Digital Marketing In Sports

Digital Marketing In Sports Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Digital Marketing In Sports book. This book definitely worth reading, it is an incredibly well-written.

Digital Marketing in Sports

Brandon Mastromartino,James J. Zhang
Digital Marketing in Sports Book PDF

Author : Brandon Mastromartino,James J. Zhang
Publisher : Taylor & Francis
Page : 345 pages
File Size : 40,8 Mb
Release : 2023-11-10
Category : Sports & Recreation
ISBN : 9781000988802

Get Book

Digital Marketing in Sports by Brandon Mastromartino,James J. Zhang Pdf

This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Digital Sport Marketing

Alan Seymour,Paul Blakey
Digital Sport Marketing Book PDF

Author : Alan Seymour,Paul Blakey
Publisher : Routledge
Page : 236 pages
File Size : 51,6 Mb
Release : 2020-09-10
Category : Business & Economics
ISBN : 9781351789929

Get Book

Digital Sport Marketing by Alan Seymour,Paul Blakey Pdf

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Marketing Analysis in Sport Business

Kevin K Byon,Brian H Yim,James J. Zhang
Marketing Analysis in Sport Business Book PDF

Author : Kevin K Byon,Brian H Yim,James J. Zhang
Publisher : Taylor & Francis
Page : 384 pages
File Size : 54,6 Mb
Release : 2022-07-15
Category : Sports & Recreation
ISBN : 9781000618938

Get Book

Marketing Analysis in Sport Business by Kevin K Byon,Brian H Yim,James J. Zhang Pdf

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Sports Marketing

Sean Ennis
Sports Marketing Book PDF

Author : Sean Ennis
Publisher : Springer Nature
Page : 306 pages
File Size : 40,5 Mb
Release : 2020-11-14
Category : Business & Economics
ISBN : 9783030537401

Get Book

Sports Marketing by Sean Ennis Pdf

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Sports Marketing

Michael J. Fetchko,Donald P. Roy,Vassilis Dalakas
Sports Marketing Book PDF

Author : Michael J. Fetchko,Donald P. Roy,Vassilis Dalakas
Publisher : Taylor & Francis
Page : 491 pages
File Size : 48,9 Mb
Release : 2024-01-31
Category : Business & Economics
ISBN : 9781003819493

Get Book

Sports Marketing by Michael J. Fetchko,Donald P. Roy,Vassilis Dalakas Pdf

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

Strategies in Sports Marketing: Technologies and Emerging Trends

Dos Santos, Manuel Alonso
Strategies in Sports Marketing Technologies and Emerging Trends Book PDF

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Page : 363 pages
File Size : 46,7 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781466659957

Get Book

Strategies in Sports Marketing: Technologies and Emerging Trends by Dos Santos, Manuel Alonso Pdf

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Social Media in Sport Marketing

Timothy Newman,Jason Peck,Brendan Wilhide
Social Media in Sport Marketing Book PDF

Author : Timothy Newman,Jason Peck,Brendan Wilhide
Publisher : Routledge
Page : 216 pages
File Size : 50,5 Mb
Release : 2017-01-08
Category : Sports & Recreation
ISBN : 9781351817202

Get Book

Social Media in Sport Marketing by Timothy Newman,Jason Peck,Brendan Wilhide Pdf

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Canadian Sport Marketing

Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine
Canadian Sport Marketing Book PDF

Author : Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine
Publisher : Human Kinetics
Page : 402 pages
File Size : 53,9 Mb
Release : 2022
Category : Sports
ISBN : 9781718200944

Get Book

Canadian Sport Marketing by Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine Pdf

"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--

Contemporary Sport Marketing

James J. Zhang,Brenda G. Pitts
Contemporary Sport Marketing Book PDF

Author : James J. Zhang,Brenda G. Pitts
Publisher : Routledge
Page : 251 pages
File Size : 43,9 Mb
Release : 2017-02-17
Category : Sports & Recreation
ISBN : 9781351967334

Get Book

Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Contemporary Sport Marketing

James J. Zhang,Brenda G. Pitts
Contemporary Sport Marketing Book PDF

Author : James J. Zhang,Brenda G. Pitts
Publisher : Taylor & Francis
Page : 296 pages
File Size : 53,8 Mb
Release : 2017-02-17
Category : Sports & Recreation
ISBN : 9781351967341

Get Book

Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Relationship Marketing in Sports

Andre Buhler,Gerd Nufer
Relationship Marketing in Sports Book PDF

Author : Andre Buhler,Gerd Nufer
Publisher : Routledge
Page : 208 pages
File Size : 51,9 Mb
Release : 2012-07-26
Category : Business & Economics
ISBN : 9781136436161

Get Book

Relationship Marketing in Sports by Andre Buhler,Gerd Nufer Pdf

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Sport 2.0

Andy Miah
Sport 2 0 Book PDF

Author : Andy Miah
Publisher : MIT Press
Page : 285 pages
File Size : 40,9 Mb
Release : 2024-02-06
Category : Social Science
ISBN : 9780262551212

Get Book

Sport 2.0 by Andy Miah Pdf

Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics. Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

The Marketing of Sport

John G. Beech,Simon Chadwick
The Marketing of Sport Book PDF

Author : John G. Beech,Simon Chadwick
Publisher : Pearson Education
Page : 614 pages
File Size : 53,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 027368826X

Get Book

The Marketing of Sport by John G. Beech,Simon Chadwick Pdf

This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes. It includes 24 chapters contributed by leading authorities from the UK, Ireland, the US, Greece, France, New Zealand and Australia. The chapters address important developments including sponsorship and endorsements, branding, fan behaviour, merchandising, ticketing and the globalization of sport. It has over 60 international case studies. Learning outcomes, case study questions and recommended further reading all enhance students' learning and development.

Sport Consumer Behaviour

Kostas Alexandris,Heath McDonald,Daniel C. Funk
Sport Consumer Behaviour Book PDF

Author : Kostas Alexandris,Heath McDonald,Daniel C. Funk
Publisher : Routledge
Page : 396 pages
File Size : 44,8 Mb
Release : 2016-07-18
Category : Business & Economics
ISBN : 9781317431510

Get Book

Sport Consumer Behaviour by Kostas Alexandris,Heath McDonald,Daniel C. Funk Pdf

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Social Media In Sport: Theory And Practice

Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick
Social Media In Sport Theory And Practice Book PDF

Author : Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick
Publisher : World Scientific
Page : 507 pages
File Size : 45,7 Mb
Release : 2021-07-26
Category : Business & Economics
ISBN : 9789811237676

Get Book

Social Media In Sport: Theory And Practice by Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick Pdf

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.