Doing Focus Groups

Author : Rosaline Barbour
Publisher : SAGE
Page : 194 pages
File Size : 41,5 Mb
Release : 2008-03-05
Category : Social Science
ISBN : 9781446205204

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Doing Focus Groups by Rosaline Barbour Pdf

Focus groups are an ever popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

Author : Richard A. Krueger,Mary Anne Casey
Publisher : SAGE
Page : 238 pages
File Size : 54,5 Mb
Release : 2000-04-26
Category : Medical
ISBN : 0761920714

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Focus Groups by Richard A. Krueger,Mary Anne Casey Pdf

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Author : David L. Morgan
Publisher : SAGE Publications
Page : 291 pages
File Size : 42,5 Mb
Release : 2018-07-13
Category : Social Science
ISBN : 9781506327136

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Basic and Advanced Focus Groups by David L. Morgan Pdf

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

Author : Claudia Puchta,Jonathan Potter
Publisher : SAGE
Page : 188 pages
File Size : 41,6 Mb
Release : 2004-02-28
Category : Social Science
ISBN : 0761966919

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Focus Group Practice by Claudia Puchta,Jonathan Potter Pdf

0761966900.

Author : Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider
Publisher : "O'Reilly Media, Inc."
Page : 1341 pages
File Size : 47,5 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781491927137

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This Is Service Design Doing by Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider Pdf

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Author : Jenny Kitzinger,Rosaline Barbour
Publisher : SAGE
Page : 244 pages
File Size : 47,7 Mb
Release : 1999-02-22
Category : Social Science
ISBN : 0761955682

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Developing Focus Group Research by Jenny Kitzinger,Rosaline Barbour Pdf

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal

Author : Michael Bloor
Publisher : SAGE
Page : 126 pages
File Size : 52,6 Mb
Release : 2001-03-08
Category : Social Science
ISBN : 076195743X

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Focus Groups in Social Research by Michael Bloor Pdf

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Author : Ivana Acocella,Silvia Cataldi
Publisher : SAGE
Page : 375 pages
File Size : 40,7 Mb
Release : 2020-10-12
Category : Social Science
ISBN : 9781529738612

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Using Focus Groups by Ivana Acocella,Silvia Cataldi Pdf

Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Author : Phillip H. Miller,Paul J. Scoptur
Publisher : Unknown
Page : 244 pages
File Size : 49,8 Mb
Release : 2016
Category : Focus groups
ISBN : 1483587363

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Focus Groups by Phillip H. Miller,Paul J. Scoptur Pdf

Author : David L. Morgan
Publisher : SAGE
Page : 92 pages
File Size : 50,5 Mb
Release : 1997
Category : Social Science
ISBN : 0761903437

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Focus Groups as Qualitative Research by David L. Morgan Pdf

This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.

Author : Edward F. Fern
Publisher : SAGE
Page : 268 pages
File Size : 45,9 Mb
Release : 2001-06-25
Category : Reference
ISBN : 0761912495

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Advanced Focus Group Research by Edward F. Fern Pdf

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Author : Richard A. Krueger
Publisher : SAGE
Page : 140 pages
File Size : 53,7 Mb
Release : 1998
Category : Reference
ISBN : 0761908218

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Moderating Focus Groups by Richard A. Krueger Pdf

Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.

Author : Rosaline Barbour
Publisher : SAGE
Page : 212 pages
File Size : 51,5 Mb
Release : 2008-03-05
Category : Social Science
ISBN : 9781473903463

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Doing Focus Groups by Rosaline Barbour Pdf

Focus groups are an ever popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

Author : Jennifer Cyr
Publisher : Cambridge University Press
Page : 145 pages
File Size : 49,5 Mb
Release : 2019-03-28
Category : Political Science
ISBN : 9781107189164

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Focus Groups for the Social Science Researcher by Jennifer Cyr Pdf

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

Author : Thomas L Greenbaum
Publisher : SAGE
Page : 284 pages
File Size : 40,9 Mb
Release : 1998
Category : Social Science
ISBN : 0761912533

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The Handbook for Focus Group Research by Thomas L Greenbaum Pdf

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.