Digital Influencers And Online Expertise

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Digital Influencers and Online Expertise

Aditi Bhatia
Digital Influencers and Online Expertise Book PDF

Author : Aditi Bhatia
Publisher : Taylor & Francis
Page : 131 pages
File Size : 42,6 Mb
Release : 2023-07-12
Category : Language Arts & Disciplines
ISBN : 9781000880496

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Digital Influencers and Online Expertise by Aditi Bhatia Pdf

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts. In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of sociocognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty, as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person’s understanding of the complexities of new media communication and a new generation of cultural intermediaries.

Influence

Sara McCorquodale
Influence Book PDF

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 52,6 Mb
Release : 2019-09-05
Category : Business & Economics
ISBN : 9781472972002

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Influence by Sara McCorquodale Pdf

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

The Influencer’s Edge: Mastering the Art of Digital Charisma

Roy Hope
The Influencer s Edge Mastering the Art of Digital Charisma Book PDF

Author : Roy Hope
Publisher : Richards Education
Page : 150 pages
File Size : 52,5 Mb
Release : 2024-06-02
Category : Business & Economics
ISBN : 8210379456XXX

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The Influencer’s Edge: Mastering the Art of Digital Charisma by Roy Hope Pdf

In the dynamic world of social media, the power of influence is undeniable. Whether you're an aspiring content creator or seeking to elevate your digital presence, "The Influencer’s Edge: Mastering the Art of Digital Charisma" offers a comprehensive roadmap to achieving success and making a lasting impact online. Authored by a seasoned expert in digital marketing, this book is packed with actionable strategies, insightful tips, and practical advice across ten detailed chapters. From crafting compelling content and engaging a loyal audience to forging lucrative partnerships and scaling your personal brand, every aspect of the influencer journey is covered. Learn how to define your niche, master content creation, grow and engage your audience, monetize your influence, and much more. Navigate the complexities of brand collaborations, manage your online presence effectively, and stay ahead of industry trends to keep your content fresh and relevant. "The Influencer’s Edge" is more than just a guide—it's your mentor in print, equipping you with everything you need to know to build a thriving digital empire. Ready to transform your passion into a profession? Your journey starts here.

Using Influencer Marketing as a Digital Business Strategy

Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Using Influencer Marketing as a Digital Business Strategy Book PDF

Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 40,7 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539

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Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan Pdf

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Influencer Marketing Guide - Special Edition

Divyam Agarwal
Influencer Marketing Guide Special Edition Book PDF

Author : Divyam Agarwal
Publisher : PARK
Page : 48 pages
File Size : 54,7 Mb
Release : 2022-10-11
Category : Business & Economics
ISBN : 8210379456XXX

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Influencer Marketing Guide - Special Edition by Divyam Agarwal Pdf

Influencer marketing involves brands uniting with online influencers to request products or services. Some influencer marketing collaborations are less palpable than that – brands simply work with influencers to ameliorate brand recognition. The important thing then's that the online collaborators are authentically influential. They've to impact the type of people with whom a brand wishes to establish a touchpoint. Influencer marketing is much further than chancing someone with an followership and offering them plutocrat or exposure to say good effects about you.

Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies

Mayfair Digital Agency
Influencer Marketing in the Beauty and Fashion Industry Trends and Case Studies Book PDF

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 10 pages
File Size : 53,5 Mb
Release : 2023-07-05
Category : Business & Economics
ISBN : 8210379456XXX

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Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies by Mayfair Digital Agency Pdf

"Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies" is a comprehensive guide that dives deep into the world of influencer marketing, specifically tailored for the beauty and fashion industry. Written by industry experts, this eBook explores the latest trends and strategies that can help brands effectively leverage the power of influencers to promote their products and connect with their target audience. From micro-influencers to celebrity endorsements, the book provides valuable insights and case studies, showcasing successful campaigns and their impact. With a focus on practical advice, readers will learn how to identify the right influencers, build fruitful partnerships, measure campaign success, and navigate the ever-changing landscape of social media. Whether you're a brand looking to enhance your marketing efforts or an aspiring influencer seeking to understand the dynamics of the industry, this book is an indispensable resource for anyone interested in influencer marketing in the beauty and fashion world.

