Digital Strategy

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Driving Digital Strategy

Sunil Gupta
Driving Digital Strategy Book PDF

Author : Sunil Gupta
Publisher : Harvard Business Press
Page : 327 pages
File Size : 45,7 Mb
Release : 2018-07-24
Category : Computers
ISBN : 9781633692695

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Driving Digital Strategy by Sunil Gupta Pdf

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Digital Marketing Strategy

Simon Kingsnorth
Digital Marketing Strategy Book PDF

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 51,5 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9780749474713

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Digital Marketing Strategy by Simon Kingsnorth Pdf

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Strategy is Digital

Carlos Cordon,Pau Garcia-Milà,Teresa Ferreiro Vilarino,Pablo Caballero
Strategy is Digital Book PDF

Author : Carlos Cordon,Pau Garcia-Milà,Teresa Ferreiro Vilarino,Pablo Caballero
Publisher : Springer
Page : 144 pages
File Size : 52,7 Mb
Release : 2016-06-01
Category : Business & Economics
ISBN : 9783319311326

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Strategy is Digital by Carlos Cordon,Pau Garcia-Milà,Teresa Ferreiro Vilarino,Pablo Caballero Pdf

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Digital Transformation at Scale

Andrew Greenway,Ben Terrett
Digital Transformation at Scale Book PDF

Author : Andrew Greenway,Ben Terrett
Publisher : London School of Economics and Political Science
Page : 0 pages
File Size : 40,5 Mb
Release : 2018
Category : Internet in public administration
ISBN : 1907994785

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Digital Transformation at Scale by Andrew Greenway,Ben Terrett Pdf

"Organisations that grew up on the web have changed our attitude to the services we rely on every day. We expect them to work, be simple, cheap or free. They have done this by perfecting new technologies, practices, cultures and business models. However, organizations founded before the Internet aren't keeping pace - despite spending millions on IT. Faced with the digital revolution, many people working in large organisations instinctively see its consequences as another layer of complexity. To some of them, `digital' promises a better fax machine, a quicker horse, a brighter candle. In fact, digital is about applying the culture, practices, business models and technologies of the Internet era to respond to people's raised expectations. It is not a new function. It is not even a new way of running the existing functions of an organisation, whether those are IT or communications. It is a new way of running organisations. A successful digital transformation makes it possible not only to deliver products and services that are simpler, cheaper and better, but for the organisation as a whole to operate effectively in the online era. This book is a guide to building a digital institution. Based on experience and not theory it explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to this new way of working, and what lessons others can learn from their experience. It is based on the authors' experience designing and helping to deliver the UK government's successful `Government Digital Service'. The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped GBP4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries, and private sector companies too, took note. Here is a simple map to navigate a path through the blockers, buzzwords and bloody-mindedness that doom analogue organisations."--Publisher's description.

Build Your Digital Strategy

Ryan Sawrie
Build Your Digital Strategy Book PDF

Author : Ryan Sawrie
Publisher : Digital Zeal
Page : 114 pages
File Size : 51,6 Mb
Release : 2021-12-01
Category : Business & Economics
ISBN : 9798495996496

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Build Your Digital Strategy by Ryan Sawrie Pdf

Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.

The Future of Competitive Strategy

Mohan Subramaniam
The Future of Competitive Strategy Book PDF

Author : Mohan Subramaniam
Publisher : MIT Press
Page : 314 pages
File Size : 48,5 Mb
Release : 2022-08-16
Category : Business & Economics
ISBN : 9780262046992

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The Future of Competitive Strategy by Mohan Subramaniam Pdf

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

UX Strategy

Jaime Levy
UX Strategy Book PDF

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 42,7 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781449373016

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Digital Strategy

Alexander Rauser
Digital Strategy Book PDF

Author : Alexander Rauser
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 53,6 Mb
Release : 2016
Category : Strategic planning
ISBN : 151933124X

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Digital Strategy by Alexander Rauser Pdf

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.

Leading Digital Strategy

Christopher Bones,James Hammersley
Leading Digital Strategy Book PDF

Author : Christopher Bones,James Hammersley
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 41,7 Mb
Release : 2015-03-03
Category : Business & Economics
ISBN : 9780749473105

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Leading Digital Strategy by Christopher Bones,James Hammersley Pdf

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.

Beyond Digital

Paul Leinwand,Mahadeva Matt Mani
Beyond Digital Book PDF

Author : Paul Leinwand,Mahadeva Matt Mani
Publisher : Harvard Business Press
Page : 142 pages
File Size : 40,8 Mb
Release : 2022-01-04
Category : Business & Economics
ISBN : 9781647822330

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Beyond Digital by Paul Leinwand,Mahadeva Matt Mani Pdf

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Digital Strategy

Mark Robertson
Digital Strategy Book PDF

Author : Mark Robertson
Publisher :
Page : 70 pages
File Size : 51,9 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 8210379456XXX

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Digital Strategy by Mark Robertson Pdf

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

Digital Strategy Framework

Amit Prabhu
Digital Strategy Framework Book PDF

Author : Amit Prabhu
Publisher : Business Expert Press
Page : 186 pages
File Size : 41,7 Mb
Release : 2024-02-22
Category : Business & Economics
ISBN : 9781637425664

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Digital Strategy Framework by Amit Prabhu Pdf

Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy. This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases. Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace. This book is not just about information...it’s all about transformation!

Research Handbook on Digital Strategy

Carmelo Cennamo,Giovanni B. Dagnino,Feng Zhu
Research Handbook on Digital Strategy Book PDF

Author : Carmelo Cennamo,Giovanni B. Dagnino,Feng Zhu
Publisher : Edward Elgar Publishing
Page : 429 pages
File Size : 50,9 Mb
Release : 2023-05-09
Category : Business & Economics
ISBN : 9781800378902

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Research Handbook on Digital Strategy by Carmelo Cennamo,Giovanni B. Dagnino,Feng Zhu Pdf

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Optimizing Digital Strategy

Christopher Bones,James Hammersley,Nick Shaw
Optimizing Digital Strategy Book PDF

Author : Christopher Bones,James Hammersley,Nick Shaw
Publisher : Kogan Page Publishers
Page : 249 pages
File Size : 53,9 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9780749483739

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Optimizing Digital Strategy by Christopher Bones,James Hammersley,Nick Shaw Pdf

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

The Seven Principles of Digital Business Strategy

Niall McKeown,Mark Durkin
The Seven Principles of Digital Business Strategy Book PDF

Author : Niall McKeown,Mark Durkin
Publisher : Business Expert Press
Page : 158 pages
File Size : 52,7 Mb
Release : 2017-10-04
Category : Business & Economics
ISBN : 9781631570346

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The Seven Principles of Digital Business Strategy by Niall McKeown,Mark Durkin Pdf

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.