Advances In Communication Research To Reduce Childhood Obesity

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Advances in Communication Research to Reduce Childhood Obesity

Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins
Advances in Communication Research to Reduce Childhood Obesity Book PDF

Author : Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins
Publisher : Springer Science & Business Media
Page : 558 pages
File Size : 54,6 Mb
Release : 2013-02-12
Category : Medical
ISBN : 9781461455110

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Advances in Communication Research to Reduce Childhood Obesity by Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins Pdf

Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.

Ethical Issues in Communication Professions

Minette Drumwright
Ethical Issues in Communication Professions Book PDF

Author : Minette Drumwright
Publisher : Routledge
Page : 296 pages
File Size : 54,6 Mb
Release : 2013-08-15
Category : Language Arts & Disciplines
ISBN : 9781135139438

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Ethical Issues in Communication Professions by Minette Drumwright Pdf

Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.

Progress in Preventing Childhood Obesity

National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with the Healthcare Georgia Foundation
Progress in Preventing Childhood Obesity Book PDF

Author : National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with the Healthcare Georgia Foundation
Publisher : National Academies Press
Page : 36 pages
File Size : 41,9 Mb
Release : 2006-02-28
Category : Medical
ISBN : 9780309181143

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Progress in Preventing Childhood Obesity by National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with the Healthcare Georgia Foundation Pdf

The nation faces a growing epidemic of childhood obesity that threatens the immediate health of our children and their prospects of growing up healthy into adulthood. During the past 30 years, obesity in the United States has more than doubled among young children aged 2-5 years and adolescents aged 12-19 years, and it has more than tripled among youth aged 6-11 years. Currently, more than 9 million children 6 years of age and older are considered to be obese. The sequelae of obesity among children and youth are also rapidly increasing, including an increased risk of type 2 diabetes, hypertension, metabolic syndrome, asthma, and social and psychological consequences including low self-esteem and depression. To develop a prevention-focused action plan to reduce the number of obese children and youth in the United States, the Institute of Medicine organized three regional symposia, and held its second regional symposium in Atlanta, Georgia on October 6-7, 2005. Progress in Preventing Childhood Obesity: Focus on Communities highlights the recurring themes that emerged from the symposium for accelerating change and moving forward with obesity prevention efforts: empower communities and neighborhoods, change the environment, forge strategic partnerships, garner and mobilize political support, educate stakeholders, identify leaders and build on cultural assets, collect and disseminate local data, evaluate programs and interventions, and translate successful interventions to other communities. Approximately 90 individuals active in childhood obesity prevention efforts in the southeastern region of the United States who represented a range of stake holder perspectives and innovative practices in local communities including students, community leaders, physicians, health educators, clergy, teachers, and state and federal government officials were invited to participate in the symposium. The contents of this summary reflect specific examples presented and discussed during the symposium, and unless otherwise noted, the general perspectives of the participants. This summary, along with two other symposia summaries, and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

Social and Environmental Issues in Advertising

Sukki Yoon,Sangdo Oh
Social and Environmental Issues in Advertising Book PDF

Author : Sukki Yoon,Sangdo Oh
Publisher : Routledge
Page : 170 pages
File Size : 49,9 Mb
Release : 2018-10-11
Category : Business & Economics
ISBN : 9781315392523

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Social and Environmental Issues in Advertising by Sukki Yoon,Sangdo Oh Pdf

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

Progress in Preventing Childhood Obesity

National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with The California Endowment
Progress in Preventing Childhood Obesity Book PDF

Author : National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with The California Endowment
Publisher : National Academies Press
Page : 44 pages
File Size : 52,8 Mb
Release : 2006-05-04
Category : Medical
ISBN : 9780309101905

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Progress in Preventing Childhood Obesity by National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with The California Endowment Pdf

