Dynamics Of Marketing In African Nations

Author : Sonny Nwankwo,Joseph F. Aiyeku
Publisher : Bloomsbury Publishing USA
Page : 325 pages
File Size : 48,8 Mb
Release : 2002-05-30
Category : Business & Economics
ISBN : 9780313077067

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Dynamics of Marketing in African Nations by Sonny Nwankwo,Joseph F. Aiyeku Pdf

Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.

Author : Sonny Nwankwo,Kevin Ibeh
Publisher : Routledge
Page : 625 pages
File Size : 44,7 Mb
Release : 2014-07-25
Category : Business & Economics
ISBN : 9781136202506

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The Routledge Companion to Business in Africa by Sonny Nwankwo,Kevin Ibeh Pdf

Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 428 pages
File Size : 55,9 Mb
Release : 2019-01-11
Category : Business & Economics
ISBN : 9781522579076

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Exploring the Dynamics of Consumerism in Developing Nations by Gbadamosi, Ayantunji Pdf

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Author : George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff
Publisher : Routledge
Page : 344 pages
File Size : 55,7 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351864848

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Marketing Management in Africa by George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff Pdf

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Author : Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Publisher : Routledge
Page : 234 pages
File Size : 43,5 Mb
Release : 2020-01-20
Category : Business & Economics
ISBN : 9781000027884

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Strategic Marketing of Higher Education in Africa by Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Pdf

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Author : Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Publisher : Routledge
Page : 303 pages
File Size : 41,9 Mb
Release : 2020-03-06
Category : Business & Economics
ISBN : 9781000048247

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Understanding the Higher Education Market in Africa by Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Pdf

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Author : Ogechi Adeola,Jude N. Edeh,Robert E. Hinson
Publisher : Springer Nature
Page : 327 pages
File Size : 47,6 Mb
Release : 2022-06-29
Category : Business & Economics
ISBN : 9783030934996

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Digital Business in Africa by Ogechi Adeola,Jude N. Edeh,Robert E. Hinson Pdf

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.

Author : Chiweshe, Nigel,Ellis, Debbie
Publisher : IGI Global
Page : 373 pages
File Size : 47,9 Mb
Release : 2019-06-29
Category : Business & Economics
ISBN : 9781522578604

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Strategic Marketing for Social Enterprises in Developing Nations by Chiweshe, Nigel,Ellis, Debbie Pdf

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Author : Emmanuel C. Alozie
Publisher : Routledge
Page : 145 pages
File Size : 40,8 Mb
Release : 2009-06
Category : Business & Economics
ISBN : 9781135696948

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Marketing in Developing Countries by Emmanuel C. Alozie Pdf

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.

Author : African Union Commission,OECD
Publisher : OECD Publishing
Page : 260 pages
File Size : 54,5 Mb
Release : 2021-01-19
Category : Electronic
ISBN : 9789264606531

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Africa’s Development Dynamics 2021 Digital Transformation for Quality Jobs by African Union Commission,OECD Pdf

Africa’s Development Dynamics uses lessons learned in the continent’s five regions – Central, East, North, Southern and West Africa – to develop policy recommendations and share good practices. Drawing on the most recent statistics, this analysis of development dynamics attempts to help African leaders reach the targets of the African Union’s Agenda 2063 at all levels: continental, regional, national and local.

Author : Euromonitor International
Publisher : Euromonitor International
Page : 274 pages
File Size : 40,6 Mb
Release : 2011-05-01
Category : Business & Economics
ISBN : 184264548X

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African Marketing Data and Statistics by Euromonitor International Pdf

Build profiles of countries in AfricaThis reference book brings together key marketing data for countries in Africa. Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.African Marketing Data and Statistics includes • Hard-to-research demographic, economic and marketing statistics in one place• Data for 52 countries that can easily be compared across nations• Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible)Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and TourismDiscover • How many tonnes of eggs are produced each year in each country• How many mobile phone subscriptions there are in each country • How much the South Africans spend on Men’s grooming products Why buy this book• Uniquely comprehensive marketing data in one volume• Data presented in easy to read tables and comparable across countries• Ideal for company or academic libraries – excellent value for money• Euromonitor consults thousands of sources to research this data saving your research time • Broad appeal – useful to many library users

Author : Anonim
Publisher : Unknown
Page : 668 pages
File Size : 42,9 Mb
Release : 2002
Category : Africa
ISBN : UOM:39015075718653

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The International Journal of African Historical Studies by Anonim Pdf

Author : Anne W. Njathi,Brandi Watkins
Publisher : Taylor & Francis
Page : 223 pages
File Size : 46,7 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 9781040039540

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Digital Public Relations and Marketing Communication Trends in Africa by Anne W. Njathi,Brandi Watkins Pdf

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.

Author : Dr. Chris Inyang
Publisher : Xlibris Corporation
Page : 102 pages
File Size : 43,9 Mb
Release : 2022-07-20
Category : Self-Help
ISBN : 9781669822196

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Culpability: Who Is to Blame for the African Nation's Small Business Owners' Insolvency by Dr. Chris Inyang Pdf

The book describes the insolvencies of small businesses in the African nation's economic development and why owners cannot measure up to world standards. The book illustrates the step-by-step approach that small business entrepreneurs must follow to perform as successful business owners. The book demonstrates what entrepreneurs need to be aware of prior to embarking on business ventures. The book outlines the necessities for business owners to become viable leaders in business ventures. This book explains the modalities that cause business insolvencies and how business owners can avoid repeating mistakes others made in the past. Nonetheless, this book is largely intended for those who want to start or are already running their own businesses and have a desire to understand the elements of running a successful business. This book shows countries in the world, including African countries, their positions in small business entrepreneurship. This book highlighted the twelve determining traits that made small business owners into successful entrepreneurs. Furthermore, this book provides the reasons for the acceptability of locally made products or services by customers and explains why customers don’t buy from small businesses. Overall, if owners follow the advice in this book, they will be able to make their dreams come true.

Author : Ogechi Adeola,Jude N. Edeh,Robert E. Hinson,Fulufhelo Netswera
Publisher : Springer Nature
Page : 355 pages
File Size : 45,8 Mb
Release : 2022-02-07
Category : Business & Economics
ISBN : 9783030839093

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Digital Service Delivery in Africa by Ogechi Adeola,Jude N. Edeh,Robert E. Hinson,Fulufhelo Netswera Pdf

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.