Deciphering The Latino Consumer

Author : Lori Madden
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 49,6 Mb
Release : 2010
Category : Business etiquette
ISBN : 1451566026

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Deciphering the Latino Consumer by Lori Madden Pdf

At a time when Hispanics comprise the fastest growing demographic in the United States and when globalization forces U.S. businesses to look over our southern borders to partner with Latin American businesses, this practical guide to improving working relationships between Anglos and Latinos is critical and timely. Inside the reader will learn how cultural differences influence behaviors and how to take concrete steps to enhance business opportunities with Latin Americans within the U.S. and abroad. It's the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, at their shops and at their jobs. For business executives and entrepreneurs looking to expand into Latin America, it is a must-read before traveling so to avoid serious mistakes that may jeopardize potential partnerships. It is filled with useful tips and executable action points and it is sure to stimulate the reader to create his or her own ideas.

Author : Felipe Korzenny,Betty Ann Korzenny
Publisher : Routledge
Page : 353 pages
File Size : 52,8 Mb
Release : 2011-07-15
Category : Business & Economics
ISBN : 9781136398636

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Hispanic Marketing by Felipe Korzenny,Betty Ann Korzenny Pdf

Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.

Author : M. Isabel Valdés
Publisher : Paramount Market Publishing
Page : 214 pages
File Size : 52,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 0978660269

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Hispanic Customers for Life by M. Isabel Valdés Pdf

Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.

Author : Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Publisher : Routledge
Page : 521 pages
File Size : 42,8 Mb
Release : 2017-06-14
Category : Business & Economics
ISBN : 9781317422297

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Hispanic Marketing by Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny Pdf

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

Author : Chiqui Cartagena
Publisher : Hybrid Global Publishing
Page : 0 pages
File Size : 40,6 Mb
Release : 2013
Category : Consumer behavior
ISBN : 1937504514

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Latino Boom II by Chiqui Cartagena Pdf

Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States." Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014.

Author : FELIPE. CHAPA KORZENNY (SINDY. KORZENNY, BETTY ANN.),Sindy Chapa,Betty Ann Korzenny
Publisher : Routledge
Page : 0 pages
File Size : 54,9 Mb
Release : 2024-09-30
Category : Business & Economics
ISBN : 1032137746

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Hispanic Marketing by FELIPE. CHAPA KORZENNY (SINDY. KORZENNY, BETTY ANN.),Sindy Chapa,Betty Ann Korzenny Pdf

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

Author : Felipe Korzenny,Betty Ann Korzenny
Publisher : Butterworth-Heinemann
Page : 386 pages
File Size : 40,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 1856177947

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Hispanic Marketing by Felipe Korzenny,Betty Ann Korzenny Pdf

"Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes ... This edition reflects and responds to the many changes to the Latino market since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers."--Back cover.

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 362 pages
File Size : 49,9 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164224

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Author : J. Sinclair,Anna Cristina Pertierra
Publisher : Palgrave Macmillan
Page : 235 pages
File Size : 40,5 Mb
Release : 2012-12-05
Category : Social Science
ISBN : 0230340733

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Consumer Culture in Latin America by J. Sinclair,Anna Cristina Pertierra Pdf

How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.

Author : Elena del Valle
Publisher : Unknown
Page : 468 pages
File Size : 55,6 Mb
Release : 2005
Category : Business & Economics
ISBN : UOM:39015064911210

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Hispanic Marketing & Public Relations by Elena del Valle Pdf

Author : Ted Lardner,Todd Lundberg
Publisher : Addison-Wesley Longman
Page : 664 pages
File Size : 45,9 Mb
Release : 2001
Category : Business & Economics
ISBN : IND:30000085728198

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Exchanges by Ted Lardner,Todd Lundberg Pdf

With general discussions from focused case studies, and academic and popular sources, Exchanges engages students and teachers in an analysis of consumer culture. Through readings that explore the intersection between consumerism and key themes-such as group and personal identity, education, entertainment, and place-the book documents the social space we inhabit. Pre-writing exercises, group work, and writing assignments involving Internet research explore consumer culture and illustrate how human beings are consumers, biologically and socially. For anyone interested in consumer culture.

Author : Saskia Sassen
Publisher : Routledge
Page : 379 pages
File Size : 49,9 Mb
Release : 2013-10-31
Category : Political Science
ISBN : 9781135908348

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Deciphering the Global by Saskia Sassen Pdf

Saskia Sassen is Ralph Lewis Professor of Sociology at the University of Chicago and Professor of Sociology at the London School of Economics.

Author : Vinny Caraballo,Greg McLaughlin
Publisher : Business Expert Press
Page : 139 pages
File Size : 55,6 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781606498019

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Leading Latino Talent to Champion Innovation by Vinny Caraballo,Greg McLaughlin Pdf

One of the most influential factors of the 21st century is the Latino community—how the culture views, defines, and helps lead innovation in the United States. But achieving sustainable innovation success is a concept many corporations struggle to attain, often the result of too much effort directed at processes rather than focusing on the source of innovation—its human capital. This book helps you realize that innovation emanates from human beings and people view innovation differently based on their cultural upbringing. Since the 1980s the United States Latino population has been on a steady growth path that has established this group as the largest “minority” in the country, making this community a significant portion of the U.S. workforce for decades to come. The authors help you learn how to prepare, recruit, and position knowledge workers with this cultural background to contribute innovation successes to their firms.

Author : Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins
Publisher : Springer Science & Business Media
Page : 558 pages
File Size : 53,8 Mb
Release : 2013-02-12
Category : Medical
ISBN : 9781461455110

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Advances in Communication Research to Reduce Childhood Obesity by Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins Pdf

Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.

Author : David E. O'Connor
Publisher : Bloomsbury Publishing USA
Page : 370 pages
File Size : 48,9 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781440804113

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Deciphering Economics by David E. O'Connor Pdf

This compact yet comprehensive guide provides a wealth of information that is timely, easy to understand, and relevant to the academic and civic lives of students, teachers, researchers, and the general public. Economics surround us, impacting the decisions people make as consumers, producers, workers, savers, investors, taxpayers, and voters. This guide offers a thorough and understandable overview of basic economic concepts and principles, providing building blocks for understanding the systems of economics in today's complex world. It then explores contemporary, economics-related topics, issues, and challenges that exist within local communities, the U.S. economy, and the global economy. Using language that is clear, precise, and accessible to high school and community college students as well as to general readers, the book covers microeconomic topics, macroeconomic topics, and international economics. It connects theory and practice as it examines how economic decisions are made and looks at the roles of the private and public sectors in achieving growth, stability, and employment. In addition, the author explores overarching trends in the global economy and the prospects for economic development in emerging nations and offers specific ways to locate other quality print and online resources on economics.