Influencer Marketing in the B2B Space: Case Studies and Success Stories

Mayfair Digital Agency
Influencer Marketing in the B2B Space Case Studies and Success Stories Book PDF

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 9 pages
File Size : 48,5 Mb
Release : 2022-01-18
Category : Juvenile Fiction
ISBN : 8210379456XXX

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Influencer Marketing in the B2B Space: Case Studies and Success Stories by Mayfair Digital Agency Pdf

"Influencer Marketing in the B2B Space: Case Studies and Success Stories" is an essential guide for professionals seeking to harness the power of influencer marketing in the business-to-business (B2B) realm. Written by industry experts and packed with valuable insights, this book provides a comprehensive overview of the strategies, tactics, and best practices necessary to drive successful influencer campaigns in the B2B sector. The book delves into real-world case studies that showcase how B2B companies have leveraged influencer partnerships to achieve remarkable results, including increased brand awareness, lead generation, and revenue growth. From identifying the right influencers and building authentic relationships to measuring campaign effectiveness and navigating legal considerations, this resource offers a step-by-step approach to creating impactful influencer marketing campaigns. Whether you're a marketing professional, entrepreneur, or business owner, this eBook is a must-read for anyone looking to stay ahead in the ever-evolving world of B2B influencer marketing.

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López,David López López
Advances in Digital Marketing and eCommerce Book PDF

Author : Francisco J. Martínez-López,David López López
Publisher : Springer Nature
Page : 336 pages
File Size : 52,5 Mb
Release : 2021-05-26
Category : Business & Economics
ISBN : 9783030765200

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Advances in Digital Marketing and eCommerce by Francisco J. Martínez-López,David López López Pdf

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Dynamic Digital Marketing

Dawn McGruer
Dynamic Digital Marketing Book PDF

Author : Dawn McGruer
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 45,7 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781119635888

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Dynamic Digital Marketing by Dawn McGruer Pdf

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Skills, Creativity and Innovation in the Digital Platform Era

Seppo Poutanen,Anne Kovalainen
Skills Creativity and Innovation in the Digital Platform Era Book PDF

Author : Seppo Poutanen,Anne Kovalainen
Publisher : Taylor & Francis
Page : 197 pages
File Size : 53,6 Mb
Release : 2023-05-12
Category : Business & Economics
ISBN : 9781351038522

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Skills, Creativity and Innovation in the Digital Platform Era by Seppo Poutanen,Anne Kovalainen Pdf

Skills, Creativity and Innovation in the Digital Platform Era: Analyzing the New Reality of Professions and Entrepreneurship brings together two important areas: the separate research topics of professions, platforms, and entrepreneurship, and the various dimensions of what platformization means to work and to professions in contemporary societies. One of the most noteworthy global aspects in current societies is the intensifying presence of technology, to the extent that we can talk about the omnipotence of technologies, a kind of technological imperative that prevails in societies. This new type of technological imperative emerges in the working lives of practicing professionals from medical doctors to lawyers and from teachers to preachers. Platforms have become a powerful actor as enablers and reorganizers of work, creating new types of inequalities but also expanding the market relations for new professions such as social influencers. How do platforms govern and shape work and lead to new questions concerning organizing of work and professions? These are few of the key questions Poutanen and Kovalainen explore in this profound and insightful book.

Impact of Disruptive Technologies on the Socio-Economic Development of Emerging Countries

Mtenzi, Fredrick Japhet,Oreku, George S.,Lupiana, Dennis M.
Impact of Disruptive Technologies on the Socio Economic Development of Emerging Countries Book PDF

Author : Mtenzi, Fredrick Japhet,Oreku, George S.,Lupiana, Dennis M.
Publisher : IGI Global
Page : 296 pages
File Size : 43,9 Mb
Release : 2023-06-12
Category : Social Science
ISBN : 9781668468753

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Impact of Disruptive Technologies on the Socio-Economic Development of Emerging Countries by Mtenzi, Fredrick Japhet,Oreku, George S.,Lupiana, Dennis M. Pdf

Global emergencies, such as the COVID-19 pandemic and environmental concerns, have challenged the readiness of societies and forced them to operate in more innovative ways. In response, the world has witnessed new technologies emerge and researchers continually finding better solutions to cope with these situations. It is crucial that these innovations are investigated so that we may better the world during times of crisis. Impact of Disruptive Technologies on the Socio-Economic Development of Emerging Countries provides relevant case studies, innovative disruptive applications, and the latest empirical research findings in the digital technology space. Additionally, it provides accounts of the design, development, and usage of digital solutions that have an impact on addressing societal problems in emerging economies. Covering topics such as e-social work, social media addiction, and adaptive testing, this premier reference source is an essential resource for government officials, entrepreneurs, politicians, business leaders, students and educators of higher education, sociologists, librarians, researchers, and academicians.

