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Author : Charles Mallory
Publisher : Crisp Pub Incorporated
Page : 73 pages
File Size : 46,9 Mb
Release : 1991
Category : Business & Economics
ISBN : 1560520752
Tips on marketing strategy, designing a mailing piece, working with list brokers and more.
Author : Mark Hagar,Holly Rohleder
Publisher : Unknown
Page : 67 pages
File Size : 44,9 Mb
Release : 2004-07
Category : Electronic
ISBN : 0975991000
"How to" book for direct mail. Describes the features and benefits of using direct mail and step by step instructions for creating and implementing a direct mail campaign. Includes planning worksheets as an appendix.
Author : Robert W. Bly
Publisher : Entrepreneur Press
Page : 340 pages
File Size : 44,5 Mb
Release : 2019-03-19
Category : Business & Economics
ISBN : 9781613083895
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author : INSIGHT PUBLISHING
Publisher : Internet Profit Kit
Page : 308 pages
File Size : 53,5 Mb
Release : 2005-09
Category : Business & Economics
ISBN : 1932863273
Author : Herschell Gordon Lewis,Carol Nelson
Publisher : Ntc Business Books
Page : 467 pages
File Size : 41,7 Mb
Release : 1996
Category : Literary Criticism
ISBN : 0844235709
Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
Author : Herschell Gordon Lewis
Publisher : Prentice Hall Press
Page : 258 pages
File Size : 55,5 Mb
Release : 1984
Category : Business & Economics
ISBN : 0132147505
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
Author : Patrick Forsyth
Publisher : Teach Yourself
Page : 127 pages
File Size : 50,9 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781444795134
Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so. Each of the seven chapters in Direct Marketing In A Week covers a different aspect: - Sunday: The recipients: database considerations - Monday: The core elements of direct mail - Tuesday: The component mix - Wednesday: Creatively enhancing persuasiveness - Thursday: Follow-up activity - Friday: Email approaches: as easy as 'click' - Saturday: Future campaigns
Author : Craig Simpson,Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 260 pages
File Size : 53,8 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9781613082553
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Author : Anonim
Publisher : Unknown
Page : 1620 pages
File Size : 49,8 Mb
Release : 1981
Category : Direct marketing
ISBN : UCLA:L0050890508
Author : Partick Forsyth
Publisher : Teach Yourself
Page : 111 pages
File Size : 40,6 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781473601963
Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
Author : William A. Cohen
Publisher : Unknown
Page : 12 pages
File Size : 49,5 Mb
Release : 1989
Category : Advertising, Direct-mail
ISBN : MINN:30000001012156
Author : Don Debelak
Publisher : Unknown
Page : 308 pages
File Size : 45,6 Mb
Release : 1997
Category : Business & Economics
ISBN : 1558507043
Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace
Author : Maximilian Stieler
Publisher : Springer
Page : 1510 pages
File Size : 51,8 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9783319455969
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Sarah White
Publisher : Penguin
Page : 490 pages
File Size : 51,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 1592571352
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author : Sarah White
Publisher : Penguin
Page : 490 pages
File Size : 40,8 Mb
Release : 2003-11-04
Category : Business & Economics
ISBN : 9781440696114
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
