Disruptive Innovation And Emerging Technologies For Business Excellence In The Service Sector

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Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector

Vipin Nadda,Priyanka Tyagi,Malini Singh
Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector Book PDF

Author : Vipin Nadda,Priyanka Tyagi,Malini Singh
Publisher : IGI Global
Page : 304 pages
File Size : 52,7 Mb
Release : 2022-03-11
Category : Business & Economics
ISBN : 9781799891963

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Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector by Vipin Nadda,Priyanka Tyagi,Malini Singh Pdf

The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Tyagi, Pankaj Kumar,Nadda, Vipin,Bharti, Vishal,Kemer, Ebru
Embracing Business Sustainability Through Innovation and Creativity in the Service Sector Book PDF

Author : Tyagi, Pankaj Kumar,Nadda, Vipin,Bharti, Vishal,Kemer, Ebru
Publisher : IGI Global
Page : 348 pages
File Size : 43,8 Mb
Release : 2023-03-20
Category : Business & Economics
ISBN : 9781668467343

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Embracing Business Sustainability Through Innovation and Creativity in the Service Sector by Tyagi, Pankaj Kumar,Nadda, Vipin,Bharti, Vishal,Kemer, Ebru Pdf

With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Implementing Sustainable Development Goals in the Service Sector

Nadda, Vipin,Tyagi, Pankaj Kumar,Moniz Vieira, Rubina,Tyagi, Priyanka
Implementing Sustainable Development Goals in the Service Sector Book PDF

Author : Nadda, Vipin,Tyagi, Pankaj Kumar,Moniz Vieira, Rubina,Tyagi, Priyanka
Publisher : IGI Global
Page : 298 pages
File Size : 42,6 Mb
Release : 2023-12-21
Category : Business & Economics
ISBN : 9798369320662

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Implementing Sustainable Development Goals in the Service Sector by Nadda, Vipin,Tyagi, Pankaj Kumar,Moniz Vieira, Rubina,Tyagi, Priyanka Pdf

"This book will examine the various digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain and their applications in the service sector to promote economic growth, create new job opportunities, and improve access to essential services such as education, healthcare, and financial services"--

Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector

Nadda, Vipin,Tyagi, Pankaj Kumar,Moniz Vieira, Rubina,Tyagi, Priyanka
Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector Book PDF

Author : Nadda, Vipin,Tyagi, Pankaj Kumar,Moniz Vieira, Rubina,Tyagi, Priyanka
Publisher : IGI Global
Page : 288 pages
File Size : 55,6 Mb
Release : 2023-10-16
Category : Business & Economics
ISBN : 9798369306529

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Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector by Nadda, Vipin,Tyagi, Pankaj Kumar,Moniz Vieira, Rubina,Tyagi, Priyanka Pdf

In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs). Despite its importance, the sector faces obstacles like unequal access, resource inefficiency, and the digital divide, hindering progress towards sustainability.Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector offers a pioneering solution by exploring how digital technologies can drive SDG achievement in this sector, unveiling a transformative path toward sustainability. The book delves deep into the relationship between digital innovation and sustainable development, revealing challenges, opportunities, and strategies. It highlights how technologies like IoT, AI, and blockchain can revolutionize service delivery, enhance access, and promote resource efficiency. More than a guide, this book serves as a roadmap for policymakers, academics, business leaders, and changemakers, enabling them to leverage digital innovation's potential for a service sector that transcends limitations and aligns with SDGs.

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
Developing Relationships Personalization and Data Herald in Marketing 5 0 Book PDF

Author : Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
Publisher : IGI Global
Page : 327 pages
File Size : 50,5 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668444986

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Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by Kaur, Jasmine,Jindal, Priya,Singh, Amandeep Pdf

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

Edghiem, Farag,Ali, Mohammed,Wood, Robert
Digital Entrepreneurship and Co Creating Value Through Digital Encounters Book PDF

Author : Edghiem, Farag,Ali, Mohammed,Wood, Robert
Publisher : IGI Global
Page : 331 pages
File Size : 46,8 Mb
Release : 2023-05-15
Category : Business & Economics
ISBN : 9781668474181

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Digital Entrepreneurship and Co-Creating Value Through Digital Encounters by Edghiem, Farag,Ali, Mohammed,Wood, Robert Pdf

