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Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights movement which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers. Unwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned business. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Desegregating the Dollar takes us through the "blaxploitation" film industry, the vast market for black personal care products, and the insidious exploitation of black urban misery by liquor and cigarette advertisers. Robert E. Weems, Jr., has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
African Americans in the U.S. Economy by Cecilia Conrad Pdf
The forty-three chapters in African Americans in the U.S. Economy focus on various aspects of the economic status of African Americans, past and present. Taken together, these essays present two related themes: first, when it comes to economics, race matters; second, racial economic discrimination and inequality persist despite the optimistic predictions of standard economic analysis that racial discrimination cannot thrive in a free-market economy. Visit our website for sample chapters!
Madison Avenue and the Color Line by Jason Chambers Pdf
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
From Submarines to Suburbs by Cynthia Lee Henthorn Pdf
Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Rock and Roll, Desegregation Movements, and Racism in the Post-Civil Rights Era by Beth Fowler Pdf
The rock and roll music that dominated airwaves across the country during the 1950s and early 1960s is often described as a triumph for integration. Black and white musicians alike, including Chuck Berry, Little Richard, Elvis Presley, and Jerry Lee Lewis, scored hit records with young audiences from different racial groups, blending sonic traditions from R&B, country, and pop. This so-called "desegregation of the charts" seemed particularly resonant since major civil rights groups were waging major battles for desegregation in public places at the same time. And yet the centering of integration, as well as the supposition that democratic rights largely based in consumerism should be available to everyone regardless of race, has resulted in very distinct responses to both music and movement among Black and white listeners who grew up during this period. Rock and Roll, Desegregation Movements, and Racism in the Post-Civil Rights Era: An "Integrated Effort" traces these distinctions using archival research, musical performances, and original oral histories to determine the uncertain legacies of the civil rights movement and early rock and roll music in a supposedly post-civil rights era.
Author : Kenneth L. Kusmer,Joe W. Trotter Publisher : University of Chicago Press Page : 552 pages File Size : 55,9 Mb Release : 2009-08-01 Category : Social Science ISBN : 9780226465128
African American Urban History since World War II by Kenneth L. Kusmer,Joe W. Trotter Pdf
Historians have devoted surprisingly little attention to African American urban history ofthe postwar period, especially compared with earlier decades. Correcting this imbalance, African American Urban History since World War II features an exciting mix of seasoned scholars and fresh new voices whose combined efforts provide the first comprehensive assessment of this important subject. The first of this volume’s five groundbreaking sections focuses on black migration and Latino immigration, examining tensions and alliances that emerged between African Americans and other groups. Exploring the challenges of residential segregation and deindustrialization, later sections tackle such topics as the real estate industry’s discriminatory practices, the movement of middle-class blacks to the suburbs, and the influence of black urban activists on national employment and social welfare policies. Another group of contributors examines these themes through the lens of gender, chronicling deindustrialization’s disproportionate impact on women and women’s leading roles in movements for social change. Concluding with a set of essays on black culture and consumption, this volume fully realizes its goal of linking local transformations with the national and global processes that affect urban class and race relations.
Modernism and the Marketplace by Alissa G. Karl Pdf
Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.
Department Stores and the Black Freedom Movement by Traci Parker Pdf
In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.
A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
The Business of Black Power by Laura Warren Hill,Julia Rabig Pdf
Explores business development in the Black power era and the centrality of economic goals to the larger black freedom movement. The Business of Black Power emphasizes the centrality of economic goals to the larger black freedom movement and explores the myriad forms of business development in the Black power era. This volume charts a new course forBlack power studies and business history, exploring both the business ventures that Black power fostered and the impact of Black power on the nation's business world. Black activists pressed business leaders, corporations, and various levels of government into supporting a range of economic development ventures, from Black entrepreneurship, to grassroots experiments in economic self-determination, to indigenous attempts to rebuild inner-city markets in thewake of disinvestment. They pioneered new economic and development strategies, often in concert with corporate executives and public officials. Yet these same actors also engaged in fierce debates over the role of business in strengthening the movement, and some African Americans outright rejected capitalism or collaboration with business. The ten scholars in this collection bring fresh analysis to this complex intersection of African American and business history to reveal how Black power advocates, or those purporting a Black power agenda, engaged business to advance their economic, political, and social goals. They show the business of Black power taking place in thestreets, boardrooms, journals and periodicals, corporations, courts, and housing projects of America. In short, few were left untouched by the influence of this movement. Laura Warren Hill is assistant professor of history at Bloomfield College. Julia Rabig is a lecturer at Dartmouth College.
Throughout the twentieth century, beauty shops have been places where women could enjoy the company of other women, exchange information, and share secrets. The female equivalent of barbershops, they have been institutions vital to community formation and social change. But while the beauty shop created community, it also reflected the racial segregation that has so profoundly shaped American society. Links between style, race, and identity were so intertwined that for much of the beauty shop's history, black and white hairdressing industries were largely separate entities with separate concerns. While African American hair-care workers embraced the chance to be independent from white control, negotiated the meanings of hair straightening, and joined in larger political struggles that challenged Jim Crow, white female hairdressers were embroiled in struggles over self-definition and opposition to their industry's emphasis on male achievement. Yet despite their differences, black and white hairdressers shared common stakes as battles were waged over issues of work, skill, and professionalism unique to women's service work. Permanent Waves traces the development of the American beauty shop, from its largely separate racial origins, through white recognition of the "ethnic market," to the present day.
Injury offers the first sustained anthropological analysis and critique of American injury law. The book approaches injury law as a symptom of a larger American injury culture, rather than as a tool of social justice or as a form of regulation. In doing so, it offers a new understanding of the problematic role that law plays in constructing Americans' relations with the objects they consume. Through lively historical analyses of consumer products and workplace objects ranging from cigarettes to cheeseburgers and computer keyboards to airbags, Lochlann Jain lucidly illustrates the real limits of the product safety laws that seek to redress consumer and worker injury. The book draws from a wide range of materials to demonstrate that American law sets out injury as an exceptional state, one that can be redressed through imperfect systems of monetary compensation. Injury demonstrates how laws are unable to accommodate the ways in which physical differences among citizens are imposed by the physical objects of culture that distribute risk differently among populations. The book moves between detailed accounts of individual legal cases; historical analyses of advertising, product design, regulation, and legal history; and a wide reading of cultural theory. Drawing on an extensive knowledge of law and social theory, this innovative book will be essential reading for anyone with an interest in design, consumption, and the politics of injury.
In this book, Yelena Bailey examines the creation of "the streets" not just as a physical, racialized space produced by segregationist policies but also as a sociocultural entity that has influenced our understanding of blackness in America for decades. Drawing from fields such as media studies, literary studies, history, sociology, film studies, and music studies, this book engages in an interdisciplinary analysis of the how the streets have shaped contemporary perceptions of black identity, community, violence, spending habits, and belonging. Where historical and sociological research has examined these realities regarding economic and social disparities, this book analyzes the streets through the lens of marketing campaigns, literature, hip-hop, film, and television in order to better understand the cultural meanings associated with the streets. Because these media represent a terrain of cultural contestation, they illustrate the way the meaning of the streets has been shaped by both the white and black imaginaries as well as how they have served as a site of self-assertion and determination for black communities.