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Author : Kezia Endsley
Publisher : Rowman & Littlefield
Page : 133 pages
File Size : 51,9 Mb
Release : 2021-07-15
Category : Business & Economics
ISBN : 9781538145197
"This book includes interviews with professionals in digital communications, a field that has proven to be a stable, lucrative, and growing profession"--
Author : Paul A. Argenti,Courtney M. Barnes
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 49,6 Mb
Release : 2009-04-19
Category : Business & Economics
ISBN : 9780071606035
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Author : Ted Glenn
Publisher : Canadian Scholars’ Press
Page : 312 pages
File Size : 52,6 Mb
Release : 2014
Category : Communication in politics
ISBN : 9781551306315
In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.
Author : Caroline Tagg
Publisher : Routledge
Page : 292 pages
File Size : 55,9 Mb
Release : 2015-04-10
Category : Language Arts & Disciplines
ISBN : 9781317539100
Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies or taking an introductory MA course, as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative ‘practice to theory’ approach, with a ‘back-to-front’ structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Exploring Digital Communication aims to discuss real-world issues pertaining to digital communication, and to explore how linguistic research addresses these challenges. The text is divided into three sections (Problems and practices; Interventions; and Theory), each of which is further divided into two subsections which reflect linguistic issues relating to digital communication. The author seeks to demystify any perceived divide between online and offline communication, arguing that issues raised in relation to digital communication throw light on language use and practices in general, and thus linguistic interventions in this area have implications not only for users of digital communication but for linguists’ general understanding of language and society. Including relevant research examples, tasks and a glossary, this textbook is an invaluable resource for postgraduate and upper undergraduate students taking New Media or Communication Studies modules within Applied Linguistics and English Language courses.
Author : Joanne Sweeney
Publisher : Js Press
Page : 0 pages
File Size : 44,8 Mb
Release : 2022-10-27
Category : Electronic
ISBN : 191611492X
Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to: - Transform outdated communications strategy into agile digital plans - Respond to the public in real time on social media-even if you're understaffed - Effectively respond to crises online - Leverage digital communications to meet your organisation's larger objectives - Understand and adapt to the changes that occurred during the pandemic Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.
Author : Erika Darics
Publisher : Business Expert Press
Page : 127 pages
File Size : 50,6 Mb
Release : 2015-11-06
Category : Business & Economics
ISBN : 9781606497814
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.
Author : Christian Gontrand
Publisher : John Wiley & Sons
Page : 265 pages
File Size : 41,5 Mb
Release : 2020-02-19
Category : Technology & Engineering
ISBN : 9781119705246
There have been considerable developments in information and communication technology. This has led to an increase in the number of applications available, as well as an increase in their variability. As such, it has become important to understand and master problems related to establishing radio links, the layout and flow of source data, the power available from antennas, the selectivity and sensitivity of receivers, etc. This book discusses digital modulations, their extensions and environment, as well as a few basic mathematical tools. An understanding of degree level mathematics or its equivalent is a prerequisite to reading this book. Digital Communication Techniques is aimed at licensed professionals, engineers, Masters students and researchers whose field is in related areas such as hardware, phase-locked loops, voltage-controlled oscillators or phase noise.
Author : Andrade, José Gabriel,Ruão, Teresa
Publisher : IGI Global
Page : 325 pages
File Size : 40,8 Mb
Release : 2022-04-15
Category : Business & Economics
ISBN : 9781799897927
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 206 pages
File Size : 44,7 Mb
Release : 2021-02-19
Category : Business & Economics
ISBN : 9781800712669
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author : Dan O'Hair,Gustav W. Friedrich,Lynda Dee Dixon
Publisher : Allyn & Bacon
Page : 488 pages
File Size : 48,6 Mb
Release : 2008
Category : Business communication
ISBN : UOM:49015003408920
Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Author : J. Das
Publisher : New Age International
Page : 652 pages
File Size : 45,5 Mb
Release : 2003
Category : Digital communications
ISBN : 8122411797
With The Global Trends In Communication And Data Networks, Leading To Idn And Isdn, There Is A Special Need For A Comprehensive Book On Thestate-Of-The-Art In Digital Communication. In The Absence Of Such A Reference Book, Most Of Our Senior Professionals And Academics Find It Very Hard To Keep Themselves Abreast Of The Recent Developments Leading To Information Revolution And Digital Revolution. The Present Volume Is An Attempt To Fill This Gap.The Book Consists Of Ten Chapters, And Discusses Such Topics As, Principles Of Digital Modulation, Source Encoding, Data Transmission Through Cables And Optical Fibres, Digital Radio Including Satellite Communication, Data Networks And Digital Switching, Information Theory And Coding, Survival Of Communication Including Spread Spectrum Techniques, And Future Trends Including Isdn. Conceptually The Chapters Attempt To Discuss From A System Point Of View, A Total Digital Communication Network, E.G., Idn, And The Total Range Of Signal Processing Techniques Has Been Presented In Subsequent Chapters, Thus Maintaining A Continuity Of Thought From End-To-End.The Book Is, Therefore, Addressed To Both Professionals In Telecommunications And Senior Students In This Area.