In 2002, Congress charged the Institute of Medicine (IOM) with developing a prevention-focused action plan to reduce the number of obese children and youth in the United States. In 2005, with support from The Robert Wood Johnson Foundation (RWJF), the IOM is building on its previous work by conducting a study to assess progress toward the obesity prevention recommendations in the original report. The IOM organized three regional meetings in the midwest, southeastern, and western United States to galvanize obesity prevention efforts of local, state, and national decision-makers, community and school leaders, grassroots organizations, and industry representatives including the food, beverage, restaurant, leisure, recreation, and entertainment industries. These three meetings will involve disseminating the findings and recommendations of the original IOM report and catalyzing dialogues that highlight best practices and identify assets and barriers to moving forward with obesity prevention efforts in each selected region. In collaboration with The California Endowment, the committee held its third regional symposium on December 1, 2005 in Irvine, California. The symposium included three plenary panels that focused on food and physical activity products, portfolio shifts, and packaging innovations; retailing healthy lifestyles with regard to food and physical activity; and the business response to childhood obesity. Participants also engaged in two break-out sessions. The first session focused on marketing communication strategies that promote both healthful products and physical activity opportunities. The second session focused on public and private education campaigns and industry self-regulation of advertising to children. A program agenda is at the end of this summary. The symposium provided a useful forum for stakeholders to explore viable strategies and exchange information about promising practices for addressing barriers to obesity prevention initiatives, and to identify how public health interests can coincide with the business interests of companies to have a positive impact on reversing the childhood obesity trend. This summary highlights the recurring themes for accelerating change and how industry collectively can move forward with obesity prevention efforts that emerged from the symposium. The themes include reverse the obesity trend; market health and nutrition; make a business commitment to health; change the food and physical activity environment; forge strategic partnerships; garner political support to ally public health and industry; educate stakeholders; collect, disseminate, and share local data; and evaluate programs and interventions. This summary, along with those of two other symposia summaries and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

Handbook on Ethics and Marketing

Alexander Nill
Handbook on Ethics and Marketing Book PDF

Author : Alexander Nill
Publisher : Edward Elgar Publishing
Page : 456 pages
File Size : 48,7 Mb
Release : 2015-06-29
Category : Business & Economics
ISBN : 9781781003435

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Handbook on Ethics and Marketing by Alexander Nill Pdf

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Making a Difference Through Marketing

Carolin Plewa,Jodie Conduit
Making a Difference Through Marketing Book PDF

Author : Carolin Plewa,Jodie Conduit
Publisher : Springer
Page : 282 pages
File Size : 48,5 Mb
Release : 2016-05-04
Category : Business & Economics
ISBN : 9789811004643

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Making a Difference Through Marketing by Carolin Plewa,Jodie Conduit Pdf

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Progress in Preventing Childhood Obesity

National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with The California Endowment
Progress in Preventing Childhood Obesity Book PDF

Author : National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with The California Endowment
Publisher : National Academies Press
Page : 44 pages
File Size : 51,8 Mb
Release : 2006-04-04
Category : Medical
ISBN : 9780309181136

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Progress in Preventing Childhood Obesity by National Academies,Institute of Medicine,Food and Nutrition Board,Committee on Progress in Preventing Childhood Obesity,In collaboration with The California Endowment Pdf

In 2002, Congress charged the Institute of Medicine (IOM) with developing a prevention-focused action plan to reduce the number of obese children and youth in the United States. In 2005, with support from The Robert Wood Johnson Foundation (RWJF), the IOM is building on its previous work by conducting a study to assess progress toward the obesity prevention recommendations in the original report. The IOM organized three regional meetings in the midwest, southeastern, and western United States to galvanize obesity prevention efforts of local, state, and national decision-makers, community and school leaders, grassroots organizations, and industry representatives including the food, beverage, restaurant, leisure, recreation, and entertainment industries. These three meetings will involve disseminating the findings and recommendations of the original IOM report and catalyzing dialogues that highlight best practices and identify assets and barriers to moving forward with obesity prevention efforts in each selected region. In collaboration with The California Endowment, the committee held its third regional symposium on December 1, 2005 in Irvine, California. The symposium included three plenary panels that focused on food and physical activity products, portfolio shifts, and packaging innovations; retailing healthy lifestyles with regard to food and physical activity; and the business response to childhood obesity. Participants also engaged in two break-out sessions. The first session focused on marketing communication strategies that promote both healthful products and physical activity opportunities. The second session focused on public and private education campaigns and industry self-regulation of advertising to children. A program agenda is at the end of this summary. The symposium provided a useful forum for stakeholders to explore viable strategies and exchange information about promising practices for addressing barriers to obesity prevention initiatives, and to identify how public health interests can coincide with the business interests of companies to have a positive impact on reversing the childhood obesity trend. This summary highlights the recurring themes for accelerating change and how industry collectively can move forward with obesity prevention efforts that emerged from the symposium. The themes include reverse the obesity trend; market health and nutrition; make a business commitment to health; change the food and physical activity environment; forge strategic partnerships; garner political support to ally public health and industry; educate stakeholders; collect, disseminate, and share local data; and evaluate programs and interventions. This summary, along with those of two other symposia summaries and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

Marketing and the Common Good

Patrick E. Murphy,John F. Sherry Jr.
Marketing and the Common Good Book PDF

Author : Patrick E. Murphy,John F. Sherry Jr.
Publisher : Routledge
Page : 367 pages
File Size : 49,5 Mb
Release : 2013-07-24
Category : Business & Economics
ISBN : 9781134091140

