Drive Aware Promoting Driving Awareness In Ireland

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Drive Aware: Promoting Driving Awareness in Ireland

Sean O'Connor
Drive Aware Promoting Driving Awareness in Ireland Book PDF

Author : Sean O'Connor
Publisher : Sean O'Connor
Page : 20 pages
File Size : 42,8 Mb
Release : 2023-11-01
Category : Transportation
ISBN : 8210379456XXX

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Drive Aware: Promoting Driving Awareness in Ireland by Sean O'Connor Pdf

"Safer roads for a safer society" - This has been the driving principle behind the ambitious initiative known as the Drive Aware program in Ireland. As the country grapples with the ever-present challenge of road safety, there is a growing recognition of the need to address the root causes of accidents and fatalities on the roads. Impaired, dangerous, and careless driving behaviours account for a significant proportion of road-related tragedies, making it imperative to take proactive measures to promote responsible driving. This book delves into the realm of driving awareness in Ireland and explores the Drive Aware program, an innovative and comprehensive initiative designed to foster positive changes in attitudes and behaviours related to alcohol and drug usage, dangerous driving, and carelessness behind the wheel.

Breaking the Chains: A Comprehensive Guide to Addiction Counselling in Ireland and the UK

Sean O'Connor
Breaking the Chains A Comprehensive Guide to Addiction Counselling in Ireland and the UK Book PDF

Author : Sean O'Connor
Publisher : Sean O'Connor
Page : 122 pages
File Size : 44,8 Mb
Release : 2023-11-01
Category : Psychology
ISBN : 8210379456XXX

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Breaking the Chains: A Comprehensive Guide to Addiction Counselling in Ireland and the UK by Sean O'Connor Pdf

Welcome to the comprehensive guide to addiction counselling in Ireland and the UK. This book is designed to provide addiction counsellors with in-depth knowledge, practical strategies, and real-world examples to enhance their understanding and effectiveness in working with individuals struggling with addiction. Drawing on the experiences of working addiction counsellors in the region, this book offers valuable insights into the unique challenges and considerations faced in the Irish and UK context. Chapter by chapter, we delve into various aspects of addiction counselling, exploring the definition and classification of addiction, factors influencing addiction, the neurobiology of addiction, and the understanding of addiction as a chronic disease. We also examine the concept of dual diagnosis and the complexities of addressing co-occurring mental health disorders. Through evidence-based approaches, we explore effective counselling techniques and interventions, such as motivational interviewing, cognitive-behavioural therapy, and mindfulness-based approaches. We also discuss the importance of cultural sensitivity in addiction counselling, emphasizing the need for counsellors to be aware of and responsive to the diverse cultural backgrounds and needs of their clients. Additionally, we explore the collaborative care model, highlighting the significance of working in partnership with other healthcare professionals to provide holistic and integrated care. Throughout this book, we emphasize the practical applications of addiction counselling, providing real-life examples and case studies that illustrate how counsellors can apply theoretical concepts and techniques in their everyday practice. We examine the role of assessment and diagnosis in treatment planning, the implementation of evidence-based approaches, the considerations for special populations, and the importance of harm reduction and relapse prevention.

Balancing Justice: A Magistrate's Journey

Sean O'Connor
Balancing Justice A Magistrate s Journey Book PDF

Author : Sean O'Connor
Publisher : Sean O'Connor
Page : 17 pages
File Size : 49,9 Mb
Release : 2023-11-01
Category : Law
ISBN : 8210379456XXX

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Balancing Justice: A Magistrate's Journey by Sean O'Connor Pdf

Welcome to the world of magistracy, where justice is served, decisions are made, and lives are impacted. In this book, we will embark on a journey through the intricacies of magistracy, exploring the diverse cases, ethical considerations, impact on individuals and communities, challenges, rewards, and the significance of this vital role in the United Kingdom's justice system. Magistrates hold a position of great responsibility, entrusted with the task of dispensing justice and upholding the rule of law. They preside over a wide range of cases, from minor offences to more serious matters, making decisions that can shape the lives of individuals and the well-being of the community. Their role requires a delicate balance of fairness, impartiality, and integrity, as they navigate the complexities of the legal system. In this book, we will delve into the diverse cases that magistrates handle, ranging from criminal offences to civil disputes. We will explore the ethical considerations that guide their decision-making process, such as fairness, impartiality, and integrity. Understanding these principles is crucial in ensuring that justice is served and public trust is maintained.

