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Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.
Designing from Both Sides of the Screen by Ellen Isaacs,Alan Walendowski Pdf
Written from the perspectives of both a user interface designer and a software engineer, this book demonstrates rather than just describes how to build technology that cooperates with people. It begins with a set of interaction design principles that apply to a broad range of technology, illustrating with examples from the Web, desktop software, cell phones, PDAs, cameras, voice menus, interactive TV, and more. It goes on to show how these principles are applied in practice during the development process -- when the ideal design can conflict with other engineering goals. The authors demonstrate how their team built a full-featured instant messenger application for the wireless Palm and PC. Through this realistic example, they describe the many subtle tradeoffs that arise between design and engineering goals. Through simulated conversations, they show how they came to understand each other's goals and constraints and found solutions that addressed both of their needs -- and ultimately the needs of users who just want their technology to work.
From the role of every person on the design team to the importance of color to where to research ideas, a comprehensive guide to the visual aspect of storytelling Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo, or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. It explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; looks at how to research ideas, and suggests ways to illustrate them; explores the importance of images, color, texture, and space to captivate an audience; shows how to prepare drawings and models using various media; refers to film and television productions; and shows how design decisions contribute to the story.
Author : Ellen Lupton,Maryland Institute College of Art Publisher : Chronicle Books Page : 208 pages File Size : 49,6 Mb Release : 2014-08-12 Category : Design ISBN : 9781616893460
Type on Screen by Ellen Lupton,Maryland Institute College of Art Pdf
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
Production Design: Architects of the Screen explores the role of the production designer through a historical overview that maps out landmark film and television designs. From the familiar environs of television soap operas to the elaborate and disorientating Velvet Goldmine. Jane Barnwell considers how themes. motifs and colours offer clues to unravel plot. character and underlying concepts. In addressing the importance of physical space in film and TV, the book investigates questions of authenticity in detail. props. colours and materials. The design codes of period drama. more playful representations of the past and distinctive contemporary looks are discussed through the use of key examples ranging from musicals of the 1930s to cult films of the 1990s. The book also includes interviews with leading production designers and studies of Trainspotting, The English Patient and Caravaggio.
Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer's contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story. Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling. Jane Barnwell offers a new methodology for evaluating the designer's work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design. Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
The Screen Design Manual provides designers of interactive media with a practical working guide for preparing and presenting information that is suitable for both their target groups and the media they are using. It highlights background information and relationships, clarifying them with examples, and encourages the further development of the language of digital media. In addition to the basics of perception and learning psychology, ergonomics, communication theory, imagery research, and aesthetics, the book also considers design navigation and orientation elements. Guidelines and checklists, along with the comprehensive design of the book, support the transfer of information into practice. Frank Thissen teaches multimedia didactics and information design at the University of Applied Sciences in Stuttgart. For over 10 years he has been developing computer based training. He has worked for international companies such as Siemens AG and SAP AG. His research project explores the role of emotion in e-learning > www.frank-thissen.de Key Topics: - Interactive media - Text for the screen - Effective use of pictures - Video, animation, and sound - Screen layout - Orientation and navigation - Interaction - Emotions and metamessages - Intercultural communication
How digital technology is profoundly renewing our sense of what is real and how we perceive. Digital technologies are not just tools; they are structures of perception. They determine the way in which the world appears to us. For nearly half a century, technology has provided us with perceptions coming from an unknown world. The digital beings that emerge from our screens and our interfaces disrupt the notion of what we experience as real, thereby leading us to relearn how to perceive. In Being and the Screen, Stéphane Vial provides a philosophical analysis of technology in general, and of digital technologies in particular, that relies on the observation of experience (phenomenology) and the history of technology (epistemology). He explains that technology is no longer separate from ourselves—if it ever was. Rather, we are as much a part of the machine as the machine is part of us. Vial argues that the so-called difference between the real and the virtual does not exist and never has. We are living in a hybrid environment—which is both digital and nondigital, online and offline. With this book, Vial endows philosophical meaning to what we experience daily in our digital age. In A Short Treatise on Design, Vial offers a concise introduction to the discipline of design—not a history book, but a book built of philosophical problems, developing a theory of the effect of design. This book is published with the support of the University of Nîmes, France.
Designing from Both Sides of the Screen by Ellen Isaacs,Alan Walendowski Pdf
Written from the perspectives of both a user interface designer and a software engineer, this book demonstrates rather than just describes how to build technology that cooperates with people. It begins with a set of interaction design principles that apply to a broad range of technology, illustrating with examples from the Web, desktop software, cell phones, PDAs, cameras, voice menus, interactive TV, and more. It goes on to show how these principles are applied in practice during the development process -- when the ideal design can conflict with other engineering goals. The authors demonstrate how their team built a full-featured instant messenger application for the wireless Palm and PC. Through this realistic example, they describe the many subtle tradeoffs that arise between design and engineering goals. Through simulated conversations, they show how they came to understand each other's goals and constraints and found solutions that addressed both of their needs -- and ultimately the needs of users who just want their technology to work.
Mobile Artificial Intelligence Projects by Karthikeyan NG,Arun Padmanabhan,Matt R. Cole Pdf
Learn to build end-to-end AI apps from scratch for Android and iOS using TensorFlow Lite, CoreML, and PyTorch Key FeaturesBuild practical, real-world AI projects on Android and iOSImplement tasks such as recognizing handwritten digits, sentiment analysis, and moreExplore the core functions of machine learning, deep learning, and mobile visionBook Description We’re witnessing a revolution in Artificial Intelligence, thanks to breakthroughs in deep learning. Mobile Artificial Intelligence Projects empowers you to take part in this revolution by applying Artificial Intelligence (AI) techniques to design applications for natural language processing (NLP), robotics, and computer vision. This book teaches you to harness the power of AI in mobile applications along with learning the core functions of NLP, neural networks, deep learning, and mobile vision. It features a range of projects, covering tasks such as real-estate price prediction, recognizing hand-written digits, predicting car damage, and sentiment analysis. You will learn to utilize NLP and machine learning algorithms to make applications more predictive, proactive, and capable of making autonomous decisions with less human input. In the concluding chapters, you will work with popular libraries, such as TensorFlow Lite, CoreML, and PyTorch across Android and iOS platforms. By the end of this book, you will have developed exciting and more intuitive mobile applications that deliver a customized and more personalized experience to users. What you will learnExplore the concepts and fundamentals of AI, deep learning, and neural networksImplement use cases for machine vision and natural language processingBuild an ML model to predict car damage using TensorFlowDeploy TensorFlow on mobile to convert speech to textImplement GAN to recognize hand-written digitsDevelop end-to-end mobile applications that use AI principlesWork with popular libraries, such as TensorFlow Lite, CoreML, and PyTorchWho this book is for Mobile Artificial Intelligence Projects is for machine learning professionals, deep learning engineers, AI engineers, and software engineers who want to integrate AI technology into mobile-based platforms and applications. Sound knowledge of machine learning and experience with any programming language is all you need to get started with this book.
Author : Terence St. John Marner,Michael Stringer Publisher : London : Tantivy Press ; New York : A. S. Barnes Page : 182 pages File Size : 40,8 Mb Release : 1974 Category : Performing Arts ISBN : UOM:39015005032357