Design Centered Entrepreneurship

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Design-Centered Entrepreneurship

Author : Min Basadur,Michael Goldsby
Publisher : Routledge
Page : 255 pages
File Size : 47,9 Mb
Release : 2016-06-17
Category : Business & Economics
ISBN : 9781317416579

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Design-Centered Entrepreneurship by Min Basadur,Michael Goldsby Pdf

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.

Design-Centered Entrepreneurship

Author : Min (McMaster University Basadur, Canada.),Min Basadur,Michael Goldsby,Rob Mathews
Publisher : Routledge
Page : 304 pages
File Size : 50,9 Mb
Release : 2022-04-25
Category : Electronic
ISBN : 1032070102

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Design-Centered Entrepreneurship by Min (McMaster University Basadur, Canada.),Min Basadur,Michael Goldsby,Rob Mathews Pdf

Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Design-Centered Entrepreneurship

Author : Min Basadur,Michael Goldsby,Rob Mathews
Publisher : Routledge
Page : 288 pages
File Size : 40,6 Mb
Release : 2022-04-26
Category : Business & Economics
ISBN : 9781000570212

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Design-Centered Entrepreneurship by Min Basadur,Michael Goldsby,Rob Mathews Pdf

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

Business Design Thinking and Doing

Author : Angèle M. Beausoleil
Publisher : Springer Nature
Page : 233 pages
File Size : 50,9 Mb
Release : 2022-01-24
Category : Business & Economics
ISBN : 9783030864897

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Business Design Thinking and Doing by Angèle M. Beausoleil Pdf

This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation. Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer’s toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application. For MBA and senior undergraduate students, this book offers a step-by-step and comprehensive reference guide to creative problem framing and solving – inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow’s workforce. For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving.

Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 49,7 Mb
Release : 2013-08-12
Category : Business & Economics
ISBN : 9781118692288

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Disciplined Entrepreneurship by Bill Aulet Pdf

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

International Perspectives on Business Innovation and Disruption in Design

Author : Robert DeFillippi,Alison Rieple,Patrik Wikström
Publisher : Edward Elgar Publishing
Page : 320 pages
File Size : 40,6 Mb
Release : 2016-09-30
Category : Business & Economics
ISBN : 9781784716646

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International Perspectives on Business Innovation and Disruption in Design by Robert DeFillippi,Alison Rieple,Patrik Wikström Pdf

The third volume of the International Perspectives on Business Innovation and Disruption book series focuses on the role of design innovation in transforming industry practice. An international cast of scholars and practitioners examine how design innovation is impacting the creation of new business models, innovative forms of service delivery, multinational innovation practices, the role of aesthetics and psycho-spatial dynamics in fostering innovation, and the types of design capabilities found in the most innovative businesses worldwide. Theoretically, many of the chapters focus upon design thinking and conceptualize design as a user centered, empathic and participative practice that allows diverse stakeholders to creatively contribute to business innovation.

Entrepreneurship

Author : Heidi M. Neck,Christopher P. Neck,Emma L. Murray
Publisher : SAGE Publications
Page : 1073 pages
File Size : 55,6 Mb
Release : 2016-11-30
Category : Business & Economics
ISBN : 9781483383538

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Entrepreneurship by Heidi M. Neck,Christopher P. Neck,Emma L. Murray Pdf

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

Becoming a Design Entrepreneur

Author : Lita Talarico,Steven Heller
Publisher : Simon and Schuster
Page : 208 pages
File Size : 44,7 Mb
Release : 2016-11-01
Category : Design
ISBN : 9781621535140

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Becoming a Design Entrepreneur by Lita Talarico,Steven Heller Pdf

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: •Methods for launching a venture into the market •Tips on presentation, pitch and public relations •How to legally protect intellectual property •Ways to do effective research, and crowd source •How to benefit from social media •Sources for funding and investment and incubators •Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Art of Enterprise

Author : Nathan Richardson
Publisher : Routledge
Page : 276 pages
File Size : 55,5 Mb
Release : 2021-12-23
Category : Architecture
ISBN : 9781000512168

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The Art of Enterprise by Nathan Richardson Pdf

The Art of Enterprise: Entrepreneurship in Design explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society. The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration. With an open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals.

Transforming an Idea Into a Business with Design Thinking

Author : Muhammad Mashhood Alam
Publisher : CRC Press
Page : 124 pages
File Size : 43,9 Mb
Release : 2018-10-30
Category : Business & Economics
ISBN : 9781351266550

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Transforming an Idea Into a Business with Design Thinking by Muhammad Mashhood Alam Pdf

We are living in fascinating times, when the power of technology is not just reshaping, but is transforming the globe in unprecedented ways. These include the ability to connect with anyone across the globe in an instant using a tiny device in the palm of our hands to the availability of self-learning systems to take over, not only the most mundane of tasks, but the most sophisticated tasks previously thought to be performable only by superior human faculties. Regardless of whether you consider this progress to be beneficial to society or harmful, these technological advancements are here to stay. On one hand, these current transformational technological advancements threaten this stability of society. On the other hand, they present an opportunity for all of us to awaken our inner entrepreneurs. This book makes the transition from an employee to an entrepreneur smooth for the masses. Many of us have ideas to improve this world in some way and even feel strongly about some of those ideas at a deeper level. However, we find ourselves perplexed on two levels: 1. Where to start when building an idea into a business? 2. What are the various dimensions and activities needed to launch an idea into a business? This book will introduce you to a structured framework, called Transform3+1, to transform your idea into a business by following simple and specific steps spread across four stages. The framework is grounded in the belief that all solutions solve human problems using technology or otherwise. The first stage will help you understand the problem facing your target user by building empathy. Once you understand the problem, comes the stage of devising a solution in an iterative manner through prototyping the new concept and validating with the user. Most start-ups fail not because they didn’t find the right problem to solve for the target user or that their solution lacked technological prowess but because they could not figure out a sustainable business model. Third stage will focus on crafting a business model. And the final stage introduces you to a unique approach of managing risk associated with your venture. This unique framework leverages the principles of Design Thinking, agile development, and lean start-up combined in an easy to follow manner by anyone and helps transform ideas into business in a short timeframe with little or no investment.

Design a Better Business

Author : Patrick van der Pijl,Justin Lokitz,Lisa Kay Solomon
Publisher : John Wiley & Sons
Page : 277 pages
File Size : 40,6 Mb
Release : 2016-09-21
Category : Business & Economics
ISBN : 9781119272113

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Design a Better Business by Patrick van der Pijl,Justin Lokitz,Lisa Kay Solomon Pdf

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Liminal Thinking

Author : Dave Gray
Publisher : Rosenfeld Media
Page : 184 pages
File Size : 47,9 Mb
Release : 2016-09-14
Category : Business & Economics
ISBN : 9781933820620

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Liminal Thinking by Dave Gray Pdf

"Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book."

Human Centered Design

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 41,8 Mb
Release : 2011
Category : Community development
ISBN : 0984645705

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Human Centered Design by Anonim Pdf

The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America.

Design Thinking for Entrepreneurs and Small Businesses

Author : Beverly Rudkin Ingle
Publisher : Apress
Page : 159 pages
File Size : 42,6 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9781430261827

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Design Thinking for Entrepreneurs and Small Businesses by Beverly Rudkin Ingle Pdf

Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. —Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own—and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.

Change by Design

Author : Tim Brown
Publisher : Harper Collins
Page : 278 pages
File Size : 40,8 Mb
Release : 2009-09-29
Category : Business & Economics
ISBN : 9780061937743

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Change by Design by Tim Brown Pdf

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.