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Marketing and the Common Good by Patrick E. Murphy,John F. Sherry Jr. Pdf

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Promoting Health Equity Among Racially and Ethnically Diverse Adolescents

Lisa Barkley,Maria Veronica Svetaz,Veenod L. Chulani
Promoting Health Equity Among Racially and Ethnically Diverse Adolescents Book PDF

Author : Lisa Barkley,Maria Veronica Svetaz,Veenod L. Chulani
Publisher : Springer
Page : 241 pages
File Size : 55,7 Mb
Release : 2018-11-09
Category : Medical
ISBN : 9783319972053

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Promoting Health Equity Among Racially and Ethnically Diverse Adolescents by Lisa Barkley,Maria Veronica Svetaz,Veenod L. Chulani Pdf

Racial and ethnic minority youth have less access to health care and experience health disparities that are linked to social determinants that impact their health and well-being. This book is a practical reference for clinicians caring for racially and ethnically diverse adolescents seeking to effectively identify and address the social structures and factors that influence their health and well-being to promote health equity. It provides an overview of key health equity, population health and cultural competency principles and highlights clinical, teaching, and research skills critical to promoting health equity. Clinically oriented chapters provide guidance on strength-based approaches and strategies that clinicians can integrate in their encounters with diverse youth and feature clinical vignettes, clinical pearls and reflection questions to promote the application of concepts to practice. Promoting Health Equity Among Racially and Ethnically Diverse Adolescents is a valuable resource for clinicians across all areas of medicine.

Evaluating Obesity Prevention Efforts

Institute of Medicine,Food and Nutrition Board,Committee on Evaluating Progress of Obesity Prevention Effort
Evaluating Obesity Prevention Efforts Book PDF

Author : Institute of Medicine,Food and Nutrition Board,Committee on Evaluating Progress of Obesity Prevention Effort
Publisher : National Academies Press
Page : 463 pages
File Size : 48,6 Mb
Release : 2014-01-11
Category : Medical
ISBN : 9780309285278

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Evaluating Obesity Prevention Efforts by Institute of Medicine,Food and Nutrition Board,Committee on Evaluating Progress of Obesity Prevention Effort Pdf

Obesity poses one of the greatest public health challenges of the 21st century, creating serious health, economic, and social consequences for individuals and society. Despite acceleration in efforts to characterize, comprehend, and act on this problem, including implementation of preventive interventions, further understanding is needed on the progress and effectiveness of these interventions. Evaluating Obesity Prevention Efforts develops a concise and actionable plan for measuring the nation's progress in obesity prevention efforts-specifically, the success of policy and environmental strategies recommended in the 2012 IOM report Accelerating Progress in Obesity Prevention: Solving the Weight of the Nation. This book offers a framework that will provide guidance for systematic and routine planning, implementation, and evaluation of the advancement of obesity prevention efforts. This framework is for specific use with the goals and strategies from the 2012 report and can be used to assess the progress made in every community and throughout the country, with the ultimate goal of reducing the obesity epidemic. It offers potentially valuable guidance in improving the quality and effect of the actions being implemented. The recommendations of Evaluating Obesity Prevention Efforts focus on efforts to increase the likelihood that actions taken to prevent obesity will be evaluated, that their progress in accelerating the prevention of obesity will be monitored, and that the most promising practices will be widely disseminated.

The Psychology of Food Marketing and Overeating

Frans Folkvord
The Psychology of Food Marketing and Overeating Book PDF

Author : Frans Folkvord
Publisher : Routledge
Page : 130 pages
File Size : 52,8 Mb
Release : 2019-07-31
Category : Psychology
ISBN : 9781000517668

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The Psychology of Food Marketing and Overeating by Frans Folkvord Pdf

Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.

The Handbook of Persuasion and Social Marketing

David W. Stewart
The Handbook of Persuasion and Social Marketing Book PDF

Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
Page : 1028 pages
File Size : 55,7 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781440804052

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The Handbook of Persuasion and Social Marketing by David W. Stewart Pdf

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

Handbook of Research on Marketing and Corporate Social Responsibility

Ronald Paul Hill,Ryan Langan
Handbook of Research on Marketing and Corporate Social Responsibility Book PDF

Author : Ronald Paul Hill,Ryan Langan
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 48,7 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781783476091

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Handbook of Research on Marketing and Corporate Social Responsibility by Ronald Paul Hill,Ryan Langan Pdf

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Soda Politics

Marion Nestle
Soda Politics Book PDF

Author : Marion Nestle
Publisher : Oxford University Press
Page : 352 pages
File Size : 46,5 Mb
Release : 2015-09-07
Category : Medical
ISBN : 9780190263447

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Soda Politics by Marion Nestle Pdf

Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.