Developing Successful Marketing Strategies

Author : Gary W. Randazzo
Publisher : Business Expert Press
Page : 166 pages
File Size : 50,9 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9781606499610

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Developing Successful Marketing Strategies by Gary W. Randazzo Pdf

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Author : David Parmerlee
Publisher : Contemporary Books
Page : 0 pages
File Size : 50,7 Mb
Release : 1993
Category : Marketing
ISBN : 0844235806

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Developing Successful Marketing Strategies by David Parmerlee Pdf

How to develop and put into action strategies that will help meet marketing objectives, including situation analysis, mission statement, and field-tested strategies at each marketing level.

Author : Roman G. Hiebing,Scott W. Cooper
Publisher : McGraw Hill Professional
Page : 578 pages
File Size : 50,8 Mb
Release : 2003-06-13
Category : Business & Economics
ISBN : 9780071611237

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The Successful Marketing Plan by Roman G. Hiebing,Scott W. Cooper Pdf

This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

Author : Roman G. Hiebing,Scott W. Cooper
Publisher : N T C Business Books
Page : 552 pages
File Size : 46,8 Mb
Release : 1997
Category : Business & Economics
ISBN : UVA:X004723563

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How to Write a Successful Marketing Plan by Roman G. Hiebing,Scott W. Cooper Pdf

Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.

Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Page : 351 pages
File Size : 41,6 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9781799858836

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Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia Pdf

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Author : Tim Berry,Timothy Berry,Doug Wilson
Publisher : Palo Alto Software, Inc.
Page : 368 pages
File Size : 53,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 9780966489132

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On Target by Tim Berry,Timothy Berry,Doug Wilson Pdf

Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.

Author : Robert E. Stevens
Publisher : Psychology Press
Page : 384 pages
File Size : 45,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0789023385

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Marketing Planning Guide by Robert E. Stevens Pdf

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Author : Roman Hiebing,Scott Cooper,Steve Wehrenberg
Publisher : McGraw Hill Professional
Page : 592 pages
File Size : 41,9 Mb
Release : 2011-10-04
Category : Business & Economics
ISBN : 9780071748971

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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition by Roman Hiebing,Scott Cooper,Steve Wehrenberg Pdf

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

Author : Eric Viardot
Publisher : Artech House
Page : 338 pages
File Size : 40,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 1580537014

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Successful Marketing Strategy for High-tech Firms by Eric Viardot Pdf

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Author : Roman G. Hiebing,Scott W. Cooper
Publisher : N T C Business Books
Page : 370 pages
File Size : 47,6 Mb
Release : 1990
Category : Business planning
ISBN : UOM:39076001031058

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The Successful Marketing Plan by Roman G. Hiebing,Scott W. Cooper Pdf

Author : Nishant Baxi
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 42,8 Mb
Release : 2014-11-21
Category : Electronic
ISBN : 1503331792

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How to Create a Successful Marketing Plan by Nishant Baxi Pdf

Almost every successful business started with an effective marketing plan and yours can too. Learn how to create a highly effective marketing plan to increase market share and guide your business into success! You can now discover from the pros how to develop your own marketing plan complete with strategies and techniques that will really work through our amazing book. Most businesses will not succeed. Approximately 91% of businesses fail within 10 years, over 50% within five years, and almost 25% within the first year. You can increase your odds for survival and success through an effective marketing plan. Reading "How to Create a Successful Marketing Plan" is Step One of Developing a Great Marketing Strategy that Helps Your Business Succeed Here are just some of the great benefits you'll get in our eBook: Learn about all the major fundamentals and components needed in a successful marketing plan. Find out how to conduct your own market research, saving a substantial fee that you might otherwise have to pay to market research firms. Discover how to establish reasonable goals and objectives that will distinguish your marketing plan as sound and realistic rather than a document of wishful thinking that nobody will take seriously. Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan. Learn how to include plans for new marketing opportunities that may unexpectedly arise such as happened with social media where many businesses were left unprepared. Find out how to evaluate your competition for inclusion in your marketing plan. Discover how to deal with the financial and budgeting aspects so the numbers add up. Uncover the best ways to track the effectiveness or your marketing plan so you can update and make changes as needed. And much, much more! Save thousands of dollars by learning how to prepare your own marketing plan that is unique to your business objectives and goals rather than an expensive template plan offered by many firms that misses the mark. There is no longer a need to pay a small fortune for a marketing plan or neglect preparing one because you cannot afford it. You now can do it yourself for FREE! We are giving you the opportunity to create your marketing plan like a pro so that it is taken seriously by others when it is needed for loans, investments or other areas to benefit your business. And this marketing plan will also act as a guide and an instrumental tool in effectively increasing market share and developing a thriving, successful business.

Author : Norton Paley
Publisher : CRC Press
Page : 406 pages
File Size : 40,5 Mb
Release : 1999-12-22
Category : Business & Economics
ISBN : 1574442694

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How to Develop a Strategic Marketing Plan by Norton Paley Pdf

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Author : Robert Hamper
Publisher : McGraw Hill Professional
Page : 320 pages
File Size : 54,9 Mb
Release : 2013-07-19
Category : Business & Economics
ISBN : 9780071809108

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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans by Robert Hamper Pdf

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.

Author : Norton Paley
Publisher : Routledge
Page : 418 pages
File Size : 51,5 Mb
Release : 2017-09-29
Category : Business & Economics
ISBN : 9781351440325

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How to Develop a Strategic Marketing Plan by Norton Paley Pdf

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Author : Barry J. McLeish
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 52,8 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9780470925539

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Successful Marketing Strategies for Nonprofit Organizations by Barry J. McLeish Pdf

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.