Critical Perspectives On Diversity Equity And Inclusion In Marketing

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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Gbadamosi, Ayantunji
Critical Perspectives on Diversity Equity and Inclusion in Marketing Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 346 pages
File Size : 51,6 Mb
Release : 2022-05-20
Category : Business & Economics
ISBN : 9781668435922

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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing by Gbadamosi, Ayantunji Pdf

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 51,5 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

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Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Branding Diversity

Susie Khamis
Branding Diversity Book PDF

Author : Susie Khamis
Publisher : Routledge
Page : 152 pages
File Size : 47,5 Mb
Release : 2020-01-27
Category : Social Science
ISBN : 9780429626951

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Branding Diversity by Susie Khamis Pdf

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Handbook of Research on Global Perspectives on International Advertising

Krom, Ipek
Handbook of Research on Global Perspectives on International Advertising Book PDF

Author : Krom, Ipek
Publisher : IGI Global
Page : 397 pages
File Size : 44,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799896746

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Handbook of Research on Global Perspectives on International Advertising by Krom, Ipek Pdf

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Critical Perspectives on Diversity in Organizations

Thomas Calvard
Critical Perspectives on Diversity in Organizations Book PDF

Author : Thomas Calvard
Publisher : Routledge
Page : 320 pages
File Size : 42,9 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781351799188

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Critical Perspectives on Diversity in Organizations by Thomas Calvard Pdf

Decades of investigations into diversity in the workplace have created mixed answers about what kinds of effects it has on employees and teams, and whether or not it can be managed effectively to generate positive outcomes for organizations. In contrast to mainstream work from management and psychology, critical views on workplace diversity have emerged that seek to grasp more fully the messy social and political realities of workplace diversity as they operate in context. Critical Perspectives on Diversity in Organizations therefore seeks to review, integrate and build upon emerging critical perspectives on workplace diversity to help give a fuller understanding of how employee differences affect workplace interactions, relationships, employment, inequality, culture, and society. Critical perspectives help to fill in and openly recognize many of the more far-reaching issues that pure management and psychology approaches can leave out – issues of power, inequality, politics, history, culture, and lived experiences. If organizations do not try to take these issues into account and critically reflect on them, then diversity management is likely to remain a relatively blunt instrument or worse, a hollow piece of rhetoric. This book will be of interest to international graduate students and researchers working on topics associated with equality, diversity and inclusion in organizations, as well as various organizational practitioners and activists engaged with these issues.

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
Developing Relationships Personalization and Data Herald in Marketing 5 0 Book PDF

Author : Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
Publisher : IGI Global
Page : 327 pages
File Size : 48,5 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668444986

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Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by Kaur, Jasmine,Jindal, Priya,Singh, Amandeep Pdf

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Akel, Gökhan
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices Book PDF

Author : Akel, Gökhan
Publisher : IGI Global
Page : 596 pages
File Size : 54,5 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668443828

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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by Akel, Gökhan Pdf

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Applying Metalytics to Measure Customer Experience in the Metaverse

Bathla, Devesh,Singh, Amandeep
Applying Metalytics to Measure Customer Experience in the Metaverse Book PDF

Author : Bathla, Devesh,Singh, Amandeep
Publisher : IGI Global
Page : 255 pages
File Size : 45,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668461358

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Applying Metalytics to Measure Customer Experience in the Metaverse by Bathla, Devesh,Singh, Amandeep Pdf

In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 46,9 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Keikhosrokiani, Pantea Pdf

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Cultural Intelligence for Marketers

Anastasia Karklina Gabriel
Cultural Intelligence for Marketers Book PDF

Author : Anastasia Karklina Gabriel
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 44,7 Mb
Release : 2024-03-03
Category : Business & Economics
ISBN : 9781398614048

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Cultural Intelligence for Marketers by Anastasia Karklina Gabriel Pdf

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Ammari, Nedra Bahri
Social Customer Relationship Management Social CRM in the Era of Web 4 0 Book PDF

Author : Ammari, Nedra Bahri
Publisher : IGI Global
Page : 317 pages
File Size : 46,6 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799895558

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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by Ammari, Nedra Bahri Pdf

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion

Al A'ali, Ebtihaj Ahmed,Masmoudi, Meryem,AlSaffar, Gardenia
Corporate Psychology and Its Impact on Diversity Equity and Inclusion Book PDF

Author : Al A'ali, Ebtihaj Ahmed,Masmoudi, Meryem,AlSaffar, Gardenia
Publisher : IGI Global
Page : 233 pages
File Size : 50,8 Mb
Release : 2023-08-18
Category : Psychology
ISBN : 9781668490150

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Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion by Al A'ali, Ebtihaj Ahmed,Masmoudi, Meryem,AlSaffar, Gardenia Pdf

In today's fast-paced world, fostering diversity, equity, and inclusion in organizations has become a challenge. The lack of understanding and implementation of these critical values can lead to negative consequences, such as a toxic work environment, high employee turnover, and decreased productivity. To tackle this problem, leaders and practitioners need to have a comprehensive understanding of the benefits of diversity, equity, and inclusion, and the strategies to promote them effectively. Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion offers a solution to the lack of understanding around diversity, equity, and inclusion by investigating the psychological impacts of organizational functions, processes, and procedures on individual perceptions of diversity, equity, and inclusion. Edited by experts Ebtihaj Al A’Ali, Meryem Masmoudi, and Gardenia Alsaffar, this book provides reflections on theories related to diversity, equity, and inclusion, organizational strategies to enhance diversity, equity, and inclusion, and tackles various issues such as racial and special needs issues, gender impacts, age diversity, ethnic and religious diversity, implicit bias, and prejudice, and sexual diversity. This broad consideration of the issues and offers strategies for building a positive corporate psychology that fosters diversity, equity, and inclusion is an essential resource for leaders, human resource managers, academicians, researchers, and students of different disciplines who seek to promote diversity orientations in their future workforce employment and boost diversity, equity, and inclusion in all fields of life.

Marketing Fashion

Karin M. Ekström
Marketing Fashion Book PDF

Author : Karin M. Ekström
Publisher : Taylor & Francis
Page : 267 pages
File Size : 52,5 Mb
Release : 2023-06-16
Category : Business & Economics
ISBN : 9781000900118

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Marketing Fashion by Karin M. Ekström Pdf

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Research Anthology on Business Law, Policy, and Social Responsibility

Management Association, Information Resources
Research Anthology on Business Law Policy and Social Responsibility Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2119 pages
File Size : 44,6 Mb
Release : 2023-12-21
Category : Law
ISBN : 9798369320464

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Research Anthology on Business Law, Policy, and Social Responsibility by Management Association, Information Resources Pdf

The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Book PDF

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 42,8 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.