf

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Strategic Customer Relationship Management in the Age of Social Media

Khanlari, Amir
Strategic Customer Relationship Management in the Age of Social Media Book PDF

Author : Khanlari, Amir
Publisher : IGI Global
Page : 333 pages
File Size : 45,7 Mb
Release : 2015-07-16
Category : Business & Economics
ISBN : 9781466685871

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Strategic Customer Relationship Management in the Age of Social Media by Khanlari, Amir Pdf

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Navigating the New Normal of Business With Enhanced Human Resource Management Strategies

Aquino Jr., Perfecto Gatbonton,Jalagat Jr., Revenio Cabanilla
Navigating the New Normal of Business With Enhanced Human Resource Management Strategies Book PDF

Author : Aquino Jr., Perfecto Gatbonton,Jalagat Jr., Revenio Cabanilla
Publisher : IGI Global
Page : 313 pages
File Size : 51,5 Mb
Release : 2022-02-11
Category : Business & Economics
ISBN : 9781799884538

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Navigating the New Normal of Business With Enhanced Human Resource Management Strategies by Aquino Jr., Perfecto Gatbonton,Jalagat Jr., Revenio Cabanilla Pdf

Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industries, are still functioning, and their need to resume operations is dire. Managing the workforce and performing other functions of human resource management, such as recruitment and hiring, is a continuous process, and today’s organizations must be adaptive and careful in employing the practices of human resource management for any unforeseen events that trigger uncertainty and threats to the company’s workforce performance and hinder organizational effectiveness. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies shares effective strategies in human resource management from organizations worldwide to shed light and ideas on how existing organizations have managed to continue their operations in a post-COVID-19 world, as well as how they have enhanced their strategies and prospects for the future. Covering a range of topics such as employee rights, labor markets, and talent management, it is an ideal resource for instructors, administrators, managers, industry professionals, academicians, practitioners, researchers, and students.

Leadership and Workplace Culture in the Digital Era

Al-A'ali, Ebtihaj,Masmoudi, Meryem
Leadership and Workplace Culture in the Digital Era Book PDF

Author : Al-A'ali, Ebtihaj,Masmoudi, Meryem
Publisher : IGI Global
Page : 302 pages
File Size : 47,9 Mb
Release : 2022-10-28
Category : Business & Economics
ISBN : 9781668458662

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Leadership and Workplace Culture in the Digital Era by Al-A'ali, Ebtihaj,Masmoudi, Meryem Pdf

Digital technologies are transforming the world, especially within the business realm. There is a need to comprehend the changes related to digital transformation for both the present and future. Such comprehension enables businesses to achieve success and sustainability. It is of the utmost importance that business leaders are both aware of this digital transformation, and that they shape their leadership strategies and approaches accordingly. Leadership and Workplace Culture in the Digital Era explores leadership changes in light of the advancements in the digital era. It further discusses the role of leadership in relation to business strategies and investigates future leadership styles and their implementation. Covering topics such as technological stress, employee commitment, and leadership development, this premier reference source is an essential resource for business executives and managers, human resource managers, IT managers, government officials, students and faculty of higher education, librarians, researchers, and academicians.

Customer Relationship Management

Francis Buttle
Customer Relationship Management Book PDF

Author : Francis Buttle
Publisher : Routledge
Page : 495 pages
File Size : 54,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856175227

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Customer Relationship Management by Francis Buttle Pdf

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

CUSTOMER RELATIONSHIP MANAGEMENT

KAUSHIK MUKERJEE
CUSTOMER RELATIONSHIP MANAGEMENT Book PDF

Author : KAUSHIK MUKERJEE
Publisher : PHI Learning Pvt. Ltd.
Page : 189 pages
File Size : 46,9 Mb
Release : 2007-07-25
Category : Business & Economics
ISBN : 9788120332850

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CUSTOMER RELATIONSHIP MANAGEMENT by KAUSHIK MUKERJEE Pdf

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

Financial Ecosystem and Strategy in the Digital Era

Umit Hacioglu,Tamer Aksoy
Financial Ecosystem and Strategy in the Digital Era Book PDF

Author : Umit Hacioglu,Tamer Aksoy
Publisher : Springer Nature
Page : 450 pages
File Size : 43,7 Mb
Release : 2021-06-14
Category : Business & Economics
ISBN : 9783030726249

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Financial Ecosystem and Strategy in the Digital Era by Umit Hacioglu,Tamer Aksoy Pdf

This book analyses and discusses current issues and trends in finance with a special focus on technological developments and innovations. The book presents an overview of the classical and traditional approaches of financial management in companies and discusses its key strategic role in corporate performance. Furthermore, the volume illustrates how the emerging technological innovations will shape the theory and practice of financial management, focusing especially on the decentralized financial ecosystems that blockchain and its related technologies allow.