Do It Yourself Retailing

Author : Anonim
Publisher : Unknown
Page : 1150 pages
File Size : 50,7 Mb
Release : 1989
Category : Building materials
ISBN : UOM:35128001624509

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Do-it-yourself Retailing by Anonim Pdf

Author : Carolyn M. Goldstein
Publisher : Princeton Architectural Press
Page : 118 pages
File Size : 49,8 Mb
Release : 1998
Category : Architecture
ISBN : 1568981279

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Do it Yourself by Carolyn M. Goldstein Pdf

Do It Yourself investigates the history behind the current do-it-yourself craze in homebuilding and home repair. The origins of home improvement can be traced to the early part of the century when government loan programs placed home ownership within the reach of growing numbers of families, mass-circulation magazines began providing their readers with information about home remodeling and repair, and increasing numbers of Americans turned to the manual arts and handicrafts as leisure-time pursuits. World War II provided many Americans with the skills and confidence to undertake home-improvement projects on their own, and after the war, changes in the manufacturing and retail of tools and equipment created new possibilities for transforming one's home. As home remodeling became a central feature of domestic life and consumer culture, the "do-it-yourself" movement was born, coming of age in the baby-boomer 1950s and 1960s, when Americans created suburban paradises and reclaimed decaying urban centers. The text of Do It Yourself, which investigates topics ranging from women's roles in home repair to historic preservation, is a lively mix of illustrations -- including period photographs, magazine spreads, and advertisements -- and clearly written analysis of the trends behind these images.

Author : A. M. Findlay,Leigh Sparks
Publisher : Taylor & Francis
Page : 508 pages
File Size : 46,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415087201

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Retailing: The environments for retailing by A. M. Findlay,Leigh Sparks Pdf

Author : Anonim
Publisher : Unknown
Page : 568 pages
File Size : 40,8 Mb
Release : 1985-10
Category : Building materials
ISBN : UOM:35128001622370

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DIY Retailing by Anonim Pdf

Author : Gómez-Suárez, Mónica,Martínez-Ruiz, María Pilar
Publisher : IGI Global
Page : 625 pages
File Size : 41,8 Mb
Release : 2016-06-20
Category : Business & Economics
ISBN : 9781522502210

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by Gómez-Suárez, Mónica,Martínez-Ruiz, María Pilar Pdf

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Author : Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 49,6 Mb
Release : 2015-02-12
Category : Business & Economics
ISBN : 9781119037309

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The Wallet Allocation Rule by Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye Pdf

Customer Loyalty Isn't Enough—Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach—the Wallet Allocation Rule—that isproven to link to the most important measure of customer loyalty:share of wallet. Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp—theability to link their existing metrics to the share of spendingthat customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improveshare. Apply the Wallet Allocation Rule to discover what really drivescustomer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth.

Author : Rona Ostrow
Publisher : Bloomsbury Publishing USA
Page : 482 pages
File Size : 54,8 Mb
Release : 2008-07-23
Category : Design
ISBN : 9781628927252

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The Fairchild Dictionary of Retailing 2nd Edition by Rona Ostrow Pdf

This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

Author : Ronald D. Michman,Edward M. Mazze
Publisher : Bloomsbury Publishing USA
Page : 280 pages
File Size : 50,5 Mb
Release : 2001-02-28
Category : Business & Economics
ISBN : 9780313000416

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Specialty Retailers -- Marketing Triumphs and Blunders by Ronald D. Michman,Edward M. Mazze Pdf

Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.

Author : Brenda Sternquist,Elizabeth B. Goldsmith
Publisher : Bloomsbury Publishing USA
Page : 368 pages
File Size : 42,6 Mb
Release : 2018-01-25
Category : Business & Economics
ISBN : 9781501323645

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International Retailing by Brenda Sternquist,Elizabeth B. Goldsmith Pdf

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions

Author : A. M. Findlay,Leigh Sparks
Publisher : Taylor & Francis
Page : 520 pages
File Size : 50,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 041526037X

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Retailing: Comparative and international retailing by A. M. Findlay,Leigh Sparks Pdf

Author : Srinivas K. Reddy,Luca Pellegrini
Publisher : Routledge
Page : 345 pages
File Size : 41,6 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136245725

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Retail and Marketing Channels (RLE Retailing and Distribution) by Srinivas K. Reddy,Luca Pellegrini Pdf

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Author : Lynda Rose Poloian
Publisher : Bloomsbury Publishing USA
Page : 584 pages
File Size : 55,6 Mb
Release : 2015-06-01
Category : Design
ISBN : 9781501316005

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Multi-Channel Retailing by Lynda Rose Poloian Pdf

As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.

Author : Bernhard Swoboda,Dirk Morschett,Thomas Rudolph,Peter Schnedlitz,Hanna Schramm-Klein
Publisher : Springer Science & Business Media
Page : 227 pages
File Size : 54,8 Mb
Release : 2009-01-30
Category : Business & Economics
ISBN : 9783834980991

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European Retail Research by Bernhard Swoboda,Dirk Morschett,Thomas Rudolph,Peter Schnedlitz,Hanna Schramm-Klein Pdf

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Author : Jeanne Dancette,Léon F. Wegnez,Christophe Réthoré
Publisher : PUM
Page : 376 pages
File Size : 50,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 9782760617766

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Analytical Dictionary of Retailing by Jeanne Dancette,Léon F. Wegnez,Christophe Réthoré Pdf

Author : Dr. Ron Wood Sr.
Publisher : Fulton Books, Inc.
Page : 180 pages
File Size : 40,9 Mb
Release : 2016-09-01
Category : Business & Economics
ISBN : 9781633383692

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Building Businesses That Last - In The Value Zone by Dr. Ron Wood Sr. Pdf

During the past ten years Dr. Ron Wood (founder of The Wood Research Institute LLC) has engaged in research studying businesses worldwide to learn why some companies, despite relentless internal and external forces that assail them from all sides, are able to sustain positive business results and provide consistent value for their customers. In his research, Dr. Wood has found that there are some companies that are able to achieve sustained high performance success despite many challenges. H