Digital Media Influence

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Digital Media Influence

Andy Ruddock
Digital Media Influence Book PDF

Author : Andy Ruddock
Publisher : SAGE
Page : 147 pages
File Size : 47,8 Mb
Release : 2020-03-09
Category : Language Arts & Disciplines
ISBN : 9781529700275

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Digital Media Influence by Andy Ruddock Pdf

Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

Handbook of Research on the Societal Impact of Digital Media

Guzzetti, Barbara
Handbook of Research on the Societal Impact of Digital Media Book PDF

Author : Guzzetti, Barbara
Publisher : IGI Global
Page : 789 pages
File Size : 40,7 Mb
Release : 2015-08-27
Category : Computers
ISBN : 9781466683112

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Handbook of Research on the Societal Impact of Digital Media by Guzzetti, Barbara Pdf

The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.

Digital Media and Society

A. White
Digital Media and Society Book PDF

Author : A. White
Publisher : Springer
Page : 222 pages
File Size : 52,9 Mb
Release : 2014-08-22
Category : Social Science
ISBN : 9781137393630

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Digital Media and Society by A. White Pdf

Referencing key contemporary debates on issues like surveillance, identity, the global financial crisis, the digital divide and Internet politics, Andrew White provides a critical intervention in discussions on the impact of the proliferation of digital media technologies on politics, the economy and social practices.

Social Media in the 21st Century

Walter J. Kahn
Social Media in the 21st Century Book PDF

Author : Walter J. Kahn
Publisher : Nova Science Publishers
Page : 156 pages
File Size : 40,5 Mb
Release : 2021
Category : Social Science
ISBN : 1536198269

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Social Media in the 21st Century by Walter J. Kahn Pdf

"There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"--

Digital Media and Society

Adrian Athique
Digital Media and Society Book PDF

Author : Adrian Athique
Publisher : John Wiley & Sons
Page : 628 pages
File Size : 52,9 Mb
Release : 2013-07-31
Category : Social Science
ISBN : 9780745680668

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Digital Media and Society by Adrian Athique Pdf

The rise of digital media has been widely regarded as transforming the nature of our social experience in the twenty-first century. The speed with which new forms of connectivity and communication are being incorporated into our everyday lives often gives us little time to stop and consider the social implications of those practices. Nonetheless, it is critically important that we do so, and this sociological introduction to the field of digital technologies is intended to enable a deeper understanding of their prominent role in everyday life. The fundamental theoretical and ethical debates on the sociology of the digital media are presented in accessible summaries, ranging from economy and technology to criminology and sexuality. Key theoretical paradigms are explored through a broad range of contemporary social phenomena – from social networking and virtual lives to the rise of cybercrime and identity theft, from the utopian ideals of virtual democracy to the Orwellian nightmare of the surveillance society, from the free software movement to the implications of online shopping. As an entry-level pathway for students in sociology, media, communications and cultural studies, the aim of this work is to situate the rise of digital media within the context of a complex and rapidly changing world.

Influence

Sara McCorquodale
Influence Book PDF

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 48,7 Mb
Release : 2019-09-05
Category : Business & Economics
ISBN : 9781472972002

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Influence by Sara McCorquodale Pdf

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

Digital Influence

Joel Backaler
Digital Influence Book PDF

Author : Joel Backaler
Publisher : Springer
Page : 214 pages
File Size : 51,7 Mb
Release : 2018-08-22
Category : Business & Economics
ISBN : 9783319783963

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Digital Influence by Joel Backaler Pdf

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

International Perspectives on Digital Media and Early Literacy

Katharina J. Rohlfing,Claudia Müller-Brauers
International Perspectives on Digital Media and Early Literacy Book PDF

Author : Katharina J. Rohlfing,Claudia Müller-Brauers
Publisher : Routledge
Page : 204 pages
File Size : 47,8 Mb
Release : 2020-10-19
Category : Computers
ISBN : 9781000198492

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International Perspectives on Digital Media and Early Literacy by Katharina J. Rohlfing,Claudia Müller-Brauers Pdf

International Perspectives on Digital Media and Early Literacy evaluates the use and impact of digital devices for social interaction, language acquisition, and early literacy. It explores the role of interactive mediation as a tool for using digital media and provides empirical examples of best practice for digital media targeting language teaching and learning. The book brings together a range of international contributions and discusses the increasing trend of digitalization as an additional resource in early childhood literacy. It provides a broad insight into current research on the potential of digital media in inclusive settings by integrating multiple perspectives from different scientific fields: (psycho)linguistics, cognitive science, language didactics, developmental psychology, technology development, and human–machine interaction. Drawing on a large body of research, it shows that crucial early experiences in communication and social learning are the basis for later academic skills. The book is structured to display children’s first developmental steps in learning in interaction with digital media and highlight various domains of early digital media use in family, kindergarten, and primary schools. This book will appeal to practitioners, academics, researchers, and students with an interest in early education, literacy education, digital education, the sociology of digital culture and social interaction, school reform, and teacher education.

