Discourses Of Authenticity On Youtube

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Discourses of Authenticity on YouTube

Giorgia Riboni
Discourses of Authenticity on YouTube Book PDF

Author : Giorgia Riboni
Publisher : LED Edizioni Universitarie
Page : 191 pages
File Size : 41,5 Mb
Release : 2020-08-25T00:00:00+02:00
Category : Language Arts & Disciplines
ISBN : 9788855130141

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Discourses of Authenticity on YouTube by Giorgia Riboni Pdf

This book explores the discourse of authenticity on the popular social media platform YouTube. It investigates how popular users negotiate their identity and discursively portray themselves as authentic in their videos. In so doing, it adds to the development of new perspectives on social media communication and offers an outlook on issues concerning the complexities of contemporary identity practices. Starting from the premise that authenticity is a discursive construction, the study adopts a linguistics-based approach and relies on a hybrid methodological toolkit that draws on the analytical tools provided by Social Media Critical Discourse Studies (SM-CDS), a newly-introduced framework comprised of different but interconnected levels of description. The volume presents three case studies which investigate the discursive and rhetorical strategies used by well-known users in order to come across as authentic. Videos produced by popular content creators belonging to different communities of practice (scientists, stay-at-home mothers, and makeup artists) are explored. The analysis reveals that they share a common set of identity characteristics, a common core of authentic traits famous YouTubers conventionally display to discursively depict themselves as genuine and credible.

The Discourse of YouTube

Phil Benson
The Discourse of YouTube Book PDF

Author : Phil Benson
Publisher : Routledge
Page : 186 pages
File Size : 52,6 Mb
Release : 2016-10-26
Category : Language Arts & Disciplines
ISBN : 9781317295112

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The Discourse of YouTube by Phil Benson Pdf

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.

Digital Influencers and Online Expertise

Aditi Bhatia
Digital Influencers and Online Expertise Book PDF

Author : Aditi Bhatia
Publisher : Taylor & Francis
Page : 131 pages
File Size : 54,7 Mb
Release : 2023-07-12
Category : Language Arts & Disciplines
ISBN : 9781000880496

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Digital Influencers and Online Expertise by Aditi Bhatia Pdf

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts. In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of sociocognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty, as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person’s understanding of the complexities of new media communication and a new generation of cultural intermediaries.

Social Media Discourse, (Dis)identifications and Diversities

Sirpa Leppanen,Elina Westinen,Samu Kytola
Social Media Discourse Dis identifications and Diversities Book PDF

Author : Sirpa Leppanen,Elina Westinen,Samu Kytola
Publisher : Taylor & Francis
Page : 370 pages
File Size : 49,7 Mb
Release : 2016-12-08
Category : Language Arts & Disciplines
ISBN : 9781317230144

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Social Media Discourse, (Dis)identifications and Diversities by Sirpa Leppanen,Elina Westinen,Samu Kytola Pdf

This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.

Approaches to Discourse Analysis

Cynthia Gordon
Approaches to Discourse Analysis Book PDF

Author : Cynthia Gordon
Publisher : Georgetown University Press
Page : 218 pages
File Size : 50,5 Mb
Release : 2021
Category : Discourse analysis
ISBN : 9781647121105

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Approaches to Discourse Analysis by Cynthia Gordon Pdf

Approaches to Discourse Analysis demonstrates the importance of the diverse perspectives that various approaches to discourse bring to bear on human communication. Linguists and other readers interested in the interplay of language and culture will gain new insight and understanding from this rich compilation.

Research Methods for Digital Discourse Analysis

Camilla Vásquez
Research Methods for Digital Discourse Analysis Book PDF

Author : Camilla Vásquez
Publisher : Bloomsbury Publishing
Page : 345 pages
File Size : 41,6 Mb
Release : 2022-02-24
Category : Language Arts & Disciplines
ISBN : 9781350166844

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Research Methods for Digital Discourse Analysis by Camilla Vásquez Pdf

Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.