Author : Don Middleberg
Publisher : McGraw Hill Professional
Page : 251 pages
File Size : 44,7 Mb
Release : 2000-11-16
Category : Business & Economics
ISBN : 9780071383493
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg’s four fast “rules” to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 120 Days, and 4) Buzz Is Everything. Middleberg then breaks his rules down in detail and expands on them, offering his keen insight into the marketplace of today and tomorrow. Winning PR in the Wired World analyzes how traditional PR has changed—discussing what’s new, what works, and what doesn’t—and provides insight and advice on how to make offline and online PR work together for effective campaigns. This groundbreaking guide takes a practical look at powerhouse companies that have implemented effective PR campaigns on the Web, including Amazon.com, Britannica.com, Victoria’s Secret, Nike, and CDNow. Don Middleberg is the chairman and CEO of Middleberg Euro, the fastest-growing public relations agency in the country for the past two years, with offices in New York, San Francisco, and Boston. A leader in public relations and marketing, Middleberg is widely considered to be among the elite communications professionals in digital public relations. A noted author and lecturer, he is coauthor of the groundbreaking Middleberg/Ross Media in Cyberspace Study. Middleberg is regularly called upon for commentary by numberous magazines and newspapers and has appeared on CNBC, C/Net, CNN, and National Public Radio.
Author : Dr. Ali Atkison
Publisher : Morgan James Publishing
Page : 134 pages
File Size : 47,5 Mb
Release : 2023-12-05
Category : Business & Economics
ISBN : 9781636983073
The way you show up in digital spaces communicates your brand—whether you intend it or not. With the ease of digital communication at anyone’s fingertips and many professionals transitioning to work-from-home, the way an individual communicates online is more important than ever before. Keynote speaker and communication coach Dr. Ali Atkison’s latest guide for personal success, How’s Your Computer-side Manner? explains how to blend one’s “in-person” self with their digital self, in order to put their best foot forward in an ever-changing digital landscape. Digital communication is an absolute necessity for today’s working professionals—especially for those who may never meet their colleagues in person due to the rise in remote-work opportunities. Dr. Ali Atkison believes that it’s time to end the false delineation between who someone is in-person versus who they are online. Too many proceed with mistaken assumptions about what shapes their communication style and their communication choices, and without the clarity of why we do what we do, it is difficult to make more well-informed decisions. How’s Your Computer-side Manner? explores the 9 common mistakes today’s professionals often make in their digital communications—and the negative consequences that can result from those mistakes, from being left off of projects and out of meetings, to being placed on performance-improvement plans, to losing respect and a sense of community with colleagues. Dr. Atkison explains how these mistakes can happen and their impact, while providing easy-to-employ strategies for mitigating these mistakes and improving online communication.
Author : Feng Ouyang
Publisher : John Wiley & Sons
Page : 653 pages
File Size : 41,5 Mb
Release : 2019-10-01
Category : Technology & Engineering
ISBN : 9781119418009
Offers concise, practical knowledge on modern communication systems to help students transition smoothly into the workplace and beyond This book presents the most relevant concepts and technologies of today's communication systems and presents them in a concise and intuitive manner. It covers advanced topics such as Orthogonal Frequency-Division Multiplexing (OFDM) and Multiple-Input Multiple-Output (MIMO) Technology, which are enabling technologies for modern communication systems such as WiFi (including the latest enhancements) and LTE-Advanced. Following a brief introduction to the field, Digital Communication for Practicing Engineers immerses readers in the theories and technologies that engineers deal with. It starts off with Shannon Theorem and Information Theory, before moving on to basic modules of a communication system, including modulation, statistical detection, channel coding, synchronization, and equalization. The next part of the book discusses advanced topics such as OFDM and MIMO, and introduces several emerging technologies in the context of 5G cellular system radio interface. The book closes by outlining several current research areas in digital communications. In addition, this text: Breaks down the subject into self-contained lectures, which can be read individually or as a whole Focuses on the pros and cons of widely used techniques, while providing references for detailed mathematical analysis Follows the current technology trends, including advanced topics such as OFDM and MIMO Touches on content this is not usually contained in textbooks such as cyclo-stationary symbol timing recovery, adaptive self-interference canceler, and Tomlinson-Harashima precoder Includes many illustrations, homework problems, and examples Digital Communication for Practicing Engineers is an ideal guide for graduate students and professionals in digital communication looking to understand, work with, and adapt to the current and future technology.
Author : Edward A. Lee,David G. Messerschmitt
Publisher : Springer Science & Business Media
Page : 121 pages
File Size : 42,7 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9781461531364
This supplement contains worked out solutions to the chapter end problem sets found in Digital Communication, Second Edition, ISBN 0-7923-9391-0.