Public Relations Theory Iii

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Public Relations Theory III

Carl H. Botan,Erich J. Sommerfeldt
Public Relations Theory III Book PDF

Author : Carl H. Botan,Erich J. Sommerfeldt
Publisher : Taylor & Francis
Page : 534 pages
File Size : 40,6 Mb
Release : 2023-02-22
Category : Business & Economics
ISBN : 9781000830859

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Public Relations Theory III by Carl H. Botan,Erich J. Sommerfeldt Pdf

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Public Relations Theory II

Carl H. Botan,Vincent Hazleton
Public Relations Theory II Book PDF

Author : Carl H. Botan,Vincent Hazleton
Publisher : Routledge
Page : 544 pages
File Size : 50,7 Mb
Release : 2010-08-27
Category : Business & Economics
ISBN : 9781135216870

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Public Relations Theory II by Carl H. Botan,Vincent Hazleton Pdf

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Public Relations Theory

Carl H. Botan
Public Relations Theory Book PDF

Author : Carl H. Botan
Publisher : Routledge
Page : 485 pages
File Size : 52,9 Mb
Release : 2017-10-03
Category : Language Arts & Disciplines
ISBN : 9781351225724

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Public Relations Theory by Carl H. Botan Pdf

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Public Relations Theory II

Carl H. Botan,Vincent Hazleton
Public Relations Theory II Book PDF

Author : Carl H. Botan,Vincent Hazleton
Publisher : Routledge
Page : 486 pages
File Size : 41,8 Mb
Release : 2010-08-27
Category : Business & Economics
ISBN : 9781135216887

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Public Relations Theory II by Carl H. Botan,Vincent Hazleton Pdf

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.

Public Relations Theory

Brigitta R. Brunner
Public Relations Theory Book PDF

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 46,9 Mb
Release : 2019-05-07
Category : Business & Economics
ISBN : 9781119373155

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Public Relations Theory by Brigitta R. Brunner Pdf

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Public Relations Theory

Eryn Travis,Edward J. Lordan
Public Relations Theory Book PDF

Author : Eryn Travis,Edward J. Lordan
Publisher : SAGE Publications
Page : 313 pages
File Size : 48,6 Mb
Release : 2020-07-08
Category : Language Arts & Disciplines
ISBN : 9781544349138

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Public Relations Theory by Eryn Travis,Edward J. Lordan Pdf

Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.

Public Relations

Jane Johnston
Public Relations Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 441 pages
File Size : 50,9 Mb
Release : 2020-07-16
Category : Social Science
ISBN : 9781000247008

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Public Relations by Jane Johnston Pdf

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Paradox in Public Relations

Kevin L. Stoker
Paradox in Public Relations Book PDF

Author : Kevin L. Stoker
Publisher : Routledge
Page : 268 pages
File Size : 46,8 Mb
Release : 2020-03-25
Category : Business & Economics
ISBN : 9781317205593

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Paradox in Public Relations by Kevin L. Stoker Pdf

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Public Relations History

Cayce Myers
Public Relations History Book PDF

Author : Cayce Myers
Publisher : Routledge
Page : 256 pages
File Size : 40,8 Mb
Release : 2020-07-29
Category : Business & Economics
ISBN : 9781351033008

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Public Relations History by Cayce Myers Pdf

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Understanding Public Relations

Lee Edwards
Understanding Public Relations Book PDF

Author : Lee Edwards
Publisher : SAGE
Page : 320 pages
File Size : 43,8 Mb
Release : 2018-04-17
Category : Social Science
ISBN : 9781526422125

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Understanding Public Relations by Lee Edwards Pdf

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Introducing Public Relations

Keith Butterick
Introducing Public Relations Book PDF

Author : Keith Butterick
Publisher : SAGE
Page : 249 pages
File Size : 42,5 Mb
Release : 2011-02-03
Category : Business & Economics
ISBN : 9781446243282

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Introducing Public Relations by Keith Butterick Pdf

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

Public Relations and Social Theory

Øyvind Ihlen,Magnus Fredriksson
Public Relations and Social Theory Book PDF

Author : Øyvind Ihlen,Magnus Fredriksson
Publisher : Routledge
Page : 539 pages
File Size : 46,8 Mb
Release : 2009-03-30
Category : Business & Economics
ISBN : 9781135840365

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Public Relations and Social Theory by Øyvind Ihlen,Magnus Fredriksson Pdf

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Public Relations

Tricia L. Hansen-Horn,Bonita Dostal Neff
Public Relations Book PDF

Author : Tricia L. Hansen-Horn,Bonita Dostal Neff
Publisher : Addison-Wesley Longman
Page : 0 pages
File Size : 45,6 Mb
Release : 2008
Category : Public relations
ISBN : 0205393551

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Public Relations by Tricia L. Hansen-Horn,Bonita Dostal Neff Pdf

Public Relations: From Theory to Practice provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts. This practical text examines a range of theories-from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative-in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field-a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection. Features: - Unique theory to practice (case studies and reflective questions) presentation focuses on the key areas of public relations concern: organizational, interpersonal, management, social constructionist, rhetorical, technological and ethical comunication. - Case studies follow ample sections on theory in each chapter and demonstrate how theories apply in real world contexts. - Reflective questions guide the discussion, point out unique features of theories as implemented in the case studies, and provide a more advanced look at the theory-to-practice connection.

The Global Public Relations Handbook

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 601 pages
File Size : 53,9 Mb
Release : 2003-06-20
Category : Business & Economics
ISBN : 9781135645496

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The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Vercic Pdf

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Visual Public Relations

Simon Collister,Sarah Roberts-Bowman
Visual Public Relations Book PDF

Author : Simon Collister,Sarah Roberts-Bowman
Publisher : Routledge
Page : 313 pages
File Size : 49,9 Mb
Release : 2018-03-28
Category : Business & Economics
ISBN : 9781351662055

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Visual Public Relations by Simon Collister,Sarah Roberts-Bowman Pdf

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.