Digital Influence Warfare in the Age of Social Media

James J. F. Forest
Digital Influence Warfare in the Age of Social Media Book PDF

Author : James J. F. Forest
Publisher : Bloomsbury Publishing USA
Page : 356 pages
File Size : 48,7 Mb
Release : 2021-09-09
Category : Political Science
ISBN : 9798216074564

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Digital Influence Warfare in the Age of Social Media by James J. F. Forest Pdf

This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.

Public Influence

Mira Sucharov
Public Influence Book PDF

Author : Mira Sucharov
Publisher : University of Toronto Press
Page : 230 pages
File Size : 51,5 Mb
Release : 2019-01-02
Category : Social Science
ISBN : 9781487587475

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Public Influence by Mira Sucharov Pdf

How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

The Hype Machine

Sinan Aral
The Hype Machine Book PDF

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 40,5 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780525574521

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Media Influence

Information Resources Management Association
Media Influence Book PDF

Author : Information Resources Management Association
Publisher : Information Science Reference
Page : 0 pages
File Size : 51,6 Mb
Release : 2018
Category : Social Science
ISBN : 1522539298

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Media Influence by Information Resources Management Association Pdf

Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.

Routledge Handbook of Digital Media and Communication

Leah A. Lievrouw,Brian D. Loader
Routledge Handbook of Digital Media and Communication Book PDF

Author : Leah A. Lievrouw,Brian D. Loader
Publisher : Routledge
Page : 487 pages
File Size : 50,5 Mb
Release : 2020-11-16
Category : Computers
ISBN : 9781317205296

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Routledge Handbook of Digital Media and Communication by Leah A. Lievrouw,Brian D. Loader Pdf

What are we to make of our digital social lives and the forces that shape it? Should we feel fortunate to experience such networked connectivity? Are we privileged to have access to unimaginable amounts of information? Is it easier to work in a digital global economy? Or is our privacy and freedom under threat from digital surveillance? Our security and welfare being put at risk? Our politics undermined by hidden algorithms and misinformation? Written by a distinguished group of leading scholars from around the world, the Routledge Handbook of Digital Media and Communication provides a comprehensive, unique, and multidisciplinary exploration of this rapidly growing and vibrant field of study. The Handbook adopts a three-part structural framework for understanding the sociocultural impact of digital media: the artifacts or physical devices and systems that people use to communicate; the communicative practices in which they engage to use those devices, express themselves, and share meaning; and the organizational and institutional arrangements, structures, or formations that develop around those practices and artifacts. Comprising a series of essay-chapters on a wide range of topics, this volume crystallizes current knowledge, provides historical context, and critically articulates the challenges and implications of the emerging dominance of the network and normalization of digitally mediated relations. Issues explored include the power of algorithms, digital currency, gaming culture, surveillance, social networking, and connective mobilization. More than a reference work, this Handbook delivers a comprehensive, authoritative overview of the state of new media scholarship and its most important future directions that will shape and animate current debates.

Retooling Politics

Andreas Jungherr,Gonzalo Rivero,Daniel Gayo-Avello
Retooling Politics Book PDF

Author : Andreas Jungherr,Gonzalo Rivero,Daniel Gayo-Avello
Publisher : Cambridge University Press
Page : 337 pages
File Size : 47,6 Mb
Release : 2020-06-11
Category : Computers
ISBN : 9781108419406

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Retooling Politics by Andreas Jungherr,Gonzalo Rivero,Daniel Gayo-Avello Pdf

Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.

Digital Media and Political Engagement Worldwide

Eva Anduiza Perea,Michael James Jensen,Laia Jorba
Digital Media and Political Engagement Worldwide Book PDF

Author : Eva Anduiza Perea,Michael James Jensen,Laia Jorba
Publisher : Cambridge University Press
Page : 305 pages
File Size : 53,6 Mb
Release : 2012-06-29
Category : Business & Economics
ISBN : 9781107021426

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Digital Media and Political Engagement Worldwide by Eva Anduiza Perea,Michael James Jensen,Laia Jorba Pdf

This book explores how digital media use affects political attitudes and behavior, and how this relationship is shaped by political environments across countries. While research in this area has concentrated on the United States and United Kingdom, such results are set in comparative relief through the analysis of cases across Europe, Latin America, the Middle East, and Asia. The book concludes that digital media have an effect on users, and depicts some of the characteristics of different political systems that play a significant role for online political engagement.