Developing A Marketing Framework For Micro And Small Enterprises In Kenya

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Youth and Employment in Sub-Saharan Africa

Author : Hiroyuki Hino,Gustav Ranis
Publisher : Routledge
Page : 439 pages
File Size : 51,8 Mb
Release : 2014-06-05
Category : Business & Economics
ISBN : 9781135127848

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Youth and Employment in Sub-Saharan Africa by Hiroyuki Hino,Gustav Ranis Pdf

It is widely acknowledged that youth unemployment is one of the most critical challenges facing countries in Sub-Saharan Africa. This volume brings together an eminent group of international scholars to analyse the extent and complex nature of this joblessness, and offer a set of evidence-based policy choices that could contribute to solving the problem in the short- and long-run. Part I reviews the existing literature on youth unemployment and underemployment in Sub-Saharan Africa from microeconomic and macroeconomic perspectives, while Part II goes on to present detailed country studies of Ethiopia, Ghana, Kenya and South Africa. These studies offer a deep understanding of the situation on the ground and consider country-specific solutions. Throughout the book it is argued that the standard ILO definition of unemployment is too narrow to correctly portray employment situations in Sub-Saharan Africa. Several alternative measures of unemployment are presented, which show that joblessness is far more pervasive than commonly assumed in the literature. This volume will be of interest to academics and policy makers involved in African development.

Foreign Operations, Export Financing, and Related Programs Appropriations for 2004

Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs
Publisher : Unknown
Page : 1488 pages
File Size : 48,5 Mb
Release : 2003
Category : Economic assistance, American
ISBN : UOM:39015090417091

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Foreign Operations, Export Financing, and Related Programs Appropriations for 2004 by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs Pdf

Marketing Management in Africa

Author : George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff
Publisher : Routledge
Page : 344 pages
File Size : 52,5 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351864848

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Marketing Management in Africa by George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff Pdf

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Sustainable Tourism Dialogues in Africa

Author : Judy Kepher Gona,Lucy Atieno
Publisher : Walter de Gruyter GmbH & Co KG
Page : 334 pages
File Size : 55,6 Mb
Release : 2022-03-21
Category : Business & Economics
ISBN : 9783110702569

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Sustainable Tourism Dialogues in Africa by Judy Kepher Gona,Lucy Atieno Pdf

Focusing on the future of tourism, Sustainable Tourism Dialogues in Africa is inclusive of experienced and emerging researchers, as well as incorporating local stakeholders in the tourism industry: architects, tourism operators, sustainable tourism lobbyists, policy makers, archaeologists, and geographers. The editors are frontline sustainable tourism advocates in Africa, and the book’s thematic content is derived from 30 inter-university seminars on sustainable tourism hosted by Sustainable Travel & Tourism Agenda Kenya from 2017 to November 2019. These seminars involved the participation of 17 universities in Kenya, tourism operators, conservationists, developmentalists, investors, policy makers, and students. Every chapter is a voice projecting aspirations for the responsible management of tourism in Africa and promoting the ideals of sustainable tourism that young people in Africa advocate for the industry’s future. In so doing, the authors pinpoint the necessary actions for bringing about transformations in sustainable development of tourism. The book thus seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in Africa.

Sustainable Education and Development – Making Cities and Human Settlements Inclusive, Safe, Resilient, and Sustainable

Author : Joseph N. Mojekwu,Wellington Thwala,Clinton Aigbavboa,Emmanuel Bamfo-Agyei,Lawrence Atepor,Rexford Assasie Oppong
Publisher : Springer Nature
Page : 826 pages
File Size : 49,8 Mb
Release : 2022-01-01
Category : Technology & Engineering
ISBN : 9783030909734

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Sustainable Education and Development – Making Cities and Human Settlements Inclusive, Safe, Resilient, and Sustainable by Joseph N. Mojekwu,Wellington Thwala,Clinton Aigbavboa,Emmanuel Bamfo-Agyei,Lawrence Atepor,Rexford Assasie Oppong Pdf