Social Media Entertainment

David Craig,Stuart Cunningham
Social Media Entertainment Book PDF

Author : David Craig,Stuart Cunningham
Publisher : NYU Press
Page : 364 pages
File Size : 55,8 Mb
Release : 2019-02-26
Category : Business & Economics
ISBN : 9781479846894

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Social Media Entertainment by David Craig,Stuart Cunningham Pdf

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

YouTube

Jean Burgess,Joshua Green
YouTube Book PDF

Author : Jean Burgess,Joshua Green
Publisher : John Wiley & Sons
Page : 180 pages
File Size : 48,7 Mb
Release : 2018-08-28
Category : Social Science
ISBN : 9781509533596

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YouTube by Jean Burgess,Joshua Green Pdf

Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

Counter Wokecraft

Charles Pincourt
Counter Wokecraft Book PDF

Author : Charles Pincourt
Publisher : Unknown
Page : 97 pages
File Size : 45,5 Mb
Release : 2021
Category : Communism
ISBN : 9798536815038

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Counter Wokecraft by Charles Pincourt Pdf

The Woke ideology is colonizing Western Civilization. This ideology views the world through a Marxist-inspired lens of “systemic power dynamics” that divides us between the “privileged” and the “oppressed.” This colonization has successfully captured many of our noblest and most vital institutions through time-tested strategies and tactics. People from almost every sector of life are concerned about this capture but feel paralyzed and helpless as this ideology activates itself and wields its power. The good news is that Woke tactics are predictable and can be countered. This guide is an invaluable contribution to understanding, recognizing, and ultimately countering “Wokecraft” wherever it appears. While the guide is tailored to the university, its lessons are applicable throughout government, K-12 education, the private sector, churches, and even formal and informal affinity groups. This makes the guide a much-needed contribution as people seek to push back against the destructive Woke ideology.

Spoken and Written Discourse in Online Interactions

Maria Grazia Sindoni
Spoken and Written Discourse in Online Interactions Book PDF

Author : Maria Grazia Sindoni
Publisher : Routledge
Page : 240 pages
File Size : 46,6 Mb
Release : 2014-04-24
Category : Language Arts & Disciplines
ISBN : 9781135068820

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Spoken and Written Discourse in Online Interactions by Maria Grazia Sindoni Pdf

Winner of the AIA Book Prize for a research monograph in the field of English Language and Linguistics (2016) Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume’ s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.

The End of Anxiety

Josh Weidmann
The End of Anxiety Book PDF

Author : Josh Weidmann
Publisher : Simon and Schuster
Page : 183 pages
File Size : 42,8 Mb
Release : 2020-07-21
Category : Religion
ISBN : 9781621579977

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The End of Anxiety by Josh Weidmann Pdf

If God is All-powerful, Why Doesn’t He Eliminate My Anxiety? Instead of asking this, perhaps we should ask why God is allowing it in the first place. Join pastor and biblical counselor Josh Weidmann on a journey through Scripture and his own vulnerable stories of discovering God’s ultimate purpose in pain. The End of Anxiety is designed for individuals or small groups; each chapter begins with Scripture and finishes with practical steps you can apply for immediate relief. Your anxiety, fear, stress, and panic are not the end of you—but facing them could be the start of something great! “Read this, apply it, and find freedom from fear—forever.” Ray Johnston Senior pastor of Bayside Church in Granite Bay, California

Dangerous Mediations

Áine Mangaoang
Dangerous Mediations Book PDF

Author : Áine Mangaoang
Publisher : Bloomsbury Publishing USA
Page : 255 pages
File Size : 43,8 Mb
Release : 2019-08-22
Category : Music
ISBN : 9781501331558

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Dangerous Mediations by Áine Mangaoang Pdf

In 2007, an unlikely troupe of 1500 Filipino prisoners became Internet celebrities after their YouTube video of Michael Jackson's ground-breaking hit 'Thriller' went viral. Taking this spectacular dance as a point of departure, Dangerous Mediations explores the disquieting development of prisoners performing punishment to a global, online audience. Combining analysis of this YouTube video with first-hand experiences from fieldwork in the Philippine prison, Áine Mangaoang investigates a wide range of interlocking contexts surrounding this user-generated text to reveal how places of punishment can be transformed into spaces of spectacular entertainment, leisure, and penal tourism. In the post-YouTube era, Dangerous Mediations sounds the call for close readings of music videos produced outside of the corporate culture industries. By connecting historical discussions on postcolonialism, surveillance and prison philosophy with contemporary scholarship on popular music, participatory culture and new media, Dangerous Mediations is the first book to ask critical questions about the politics of pop music and audiovisual mediation in early 21st-century detention centres.