A therapist’s guide to a little bit of everything

Sean O'Connor
A therapist s guide to a little bit of everything Book PDF

Author : Sean O'Connor
Publisher : Sean O'Connor
Page : 417 pages
File Size : 40,9 Mb
Release : 2023-11-01
Category : Social Science
ISBN : 8210379456XXX

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A therapist’s guide to a little bit of everything by Sean O'Connor Pdf

"A Therapist's Guide to a Little Bit of Everything" is a comprehensive and invaluable resource designed to support therapists in navigating a wide range of topics and issues they may encounter in their practice. With a focus on practical guidance and evidence-based approaches, this book offers insights, strategies, and tools to enhance therapeutic effectiveness and promote the well-being of both therapists and clients. The aim of this book is to provide therapists with a comprehensive understanding of diverse areas of mental health and human experience. Each chapter delves into a specific topic, providing in-depth exploration and practical guidance for therapists to better support their clients. From navigating bereavement and understanding addiction to addressing work and career issues and exploring gender identity, the book covers an extensive range of topics relevant to contemporary therapeutic practice. The book embraces a reader-friendly style, combining accessible language with a wealth of research-backed knowledge. Each chapter presents a clear overview of the topic, followed by practical strategies and reflective exercises to facilitate learning and application. The content is presented in a manner that encourages therapists to engage in self-reflection, explore their own biases, and continually develop their skills and competencies.

Marketing Communications

PR Smith,Ze Zook
Marketing Communications Book PDF

Author : PR Smith,Ze Zook
Publisher : Kogan Page Publishers
Page : 673 pages
File Size : 53,6 Mb
Release : 2019-12-03
Category : Business & Economics
ISBN : 9780749498658

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Marketing Communications by PR Smith,Ze Zook Pdf

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Marketing Communications

Ze Zook,PR Smith
Marketing Communications Book PDF

Author : Ze Zook,PR Smith
Publisher : Kogan Page Publishers
Page : 600 pages
File Size : 55,5 Mb
Release : 2016-02-03
Category : Business & Economics
ISBN : 9780749473419

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Marketing Communications by Ze Zook,PR Smith Pdf

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

Breakthrough Marketing Plans

Tim Calkins
Breakthrough Marketing Plans Book PDF

Author : Tim Calkins
Publisher : Springer
Page : 248 pages
File Size : 53,9 Mb
Release : 2016-04-30
Category : Business & Economics
ISBN : 9781137107619

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Breakthrough Marketing Plans by Tim Calkins Pdf

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Social Marketing

Gerard Hastings,Christine Domegan
Social Marketing Book PDF

Author : Gerard Hastings,Christine Domegan
Publisher : Routledge
Page : 552 pages
File Size : 45,6 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135048037

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Social Marketing by Gerard Hastings,Christine Domegan Pdf

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

EBOOK: Principles and Practice of Marketing

JOBBER, DAVID
EBOOK Principles and Practice of Marketing Book PDF

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 51,7 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Prisoner of Words

Michael E Morrison
Prisoner of Words Book PDF

Author : Michael E Morrison
Publisher : BalboaPress
Page : 86 pages
File Size : 47,5 Mb
Release : 2012-03-07
Category : Body, Mind & Spirit
ISBN : 9781452547121

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Prisoner of Words by Michael E Morrison Pdf

Can we use words to make ourselves feel and actually be better? Michael Morrison certainly thinks so, and in this insightful guide he tells us about the transformational power of language. In doing so, he delves into such concepts as neuro-linguistic programming (NLP), Lamarckian evolution theory, the Biology of Belief, Cell- Level Healing, the power of prayer (in health as well as sickness), the Gaia Hypothesis, and Earth Hour. As current concerns move from the individual to the global, our well-being is seen as holistic rather than localised. Can we use positive thoughts and frame positive words to change ourselvesand ultimately help our world flourish? Read Prisoner of Words and discover a new approach to old problems.

