Direct Mail In The Digital Age

Author : Lin Grensing-Pophal
Publisher : Self-Counsel Press
Page : 168 pages
File Size : 48,6 Mb
Release : 2012-10-01
Category : Business & Economics
ISBN : 9781770409200

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Direct Mail in the Digital Age by Lin Grensing-Pophal Pdf

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.

Author : Malcolm Auld
Publisher : Unknown
Page : 128 pages
File Size : 48,5 Mb
Release : 2019-03
Category : Electronic
ISBN : 0958030340

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Direct Mail - the REAL Digital Disruptor by Malcolm Auld Pdf

A guide on how to use direct mail to grow your business in a digtial world. The book includes case studies, interviews with international experts, tips and advice, as well as how-to formats to create outstanding direct mail. It demonstrates how to integrate mail with other channels for best results.

Author : Patricia Rich,Dana S. Hines,Rosie Siemer
Publisher : Rowman & Littlefield
Page : 453 pages
File Size : 46,5 Mb
Release : 2015-12-03
Category : Business & Economics
ISBN : 9781442259829

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Membership Marketing in the Digital Age by Patricia Rich,Dana S. Hines,Rosie Siemer Pdf

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Author : Robert W. Bly
Publisher : Entrepreneur Press
Page : 340 pages
File Size : 40,7 Mb
Release : 2019-03-19
Category : Business & Economics
ISBN : 9781613083895

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The Direct Mail Revolution by Robert W. Bly Pdf

BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Author : Robert W. Palmatier,Lena Steinhoff
Publisher : Routledge
Page : 261 pages
File Size : 47,9 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781351388238

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Relationship Marketing in the Digital Age by Robert W. Palmatier,Lena Steinhoff Pdf

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Author : John O'Connor,Eamonn Galvin
Publisher : Financial Times/Prentice Hall
Page : 236 pages
File Size : 42,8 Mb
Release : 2001
Category : Elektronisk markedsføring
ISBN : PSU:000044540968

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Marketing in the Digital Age by John O'Connor,Eamonn Galvin Pdf

The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

Author : Learn2succeed. com Incorporated
Publisher : Productive Publications
Page : 147 pages
File Size : 49,9 Mb
Release : 2014-05-14
Category : Business & Economics
ISBN : 9781552704714

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Advertising for Beginners: Successful Web and Offline Advertising in the Digital Age by Learn2succeed. com Incorporated Pdf

Author : Wendy Lewis
Publisher : CRC Press
Page : 151 pages
File Size : 45,6 Mb
Release : 2024-04-16
Category : Medical
ISBN : 9781003817994

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Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis Pdf

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

Author : Brian Thomas,Matthew Housden
Publisher : Bloomsbury Publishing
Page : 536 pages
File Size : 41,9 Mb
Release : 2017-06-29
Category : Business & Economics
ISBN : 9781472939081

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Direct and Digital Marketing in Practice by Brian Thomas,Matthew Housden Pdf

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

Author : Mark Garcia
Publisher : Morgan James Publishing
Page : 154 pages
File Size : 53,8 Mb
Release : 2018-01-16
Category : Business & Economics
ISBN : 9781630471026

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How to Become a Rock Star Chef in the Digital Age by Mark Garcia Pdf

Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing. In the end, it’s all about how you engage and serve your customers and potential customers. As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.

Author : Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao
Publisher : World Scientific
Page : 404 pages
File Size : 41,5 Mb
Release : 2020-08-26
Category : Business & Economics
ISBN : 9789811216992

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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao Pdf

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Author : Matthew Housden,Brian Thomas
Publisher : Taylor & Francis
Page : 356 pages
File Size : 45,8 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136409974

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Direct Marketing in Practice by Matthew Housden,Brian Thomas Pdf

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Author : Debra Zahay
Publisher : Business Expert Press
Page : 175 pages
File Size : 51,9 Mb
Release : 2015-01-27
Category : Business & Economics
ISBN : 9781606499252

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Digital Marketing Management by Debra Zahay Pdf

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Author : Lee Banville
Publisher : Bloomsbury Publishing USA
Page : 715 pages
File Size : 46,5 Mb
Release : 2016-12-12
Category : History
ISBN : 9798216066972

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Covering American Politics in the 21st Century [2 volumes] by Lee Banville Pdf

This encyclopedia provides a real-world guide to American political journalism and news coverage in the 21st century, from the most influential media organizations and pundits to the controversies and practices shaping modern-day political journalism. Over the last 20 years, political campaigns and the media that cover them have been fundamentally altered by a mix of technology and money. This timely work surveys the legal, financial, and technological changes that have swept through the political process, putting those changes in context to help readers appreciate how they affect what the public learns—and doesn't learn—about the candidates and lawmakers at the local, state, and federal levels. The encyclopedia offers a critical examination of a broad range of topics organized in a narrative, A-to-Z format. Written by journalists and political experts, the two volumes cover the major issues, organizations, and trends affecting both politics and the coverage of political campaigns. Some 200 entries treat everything from news organizations, think tanks, and significant individuals to questions concerning money, advertising, and campaign tactics. Objective, unbiased, and comprehensive, the encyclopedia is an unequaled resource for anyone seeking to understand American political journalism and news coverage in the 21st century.

Author : Mu Hu
Publisher : Business Expert Press
Page : 166 pages
File Size : 40,6 Mb
Release : 2019-12-23
Category : Business & Economics
ISBN : 9781951527099

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Highly Effective Marketing Analytics by Mu Hu Pdf

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.