Digital Engagement

Author : Pratik Gadhave
Publisher : Pratik Gadhave
Page : 310 pages
File Size : 44,9 Mb
Release : 2024-01-02
Category : Humor
ISBN : 8210379456XXX

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Digital Engagement Insight by Pratik Gadhave Pdf

In this quick and insightful guide, Pratik, an aficionado of sarcasm and a connoisseur of professionalism, takes you on a whirlwind tour through the ever-evolving world of digital engagement. This isn't your typical scholarly expedition; it's a witty exploration of the digital realm, infused with humor and an unwavering commitment to demystifying complexities. Buckle up for a journey that's sarcastic, professional, and unapologetically short on words but long on insights. "Digital Engagement Insight" is deliberately concise, like your favorite espresso shot, packing a punch without unnecessary fluff. It's tailored for eager beginners and ambitious students yearning to decipher the enigma of digital media. Why should a guide to digital media be boring? Pratik's writing style is a blend of wisdom, wit, and a touch of caffeinated creativity. This book is your compass through the vast terrain of digital media, assisted by the ever-helpful AI, and it's not the result of a decade-long research project. Instead, it's a shortcut-a sprint through the digital landscape, leaving painstaking scholarly rituals to the academics. Get ready for a literary odyssey that's not just a final achievement but a promising glimpse into the reservoir of topics awaiting exploration in Pratik's drafts. The adventure has just begun, and Pratik invites you to join him in navigating the exciting landscape of the written word. "Digital Engagement Insight" is a testament to Pratik's dedication to unraveling the mysteries, cracking a joke or two, and getting you up to speed with the ever-evolving world of digital engagement. Are you ready? Let the digital exploration begin!

Author : Marianne Martens
Publisher : Springer
Page : 226 pages
File Size : 54,5 Mb
Release : 2016-06-15
Category : Literary Criticism
ISBN : 9781137514462

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Publishers, Readers, and Digital Engagement by Marianne Martens Pdf

This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Author : Leland Harden,Bob Heyman
Publisher : Amacom Books
Page : 244 pages
File Size : 40,6 Mb
Release : 2009-01-01
Category : Business & Economics
ISBN : 0814410723

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Digital Engagement by Leland Harden,Bob Heyman Pdf

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Two online marketing pioneers teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace.

Author : Raouf A. Rather,Haywantee Ramkissoon
Publisher : Edward Elgar Publishing
Page : 382 pages
File Size : 44,7 Mb
Release : 2023-10-06
Category : Business & Economics
ISBN : 9781802203943

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Handbook of Customer Engagement in Tourism Marketing by Raouf A. Rather,Haywantee Ramkissoon Pdf

Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.

Author : Linda D. Hollebeek,David E. Sprott
Publisher : Edward Elgar Publishing
Page : 544 pages
File Size : 50,5 Mb
Release : 2019
Category : Business & Economics
ISBN : 9781788114899

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Handbook of Research on Customer Engagement by Linda D. Hollebeek,David E. Sprott Pdf

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Author : Bansal, Rohit,Ngah, Abdul Hafaz,Chakir, Aziza,Pruthi, Nishita
Publisher : IGI Global
Page : 370 pages
File Size : 46,7 Mb
Release : 2024-01-24
Category : Business & Economics
ISBN : 9798369308165

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Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement by Bansal, Rohit,Ngah, Abdul Hafaz,Chakir, Aziza,Pruthi, Nishita Pdf

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.

Author : Mohd Suki, Norazah
Publisher : IGI Global
Page : 391 pages
File Size : 53,5 Mb
Release : 2020-09-04
Category : Business & Economics
ISBN : 9781799847731

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Handbook of Research on Technology Applications for Effective Customer Engagement by Mohd Suki, Norazah Pdf

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Author : Richard Busulwa
Publisher : Taylor & Francis
Page : 370 pages
File Size : 49,7 Mb
Release : 2022-10-31
Category : Business & Economics
ISBN : 9781000689501

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Navigating Digital Transformation in Management by Richard Busulwa Pdf

Navigating Digital Transformation in Management provides a thorough introduction to the implications of digital transformation for leaders and managers. The book clearly outlines what new or enhanced roles and activities digital transformation requires of them. The book takes a practical approach and shapes an actionable guide that students can take with them into their future careers as managers themselves. With core theoretical grounding, the book explains how the digital transformation imperative requires all organizations to continuously undertake digital business transformation to adapt to ongoing digital disruption and to effectively compete as digital businesses. The book discusses the critical roles managers need to play in establishing, facilitating, and accelerating the day-to-day activities required to build and continuously upgrade these capabilities. Drawing on cutting edge research, this textbook: Explains how digital technology advancements drive digital disruption and why digital business transformation and operating as a digital business are critical to organization survival Unpacks the different digital business capabilities required to effectively compete as a digital business Considers the new or digitally enhanced competencies required of leaders, managers, and their supporting professionals to effectively play their roles in digital transformation Discusses how leaders, managers, and their supporting professionals can keep up with digital technology advancements Unpacks key digital technology advancements, providing a plain language understanding of what they are, how they work, and their implications for organizations Enriched with pedagogical features to support understanding and reinforce learning, such as reflective questions, learning summaries, and case studies, and supported by a suite of instructor materials, this textbook is an ideal choice for teachers that want to enable their information systems, information technology, and digital business students to compete and thrive in the contemporary business environment.