Authenticity and the Public Literary Self

Sreedhevi Iyer
Authenticity and the Public Literary Self Book PDF

Author : Sreedhevi Iyer
Publisher : Taylor & Francis
Page : 188 pages
File Size : 42,8 Mb
Release : 2024-02-29
Category : Language Arts & Disciplines
ISBN : 9781003818458

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Authenticity and the Public Literary Self by Sreedhevi Iyer Pdf

This is the first book-length study on how authors of color present themselves in public literary discourse. The study utilizes data obtained from and around exemplary empirical case study participants – Junot Diaz, Madeleine Thien, and Mohsin Hamid. Relevant data includes the case study authors’ Twitter usage and the impact of the digital sphere in author self-presentation. Dr Iyer employs a combined theoretical framework of discourse analysis and interactional sociolinguistics, with an awareness of literary and creative writing studies. The theoretical approach uses four metapragmatic stereotypes regarding what constitutes an ‘authentic’ author. The theoretical approach and metapragmatic stereotype form an evaluative framework that can be applied on diverse data to replicate findings. The study originated from the author’s own exposure to prevailing literary discourse through public engagements as a writer. She became aware of the problematic nature of an author’s public self-presentation, with a requirement to ‘be yourself’. Each celebrity author of color faces a paradoxical positioning within literary discourse as a result of that requirement. Through her study, Dr Iyer sought to discover how authors of color negotiate themselves in public spheres, including digital social media platforms, in order to accomplish ‘authenticity’ discursively. This book is ideal for learners and practitioners in creative writing who are seeking strategies for self-presentation as published authors. It is also valuable for researchers in discourse analysis, including literary discourse and social media discourse, providing an empirical means of evaluating ‘authenticity’ as understood in contemporary times.

Music as Multimodal Discourse

Lyndon C. S. Way,Simon McKerrell
Music as Multimodal Discourse Book PDF

Author : Lyndon C. S. Way,Simon McKerrell
Publisher : Bloomsbury Publishing
Page : 256 pages
File Size : 53,8 Mb
Release : 2017-01-26
Category : Language Arts & Disciplines
ISBN : 9781474264433

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Music as Multimodal Discourse by Lyndon C. S. Way,Simon McKerrell Pdf

We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.

The Far-Right Discourse of Multiculturalism in Intergroup Interactions

Katarina Pettersson,Emma Nortio
The Far Right Discourse of Multiculturalism in Intergroup Interactions Book PDF

Author : Katarina Pettersson,Emma Nortio
Publisher : Springer Nature
Page : 272 pages
File Size : 42,9 Mb
Release : 2022-03-02
Category : Psychology
ISBN : 9783030890667

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The Far-Right Discourse of Multiculturalism in Intergroup Interactions by Katarina Pettersson,Emma Nortio Pdf

This book employs discursive psychology to examine how far-right discourse on issues related to multiculturalism is received, interpreted, adapted and contested in political rhetoric and informal talk. It brings together the latest research from sociology and media studies concerning the circulation of far-right messages in the era of digitalization and the ‘hybrid media system’, and critical discursive psychology research into political and lay discourse pertaining to multiculturalism. Drawing on empirical material from the Nordic context allows for an analysis of political discourse within societies in which a strong tradition of social democratic welfare states now exists alongside the rise of populist and far-right parties. Operating in countries with comparatively high national internet and social media penetration, this book explores the extent to which the success of these parties is linked to their skilful use of social media, in order to mobilise popular support for their political agendas. The collection’s multilevel perspective aims to further the understanding of how the anti-immigration and anti-multiculturalist ideologies propagated by these parties contributes to the mainstreaming of their rhetoric among the political ‘elite’, as well as to the societal normalization of nationalist and xenophobic discourse. In doing so it will provide fresh insights for students and scholars of sociology, social psychology, discourse analysis, media and communication, and political science.