Dictionary Of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
Page : 448 pages
File Size : 47,5 Mb
Release : 2011-03-24
Category : Business & Economics
ISBN : 9780191044991

Get Book

A Dictionary of Marketing by Charles Doyle Pdf

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 49,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0761927719

Get Book

Dictionary of Marketing Communications by Norman A. P. Govoni Pdf

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Author : Azaz Motiwala
Publisher : Lulu.com
Page : 296 pages
File Size : 52,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781435705128

Get Book

The Dictionary of Marketing by Azaz Motiwala Pdf

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Author : Arthur Asa Berger
Publisher : Left Coast Press
Page : 145 pages
File Size : 50,7 Mb
Release : 2013-08-31
Category : Business & Economics
ISBN : 9781611327526

Get Book

Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger Pdf

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Author : Charles Doyle
Publisher : Oxford University Press
Page : 464 pages
File Size : 53,7 Mb
Release : 2016-04-28
Category : Reference
ISBN : 9780191059605

Get Book

A Dictionary of Marketing by Charles Doyle Pdf

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Author : Peter D. Bennett
Publisher : McGraw-Hill Companies
Page : 344 pages
File Size : 43,8 Mb
Release : 1995
Category : Business & Economics
ISBN : UVA:X002693533

Get Book

Dictionary of Marketing Terms by Peter D. Bennett Pdf

Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

Author : Jerry M. Rosenberg
Publisher : Wiley
Page : 390 pages
File Size : 40,8 Mb
Release : 1995-03-02
Category : Business & Economics
ISBN : 047102502X

Get Book

Dictionary of Marketing and Advertising by Jerry M. Rosenberg Pdf

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

Author : Jane Imber,Betsy-Ann Toffler
Publisher : Barron's Educational Series, Incorporated
Page : 612 pages
File Size : 45,7 Mb
Release : 2000-04
Category : Business & Economics
ISBN : UCSD:31822028217289

Get Book

Dictionary of Marketing Terms by Jane Imber,Betsy-Ann Toffler Pdf

More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".

Author : Norman Hart,John Stapleton
Publisher : Routledge
Page : 328 pages
File Size : 55,6 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136008344

Get Book

The CIM Marketing Dictionary by Norman Hart,John Stapleton Pdf

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

Author : Rona Ostrow,Sweetman R. Smith
Publisher : Bright Publications
Page : 396 pages
File Size : 55,5 Mb
Release : 1988
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

The Dictionary of Marketing by Rona Ostrow,Sweetman R. Smith Pdf

Author : Jonathan Law
Publisher : OUP Oxford
Page : 1219 pages
File Size : 49,7 Mb
Release : 2009-01-01
Category : Business & Economics
ISBN : 9780191036729

Get Book

A Dictionary of Business and Management by Jonathan Law Pdf

This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.

Author : A. Ivanovic,Peter Hodgson Collin
Publisher : Unknown
Page : 207 pages
File Size : 50,6 Mb
Release : 1993
Category : Marketing
ISBN : OCLC:85993221

Get Book

Dictionary of Marketing by A. Ivanovic,Peter Hodgson Collin Pdf

Author : George Thomas Kurian
Publisher : HarperChristian + ORM
Page : 299 pages
File Size : 45,6 Mb
Release : 2013-04-23
Category : Business & Economics
ISBN : 9780814420294

Get Book

The AMA Dictionary of Business and Management by George Thomas Kurian Pdf

This helpful resource is your one-stop reference guide to learning an array of terminology so you can impress your bosses and intimidate your peers. What in the world is an acid test ratio, and what does chemistry have to do with anything? How can you talk about your chase demand strategy, per request of the board, if you have no idea what they’re talking about? The business world today consists of a constantly growing range of terminology that not even the brightest and most confident MBA graduates can improvise their way through without a thorough understanding of what they’re talking about. The AMA Dictionary of Business and Management explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more--all the crucial ideas that have transformed business practices and management science in the past 25 years. This book covers a vast range of terminology from all areas of business including: management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. With the clear, authoritative explanations of more than 6,000 key business terms as well as longer entries for ideas needing more elaborate explanations, The AMA Dictionary of Business and Management supplies the depth and clarity needed to better understand the expansive and complex business world of the twenty-first century.

Author : Michael J. Baker
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 50,6 Mb
Release : 1985-06-18
Category : Business & Economics
ISBN : 0333393325

Get Book

Macmillan Dictionary of Marketing and Advertising by Michael J. Baker Pdf

Author : Prakash Mathur
Publisher : Gyan Publishing House
Page : 366 pages
File Size : 40,5 Mb
Release : 2005-04
Category : Marketing
ISBN : 818205222X

Get Book

Dictionary of Marketing by Prakash Mathur Pdf

The present publication is an up-to-date, authentic and comprehensive dictionary of marketing, which recognises that marketing is a field in its own right, and with its own language, and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear, concise, and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals, students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common, specialised and latest terms in marketing and allied fields.