Author : Nagaraj, Samala
Publisher : IGI Global
Page : 334 pages
File Size : 50,8 Mb
Release : 2021-02-12
Category : Business & Economics
ISBN : 9781799839200

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Insights, Innovation, and Analytics for Optimal Customer Engagement by Nagaraj, Samala Pdf

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Author : Carl H. Botan,Erich J. Sommerfeldt
Publisher : Taylor & Francis
Page : 534 pages
File Size : 52,7 Mb
Release : 2023-02-22
Category : Business & Economics
ISBN : 9781000830859

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Public Relations Theory III by Carl H. Botan,Erich J. Sommerfeldt Pdf

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Author : Carolyn Partridge
Publisher : Unknown
Page : 128 pages
File Size : 51,5 Mb
Release : 2019-09
Category : Electronic
ISBN : 1947602217

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Upward Bound by Carolyn Partridge Pdf

Author : Roderick J. Brodie,Linda D. Hollebeek,Jodie Conduit
Publisher : Routledge
Page : 296 pages
File Size : 46,6 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317533160

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Customer Engagement by Roderick J. Brodie,Linda D. Hollebeek,Jodie Conduit Pdf

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Author : Shanton Chang,Catherine Gomes
Publisher : Routledge
Page : 203 pages
File Size : 55,8 Mb
Release : 2020-10-29
Category : Education
ISBN : 9781000210163

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Digital Experiences of International Students by Shanton Chang,Catherine Gomes Pdf

Exploring the impact of the digital environment on international students, carefully selected global contributors examine how digital experiences have been used to internationalize higher education. Using fascinating case studies and current research, this book considers the digital experiences of students as a result of their engagement with international education providers and stakeholders from a transnational and trans-disciplinary perspective. Looking specifically at the digital transitions and networks that international students experience during their time studying overseas, this book examines the ways in which the curriculum and higher education institutions’ engagement strategies have been shaped by the digital environment. Split into three sections, this book: looks at the broad experiences of international students, covering the digital transitions and networks that students experience during their time studying overseas explores the ways in which the curriculum has been shaped by the digital environment considers the ways in which higher education institutions and other service providers implement digital engagement strategies to communicate more effectively with international students. Digital Experiences of International Students is essential reading for practitioners, academics, researchers, administrators, policy-makers, and anyone with an interest in learning and teaching in a digital age.

Author : Nicolás Andrés Fernández
Publisher : Packt Publishing Ltd
Page : 343 pages
File Size : 49,7 Mb
Release : 2023-01-06
Category : Computers
ISBN : 9781803245126

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Extending Dynamics 365 Customer Engagement Apps with Low Code by Nicolás Andrés Fernández Pdf

Customize your Dynamics 365 customer engagement apps to increase business productivity and customer value at scale using a low-code approach Key FeaturesLeverage Power Apps and customize Dynamics 365 CE apps to implement advanced business case scenariosCreate automation with Power Automate to empower Dynamics 365 CE users to increase their productivityEasily build bots using Power Virtual Agents for both internal and external use casesBook Description Extending Dynamics 365 Customer Engagement Apps with Low Code helps you gain a comprehensive, practical understanding of how a no-code/low-code project approach works for Dynamics 365 (D365) Customer Engagement (CE). This book covers the most relevant native capabilities for configuration, along with real-world scenarios to showcase the magic of extending D365 CE apps with Power Platform. The book starts by identifying different scenarios and use cases to extend D365 CE apps with a low-code approach. You'll learn about the different capabilities of Dataverse and Power Apps used to extend native applications. Next, you'll discover how to leverage Power Apps, both Canvas apps and model-driven apps, and Power Pages, to build apps and portals around D365 CE processes. You'll also explore Power Automate's capabilities to create or modify business processes, as well as incorporate new processes and automation. As you advance, you'll also discover how Power Virtual Agents can be implemented in D365 CE apps. The book concludes by teaching you to integrate Power BI natively with customer engagement, thus facilitating the construction of advanced reports and dashboards. By the end of this book, you'll have gained hands-on expertise in customizing CE apps with Power Platform to deliver more scalable and maintainable solutions. What you will learnLeverage the capabilities of Dataverse and Power Apps to extend Dynamics 365 CE native applicationsCreate Canvas and model-driven apps on top of Dynamics 365 CE applicationsIntegrate AI Builder capabilities with Dynamics 365 CE for advanced solutionsCreate automation with business process flow, cloud flows, and classic workflowsDeploy a chatbot and integrate it with Dynamics 365 CE processesEmbed Power BI dashboards and reports in Dynamics 365 CE appsWho this book is for This book is for Dynamics 365 developers, solutions architects, technical functional consultants, and pre-sales architects working on Dynamics 365 customer engagement who want to customize and extend their customer engagement apps with the power of low-code/no-code technology, and gain practical experience in using Power Platform components to deliver scalable, maintainable, and intelligent solutions to their clients. Working knowledge of Dynamics 365 and basic knowledge of low-code/no-code technology will help you get the most out of this book.

Author : Ben Walmsley
Publisher : Springer Nature
Page : 248 pages
File Size : 53,6 Mb
Release : 2019-09-11
Category : Performing Arts
ISBN : 9783030266530

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Audience Engagement in the Performing Arts by Ben Walmsley Pdf

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.