Dictionary Of Advertising And Marketing Concepts

Author : Arthur Asa Berger
Publisher : Routledge
Page : 200 pages
File Size : 53,9 Mb
Release : 2016-07-01
Category : Language Arts & Disciplines
ISBN : 9781315430515

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Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger Pdf

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Author : Mark N. Clemente
Publisher : clementebooks
Page : 502 pages
File Size : 44,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 9780971943407

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The Marketing Glossary by Mark N. Clemente Pdf

Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Author : Michael J. Baker
Publisher : New York : Nichols Publishing Company
Page : 234 pages
File Size : 45,5 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:39015009247324

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Macmillan Dictionary of Marketing & Advertising by Michael J. Baker Pdf

Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Arthur Asa Berger
Publisher : Routledge
Page : 144 pages
File Size : 41,5 Mb
Release : 2016-07
Category : Business & Economics
ISBN : 9781315430522

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Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger Pdf

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Author : Jerry M. Rosenberg
Publisher : Wiley
Page : 390 pages
File Size : 43,5 Mb
Release : 1995-03-02
Category : Business & Economics
ISBN : 047102502X

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Dictionary of Marketing and Advertising by Jerry M. Rosenberg Pdf

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

Author : Michael John Baker
Publisher : Palgrave
Page : 293 pages
File Size : 43,5 Mb
Release : 1998
Category : Advertising
ISBN : 0333715667

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Macmillan Dictionary of Marketing and Advertising by Michael John Baker Pdf

Author : Norman A. P. Govoni
Publisher : SAGE
Page : 257 pages
File Size : 45,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780761927716

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Dictionary of Marketing Communications by Norman A. P. Govoni Pdf

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Author : Charles Doyle
Publisher : OUP Oxford
Page : 432 pages
File Size : 52,5 Mb
Release : 2011-03-24
Category : Business & Economics
ISBN : 9780191044991

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A Dictionary of Marketing by Charles Doyle Pdf

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Author : Azaz Motiwala
Publisher : Lulu.com
Page : 296 pages
File Size : 42,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781435705128

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The Dictionary of Marketing by Azaz Motiwala Pdf

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Author : Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack
Publisher : Routledge
Page : 228 pages
File Size : 40,7 Mb
Release : 2014-01-02
Category : Business & Economics
ISBN : 9781317787310

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Concise Encyclopedia of Advertising by Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack Pdf

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Author : Jane Imber,Betsy-Ann Toffler
Publisher : Barrons Educational Series
Page : 0 pages
File Size : 48,7 Mb
Release : 2008-07-01
Category : Business & Economics
ISBN : 0764139355

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Dictionary of Marketing Terms by Jane Imber,Betsy-Ann Toffler Pdf

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Author : Charles Doyle
Publisher : Oxford University Press
Page : 464 pages
File Size : 51,9 Mb
Release : 2016-04-28
Category : Reference
ISBN : 9780191059605

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A Dictionary of Marketing by Charles Doyle Pdf

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2024-06-16
Category : Electronic
ISBN : 9789352805419

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by Anonim Pdf

Author : Peter D. Bennett
Publisher : McGraw-Hill Companies
Page : 344 pages
File Size : 45,6 Mb
Release : 1995
Category : Business & Economics
ISBN : UVA:X002693533

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Dictionary of Marketing Terms by Peter D. Bennett Pdf

Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

Author : Michael J. Baker
Publisher : Nichols Publishing Company
Page : 300 pages
File Size : 53,6 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:39015019620981

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Dictionary of Marketing & Advertising by Michael J. Baker Pdf