Direct Marketing In A Week

Author : Patrick Forsyth
Publisher : Teach Yourself
Page : 127 pages
File Size : 55,9 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781444795134

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Direct Marketing In A Week by Patrick Forsyth Pdf

Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so. Each of the seven chapters in Direct Marketing In A Week covers a different aspect: - Sunday: The recipients: database considerations - Monday: The core elements of direct mail - Tuesday: The component mix - Wednesday: Creatively enhancing persuasiveness - Thursday: Follow-up activity - Friday: Email approaches: as easy as 'click' - Saturday: Future campaigns

Author : Dee Twomey
Publisher : Hodder Education
Page : 96 pages
File Size : 51,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 034085765X

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Direct Marketing in a Week by Dee Twomey Pdf

This book will appeal to marketers of all levels hoping to improve both their skills and knowledge base in direct marketing. Direct marketing describes the process where information about an individual's responses and transactions are recorded and this data is used to target, implement and control marketing activity. It is the focus on the individual level that distinguishes direct marketing from traditional marketing methods. This strategic sector of marketing has grown by over 20% since 1998 and is set to continue growing over the next 5 years. It is an area that marketing professionals are increasingly being asked to focus on and specifically skilled direct marketers are increasingly in demand.

Author : Partick Forsyth
Publisher : Teach Yourself
Page : 111 pages
File Size : 53,8 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781473601963

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Successful Direct Marketing in a Week: Teach Yourself eBook ePub by Partick Forsyth Pdf

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Author : Andrew R. Thomas,Dale M. Lewison,William J. Hauser,Linda M. Orr
Publisher : Bloomsbury Publishing USA
Page : 233 pages
File Size : 51,5 Mb
Release : 2006-11-30
Category : Business & Economics
ISBN : 9780313084515

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Direct Marketing in Action by Andrew R. Thomas,Dale M. Lewison,William J. Hauser,Linda M. Orr Pdf

In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.

Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 40,9 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187

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The Direct Mail Solution by Craig Simpson,Dan Kennedy Pdf

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Author : Edward L. Nash
Publisher : McGraw-Hill Companies
Page : 488 pages
File Size : 49,5 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:49015001092981

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Direct Marketing by Edward L. Nash Pdf

Author : Jane Heaton
Publisher : Teach Yourself
Page : 128 pages
File Size : 44,9 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781473608269

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Content Marketing In A Week by Jane Heaton Pdf

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success

Author : Lois K. Geller
Publisher : Simon and Schuster
Page : 392 pages
File Size : 42,8 Mb
Release : 1996
Category : Business & Economics
ISBN : 9780684827414

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Response! by Lois K. Geller Pdf

With 25 years experience the author shows how to write effective copy, design a winning package, choose the right audience and test and run an efficient fulfilment process in the field of direct product marketing

Author : Mark S. Bacon
Publisher : Unknown
Page : 312 pages
File Size : 43,9 Mb
Release : 1997-10-28
Category : Business & Economics
ISBN : PSU:000033651880

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Do-It-Yourself Direct Marketing by Mark S. Bacon Pdf

Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.

Author : Freeman F. Gosden
Publisher : Wiley
Page : 250 pages
File Size : 51,7 Mb
Release : 1989-12-13
Category : Business & Economics
ISBN : 0471513288

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Direct Marketing Success by Freeman F. Gosden Pdf

For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.

Author : Anonim
Publisher : Unknown
Page : 180 pages
File Size : 49,8 Mb
Release : 2002
Category : Direct marketing
ISBN : 1597343242

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Direct Marketing by Anonim Pdf

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 44,5 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Author : Jeffrey Dobkin
Publisher : Danielle Adams Publishing
Page : 419 pages
File Size : 46,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 9780964287921

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How to Market a Product for Under $500 by Jeffrey Dobkin Pdf

Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.

Author : Stan Rapp
Publisher : McGraw Hill Professional
Page : 257 pages
File Size : 47,7 Mb
Release : 2009-11-06
Category : Business & Economics
ISBN : 9780071703383

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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives by Stan Rapp Pdf

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect—the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals

Author : Freeman F. Gosden
Publisher : Unknown
Page : 225 pages
File Size : 40,7 Mb
Release : 1985
Category : Direct marketing
ISBN : OCLC:1033643493

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Direct Marketing Success by Freeman F. Gosden Pdf