BIALL Handbook of Legal Information Management

Loyita Worley,British and Irish Association of Law Librarians
BIALL Handbook of Legal Information Management Book PDF

Author : Loyita Worley,British and Irish Association of Law Librarians
Publisher : Ashgate Publishing, Ltd.
Page : 356 pages
File Size : 49,9 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 0754641821

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BIALL Handbook of Legal Information Management by Loyita Worley,British and Irish Association of Law Librarians Pdf

For this new handbook, BIALL (British and Irish Association of Law Librarians) has brought together an unparalleled team of respected experts to provide authoritative and up-to-date best practice guidance on the key legal information issues for every type of service, focusing particularly on the balance between electronic and printed resources, free and charged services and electronic and on-site access. Beginning with a survey of the growth of law librarianship, and an analysis of different types of services and users, the Handbook goes on to discuss research techniques for hard copy and electronic information, giving tips on how to 'know it all and find it fast'. Subsequent chapters describe how to source and organise different types of legal information; how to choose and purchase library management systems; and how to manage budgets and financial demand.

International Practices to Promote Budget Literacy

Harika Masud,Helene Pfeil,Sanjay Agarwal,Alfredo Gonzalez Briseno
International Practices to Promote Budget Literacy Book PDF

Author : Harika Masud,Helene Pfeil,Sanjay Agarwal,Alfredo Gonzalez Briseno
Publisher : World Bank Publications
Page : 234 pages
File Size : 49,6 Mb
Release : 2017-06-28
Category : Education
ISBN : 9781464810725

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International Practices to Promote Budget Literacy by Harika Masud,Helene Pfeil,Sanjay Agarwal,Alfredo Gonzalez Briseno Pdf

Budget literacy is defined as 'the ability to read, decipher, and understand public budgets to enable and enhance meaningful citizen participation in the budget process'. It is comprised of two main parts - (i) a technical understanding of public budgets, including familiarity with government spending, tax rates and public debt and; (ii) the ability to engage in the budget process, comprising of practical knowledge on day-to-day issues, as well as an elementary understanding of the economic, social and political implications of budget policies, the stakeholders involved and when and how to provide inputs during the annual budget cycle. Given that no international standards or guidelines have been established for budget literacy education to date, this book seeks to address this gap by taking stock of illustrative initiatives promoting budget literacy for youth in selected countries. The underlying presumption is that when supply-side actors in the budget process -- governments -- simplify and disseminate budget information for demand-side actors -- citizens -- this information will then be used by citizens to provide feedback on the budget. However, since citizens are often insufficiently informed about public budgets to constructively participate in budget processes one way to empower them and to remedy the problem of "budget illiteracy" is to provide budget-literacy education in schools to youth, helping them evolve into civic-minded adults with the essential knowledge needed for analyzing their government's fiscal policy objectives and measures, and the confidence and sense of social responsibility to participate in the oversight of public resources. This book elaborates on approaches, learning outcomes, pedagogical strategies and assessment approaches for budget literacy education, and presents lessons that are relevant for the development, improvement, or scaling up of budget literacy initiatives.

Oncology & Haematology

Will Carroll
Oncology Haematology Book PDF

Author : Will Carroll
Publisher : Elsevier Health Sciences
Page : 128 pages
File Size : 42,8 Mb
Release : 2016-10-14
Category : Medical
ISBN : 9780702070877

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Oncology & Haematology by Will Carroll Pdf

Oncology & Haematology is a new e-book in a collection of subject-themed e-books containing relevant key articles from Paediatrics & Child Health. The e-books provide a perfect source of revision for post-graduate exams in paediatrics and portfolio material for life-long learning. As well as mapping to the requirements of post-graduate training in paediatrics, these e-books also enable anyone with a short-term interest in a specific area to buy individual articles at a price-point that will give affordable access to all readers (from medical students to GPs and practitioners in related areas). The quality of user experience on mobiles, tablets and laptops will be an added bonus for learning on the move. About the journal The parent journal (http://www.paediatricsandchildhealthjournal.co.uk/) is a rolling, continuously updated review of clinical medicine over a 4-year cycle covering all the important topics for post-graduate exams in paediatrics. The journal’s articles are refreshed, updated, augmented or replaced as appropriate each time the subject is due for revision to provide a concise overview of knowledge and practice core to the curriculum. Each article is written by invited experts and overseen by the relevant subject specialist on the Board. A trainee representative on the Board ensures relevance and accessibility for exam candidates.

Transforming the B2B Buyer Journey

Antonia Wade
Transforming the B2B Buyer Journey Book PDF

Author : Antonia Wade
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 49,6 Mb
Release : 2023-03-03
Category : Business & Economics
ISBN : 9781398606814

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Transforming the B2B Buyer Journey by Antonia Wade Pdf

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Dadwal, Sumesh Singh
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book PDF

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 42,9 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Dadwal, Sumesh Singh Pdf

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.