Influencer Marketing

Sevil Yesiloglu,Joyce Costello
Influencer Marketing Book PDF

Author : Sevil Yesiloglu,Joyce Costello
Publisher : Routledge
Page : 316 pages
File Size : 40,6 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9781000228267

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Influencer Marketing by Sevil Yesiloglu,Joyce Costello Pdf

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

The Routledge Handbook of Applied Linguistics

Li Wei,Zhu Hua,James Simpson
The Routledge Handbook of Applied Linguistics Book PDF

Author : Li Wei,Zhu Hua,James Simpson
Publisher : Taylor & Francis
Page : 575 pages
File Size : 48,6 Mb
Release : 2023-08-30
Category : Language Arts & Disciplines
ISBN : 9781000885040

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The Routledge Handbook of Applied Linguistics by Li Wei,Zhu Hua,James Simpson Pdf

The Routledge Handbook of Applied Linguistics, published in 2011, has long been a standard introduction and essential reference point to the broad interdisciplinary field of applied linguistics. Reflecting the growth and widening scope of applied linguistics, this new edition thoroughly updates and expands coverage. It includes 27 new chapters, now consists of two complementary volumes, and covers a wide range of topics from a variety of perspectives. Volume One is organized into two sections – ‘Language learning and language education’ and ‘Key areas and approaches in applied linguistics’ – and Volume Two also has two sections – ‘Applied linguistics in society’ and ‘Broadening horizons’. Each volume includes 30 chapters written by specialists from around the world. Each chapter provides an overview of the history of the topic, the main current issues, recommendations for practice, and possible future trajectories. Where appropriate, authors discuss the impact and use of new research methods in the area. Suggestions for further reading and cross-references are provided with every chapter. The Routledge Handbook of Applied Linguistics remains the authoritative overview to this dynamic field and essential reading for advanced undergraduate and postgraduate students, scholars, and researchers of applied linguistics.

Influencer Marketing Applications Within the Metaverse

Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza
Influencer Marketing Applications Within the Metaverse Book PDF

Author : Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza
Publisher : IGI Global
Page : 353 pages
File Size : 41,7 Mb
Release : 2023-05-22
Category : Business & Economics
ISBN : 9781668489000

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Influencer Marketing Applications Within the Metaverse by Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza Pdf

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Influencer Partnerships: Finding the Right Fit for Your Brand

Mayfair Digital Agency
Influencer Partnerships Finding the Right Fit for Your Brand Book PDF

Author : Mayfair Digital Agency
Publisher : Hedefimiz Özgürlük
Page : 10 pages
File Size : 45,5 Mb
Release : 2023-07-12
Category : Business & Economics
ISBN : 8210379456XXX

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Influencer Partnerships: Finding the Right Fit for Your Brand by Mayfair Digital Agency Pdf

In today's highly digitalized world, establishing a strong online presence has become paramount for brands looking to reach their target audience effectively. One of the most effective strategies for brand promotion is through influencer partnerships. These collaborations allow brands to tap into the vast social media followings of influencers, leveraging their credibility and influence to connect with potential customers. However, not all influencer partnerships are created equal. To maximize the benefits of such collaborations, brands must find the right fit for their specific goals and target market. Firstly, it is essential to identify influencers whose values align with the brand's core message and image. Authenticity is key in influencer marketing, and partnering with influencers who genuinely believe in the brand enhances the credibility of the collaboration. Secondly, brands should analyze the influencer's audience demographics and engagement metrics to ensure they align with their target market. A significant number of followers does not necessarily guarantee success; it is the quality of the followers and their level of engagement that truly matters. Moreover, brands should consider the influencer's previous brand partnerships and collaborations to assess their effectiveness. By examining the influencer's track record, brands can gain valuable insights into the potential outcomes of a partnership. In conclusion, influencer partnerships can be a powerful tool for brand promotion if approached strategically. Finding the right fit requires careful consideration of values, audience demographics, engagement metrics, and past collaborations. By choosing influencers who resonate with the brand's identity and have a genuine connection with their followers, brands can create meaningful and impactful partnerships that drive engagement, awareness, and ultimately, business growth.