Public Sector Marketing Pro

Author : Joanne Sweeney
Publisher : Js Press
Page : 0 pages
File Size : 41,8 Mb
Release : 2022-10-27
Category : Electronic
ISBN : 191611492X

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Public Sector Marketing Pro by Joanne Sweeney Pdf

Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to: - Transform outdated communications strategy into agile digital plans - Respond to the public in real time on social media-even if you're understaffed - Effectively respond to crises online - Leverage digital communications to meet your organisation's larger objectives - Understand and adapt to the changes that occurred during the pandemic Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

Author : Joanne Sweeney
Publisher : Unknown
Page : 256 pages
File Size : 53,9 Mb
Release : 2019-06-12
Category : Electronic
ISBN : 1916114903

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Public Sector Marketing Pro by Joanne Sweeney Pdf

Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age.

Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 40,9 Mb
Release : 1984-05
Category : Business & Economics
ISBN : PSU:000007491757

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Journal of Public Policy and Marketing by Thomas C. Kinnear Pdf

Author : Ines Mergel
Publisher : John Wiley & Sons
Page : 324 pages
File Size : 55,7 Mb
Release : 2012-10-30
Category : Business & Economics
ISBN : 9781118109946

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Social Media in the Public Sector by Ines Mergel Pdf

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Author : Hong Cheng,Philip Kotler,Nancy Lee
Publisher : Jones & Bartlett Learning
Page : 451 pages
File Size : 43,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763757977

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Social Marketing for Public Health by Hong Cheng,Philip Kotler,Nancy Lee Pdf

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Author : Olivier Serrat
Publisher : Springer
Page : 1098 pages
File Size : 53,9 Mb
Release : 2017-05-22
Category : Business & Economics
ISBN : 9789811009839

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Knowledge Solutions by Olivier Serrat Pdf

This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.

Author : William D. Eggers,Shalabh Kumar Singh
Publisher : Unknown
Page : 155 pages
File Size : 52,9 Mb
Release : 2009
Category : Public administration
ISBN : 0979061113

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The Public Innovator's Playbook by William D. Eggers,Shalabh Kumar Singh Pdf

"Describes, using real-world examples, how a public sector organization can go from a culture of 'innovation by accident' to one in which a sustained organizational commitment to innovation is baked into the organization's DNA." - page 5.

Author : United States. Bureau of Labor Statistics
Publisher : Unknown
Page : 740 pages
File Size : 50,5 Mb
Release : 1957
Category : Employment forecasting
ISBN : IND:30000089076727

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Occupational Outlook Handbook by United States. Bureau of Labor Statistics Pdf

Author : Howard Whitton
Publisher : Org. for Economic Cooperation & Development
Page : 120 pages
File Size : 50,9 Mb
Release : 2005
Category : Business & Economics
ISBN : UOM:39015062439727

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Managing Conflict of Interest in the Public Sector by Howard Whitton Pdf

Conflicts of interest in both the public and private sectors have become a major matter of public concern world-wide. The OECD Guidelines define a conflict of interest as occurring when a public official has private-capacity interests which could improperly influence the performance of their official duties and responsibilities. However, identifying a specific conflict of interest in practice can be difficult. And resolving the conflicting interests appropriately in a particular case is something that most people find even more challenging. The Toolkit focuses on specific techniques, resources and strategies for: Identifying, managing and preventing conflict-of-interest situations more effectively; and Increasing integrity in official decision-making, which might be compromised by a conflict of interest. This Toolkit provides non-technical, practical help to enable officials to recognise problematic situations and help them to ensure that integrity and reputation are not compromised. The tools themselves are provided in generic form. They are based on examples of sound conflict-of-interest policy and practice drawn from various OECD member and non-member countries. They have been designed for adaptation to suit countries with different legal and administrative systems. FURTHER READING: Managing Conflict of Interest in the Public Service: OECD Guidelines and Country Experiences

Author : Paul M. Pedersen,Lucie Thibault
Publisher : Human Kinetics
Page : 537 pages
File Size : 42,6 Mb
Release : 2021-08-04
Category : Physical education and training
ISBN : 9781718202993

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Contemporary Sport Management by Paul M. Pedersen,Lucie Thibault Pdf

"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--

Author : International Development Research Centre (Canada)
Publisher : IDRC
Page : 483 pages
File Size : 47,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780889368170

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Marketing Information Products and Services by International Development Research Centre (Canada) Pdf

Contributed articles presented at a workshop held in 1994.

Author : D. Detter,S. Fölster
Publisher : Springer
Page : 230 pages
File Size : 40,8 Mb
Release : 2016-02-05
Category : Social Science
ISBN : 9781137519863

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The Public Wealth of Nations by D. Detter,S. Fölster Pdf

We have spent the last three decades engaged in a pointless and irrelevant debate about the relative merits of privatization or nationalization. We have been arguing about the wrong thing while sitting on a goldmine of assets. Don’t worry about who owns those assets, worry about whether they are managed effectively. Why does this matter? Because despite the Thatcher/ Reagan economic revolution, the largest pool of wealth in the world – a global total that is much larger than the world’s total pensions savings, and ten times the total of all the sovereign wealth funds on the planet – is still comprised of commercial assets that are held in public ownership. If professionally managed, they could generate an annual yield of 2.7 trillion dollars, more than current global spending on infrastructure: transport, power, water, and communications. Based on both economic research and hands-on experience from many countries, the authors argue that publicly owned commercial assets need to be taken out of the direct and distorting control of politicians and placed under professional management in a ‘National Wealth Fund’ or its local government equivalent. Such a move would trigger much-needed structural reforms in national economies, thus resurrect strained government finances, bolster ailing economic growth, and improve the fabric of democratic institutions. This radical, reforming book was named one of the "Books of the Year".by both the FT and The Economist.

Author : Tony Proctor
Publisher : Pearson Education
Page : 252 pages
File Size : 42,7 Mb
Release : 2007
Category : Government marketing
ISBN : 0273708090

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Public Sector Marketing by Tony Proctor Pdf

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

Author : Oecd,Organisation for Economic Co-operation and Development
Publisher : Org. for Economic Cooperation & Development
Page : 168 pages
File Size : 49,5 Mb
Release : 2019-11-28
Category : Electronic
ISBN : 9264517952

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The Path to Becoming a Data-Driven Public Sector by Oecd,Organisation for Economic Co-operation and Development Pdf

Twenty-first century governments must keep pace with the expectations of their citizens and deliver on the promise of the digital age. Data-driven approaches are particularly effective for meeting those expectations and rethinking the way governments and citizens interact. This report highlights the important role data can play in creating conditions that improve public services, increase the effectiveness of public spending and inform ethical and privacy considerations. It presents a data-driven public sector framework that can help countries or organisations assess the elements needed for using data to make better-informed decisions across public sectors.

Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Sciences Policy,Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse
Publisher : National Academies Press
Page : 483 pages
File Size : 43,7 Mb
Release : 2017-09-28
Category : Medical
ISBN : 9780309459570

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Pain Management and the Opioid Epidemic by National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Sciences Policy,Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse Pdf

Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.