This book presents papers from the 10th Applied Research Conference in Africa (ARCA), showcasing the latest research on education and inclusive, safe, resilient, and sustainable communities. The conference is focused on applied research discussion and its dissemination, developing understanding about the role of research and researchers in the development of the continent. Education is a key driver to transform lives, build peace, eradicate poverty and drive sustainable development in Africa. Researchers face large challenges to making a meaningful contribution to the development of Africa. It is a continent where research can at time be not viewed directly related to development. The aim of the Applied Research Conference in Africa is to provide a platform for capacity building and networking among researchers in Africa. The proceedings is focussed on applied research, its discussion and dissemination and will be if interest to researchers, professors, graduate students, policymakers and professionals in industry.

Social Entrepreneurship and Sustainable Development

Author : Archana Singh,Edakkandi Meethal Reji
Publisher : Taylor & Francis
Page : 235 pages
File Size : 41,8 Mb
Release : 2020-06-13
Category : Business & Economics
ISBN : 9781000079791

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Social Entrepreneurship and Sustainable Development by Archana Singh,Edakkandi Meethal Reji Pdf

This volume discusses the seminal interface between social entrepreneurship and sustainable development along with their inter-linkages. It traces the role of social entrepreneurship and innovations in societal transformation in creating sustainable societies, especially in developing nations. It explores how social entrepreneurship and enterprise is integral to the promise of fostering opportunities for socially disadvantaged groups (including the poor, women, and young people), as well as in addressing environmental and ecological issues apart from wealth creation. The book presents key concepts, case studies, and multiple innovative models involving social entrepreneurship, such as green financing, serial social entrepreneurship, sustainable livelihood creation, and well-being, in addition to highlighting global sustainable development goals of the United Nations. The chapters are organised under the broad themes of sustainability of the organisation, sustainability of the community, sustainability of the development, and sustainability of the community–organisation interface. They examine social change, social innovation, social enterprise, small and micro-enterprises, microfinance institutions, inclusive growth, education, productivity, physical health, waste management, energy retention, self-reliance, and corporate social responsibility. They contain emerging research issues in the field as well as critical assessments while bringing together theoretical and practitioners’ perspectives. This book will be useful to scholars and researchers of development studies, social entrepreneurship, sustainable development, environmental studies, public policy, and political sociology. It will also greatly interest professionals from non-profit, corporate, and public sectors, other development practitioners, and international bodies.

The Routledge Companion to Business in Africa

Author : Sonny Nwankwo,Kevin Ibeh
Publisher : Routledge
Page : 625 pages
File Size : 51,6 Mb
Release : 2014-07-25
Category : Business & Economics
ISBN : 9781136202506

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The Routledge Companion to Business in Africa by Sonny Nwankwo,Kevin Ibeh Pdf

Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Microfranchising

Author : Nicolas Sireau
Publisher : Routledge
Page : 228 pages
File Size : 42,7 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351278706

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Microfranchising by Nicolas Sireau Pdf

It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development – as carried out by international agencies and NGOs – which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising. Set up by pioneering organizations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme.

Fundamentals in Effective Marketing

Author : Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake
Publisher : Cari Journals USA LLC
Page : 87 pages
File Size : 52,7 Mb
Release : 2022-08-26
Category : Business & Economics
ISBN : 9789914746884

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Fundamentals in Effective Marketing by Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake Pdf

TOPICS IN THE BOOK Learning Styles Influence on Consumer Decision-Making Styles of Generation Y Consumers in Namibia: A Comparison Study of the Three Major Universities in Namibia Analysis of Beef Marketing In Lafia Metropolis of Nasarawa State, Nigeria Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit Effect of Entrepreneurial Marketing Strategies on Performance of Micro and Small Enterprises (Mses) in Kenya

Report of the Director-General

Author : International Labour Office
Publisher : International Labour Organization
Page : 190 pages
File Size : 43,8 Mb
Release : 1994
Category : Basic needs
ISBN : 9221089398

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Report of the Director-General by International Labour Office Pdf