Digital technologies have enabled certain opportunities for industries, societies, and companies to change for the better. The service sector has essentially evolved through significant developments in recent decades, such as the increasing adoption of artificial intelligence (AI) applications and automated technologies, including service robots, chatbots, and virtual assistants. Both digital transformation and digital entrepreneurship are multifaceted areas that relate to varied emerging technologies that have recently dominated the current service industry. These technologies serve to enhance various sociotechnical areas, including communication and collaboration, as well as co-creating business value and promoting service automation. Digital Entrepreneurship and Co-Creating Value Through Digital Encounters contributes to the services’ digital transformation and digital entrepreneurship domain by uncovering contemporary innovations used in the modern service industry. It supports modern applications of Industry 4.0, digital transformation, and entrepreneurship to facilitate value co-creation for contemporary businesses. Covering topics such as big data management, industrial relations, and tourist destination selection, this premier reference source is an ideal resource for entrepreneurs, business owners and managers, government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

Applying Metalytics to Measure Customer Experience in the Metaverse

Bathla, Devesh,Singh, Amandeep
Applying Metalytics to Measure Customer Experience in the Metaverse Book PDF

Author : Bathla, Devesh,Singh, Amandeep
Publisher : IGI Global
Page : 255 pages
File Size : 44,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668461358

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Applying Metalytics to Measure Customer Experience in the Metaverse by Bathla, Devesh,Singh, Amandeep Pdf

In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Akel, Gökhan
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices Book PDF

Author : Akel, Gökhan
Publisher : IGI Global
Page : 596 pages
File Size : 52,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668443828

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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by Akel, Gökhan Pdf

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Gbadamosi, Ayantunji
Critical Perspectives on Diversity Equity and Inclusion in Marketing Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 346 pages
File Size : 54,8 Mb
Release : 2022-05-20
Category : Business & Economics
ISBN : 9781668435922

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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing by Gbadamosi, Ayantunji Pdf

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Handbook of Research on Global Perspectives on International Advertising

Krom, Ipek
Handbook of Research on Global Perspectives on International Advertising Book PDF

Author : Krom, Ipek
Publisher : IGI Global
Page : 397 pages
File Size : 43,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799896746

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Handbook of Research on Global Perspectives on International Advertising by Krom, Ipek Pdf

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 40,6 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Keikhosrokiani, Pantea Pdf

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Ammari, Nedra Bahri
Social Customer Relationship Management Social CRM in the Era of Web 4 0 Book PDF

Author : Ammari, Nedra Bahri
Publisher : IGI Global
Page : 317 pages
File Size : 43,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799895558

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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by Ammari, Nedra Bahri Pdf

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Achieving Service Excellence

C. M. Chang,Ching Ming Chang
Achieving Service Excellence Book PDF

Author : C. M. Chang,Ching Ming Chang
Publisher : Unknown
Page : 0 pages
File Size : 48,7 Mb
Release : 2014
Category : Service industries
ISBN : 1606495445

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Achieving Service Excellence by C. M. Chang,Ching Ming Chang Pdf

As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically, this book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support. The book will illustrate how operational excellence can be achieved by emphasizing the importance of standardizing work processes. It will demonstrate how quality can be enhanced and time-to-market can be reduced through a variety of methods including the application of tools (such as Lean Six Sigma, Value stream mapping, quality assurance, FMEA, web-based enablers and SOA-based emerging productivity tools), the incorporation of emerging technologies into the workflow and, with reference to the Profit Chain Model, the retraining of staff, with a goal of increasing their productivity, by adopting and constantly improving upon known best practices. This book summarizes the key skills and knowledge in a Three Decker framework comprised of engineering management, business management and service leadership, cumulating in an actionable Take Charge model. After having studied this book, service professionals and executives will know how to apply the actionable methodologies outlined herein to maximize their contributions in achieving sustainable success for their service employers.

Big Bang Disruption

Larry Downes,Paul Nunes
Big Bang Disruption Book PDF

Author : Larry Downes,Paul Nunes
Publisher : Penguin
Page : 271 pages
File Size : 42,6 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9780698143388

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Big Bang Disruption by Larry Downes,Paul Nunes Pdf

It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Disruptive Technologies, Innovation and Global Redesign: Emerging Implications

Ekekwe, Ndubuisi
Disruptive Technologies Innovation and Global Redesign Emerging Implications Book PDF

Author : Ekekwe, Ndubuisi
Publisher : IGI Global
Page : 603 pages
File Size : 55,8 Mb
Release : 2012-02-29
Category : Computers
ISBN : 9781466601352

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Disruptive Technologies, Innovation and Global Redesign: Emerging Implications by Ekekwe, Ndubuisi Pdf

"This book provides case studies as well as practical and theoretical chapters on the issues surrounding disruptive technologies, innovation, and global redesign"--Provided by publisher.