Author : Chloe Thomas
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 2012
Category : Electronic
ISBN : 0957312849
ECommerce Masterplan
Chloe Thomas
Ecommerce Masterplan
Ecommerce Masterplan Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Ecommerce Masterplan book. This book definitely worth reading, it is an incredibly well-written.
ECommerce MasterPlan 1.8
Chloë Thomas
Author : Chloë Thomas
Publisher : SRA Books
Page : 158 pages
File Size : 47,5 Mb
Release : 2013-07
Category : Electronic commerce
ISBN : 0957312857
ECommerce MasterPlan 1.8 by Chloë Thomas Pdf
ECommerce Masterplan 1.8
Chloë Thomas
Author : Chloë Thomas
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:1376269547
ECommerce Masterplan 1.8 by Chloë Thomas Pdf
ECommerce Marketing: How to Get Traffic That BUYS to Your Website
Chloe Thomas
Author : Chloe Thomas
Publisher : Unknown
Page : 352 pages
File Size : 50,5 Mb
Release : 2019-10-28
Category : Electronic
ISBN : 1999878833
ECommerce Marketing: How to Get Traffic That BUYS to Your Website by Chloe Thomas Pdf
Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest 'must-have' marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool 7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doing How to improve BOTH customer acquisition AND customer retention Follow the advice in this book to create the marketing activity that will supercharge your sales growth. Already helping businesses around the world to grow their sales: "Everyone in your business should read this book, whether they are in marketing or not. Why? Because it removes all the smoke and mirrors around marketing for eCommerce, channel by channel, but still delivers for your marketing team on detail and how to plan for success. Chloë's candid, straight-talking style makes it feel like she's explaining it over a cup of tea and the content delivers in spades on practical, tangible and achievable actions that you can put into practice in your business right now" Nicola Fox, Head of CRM, MissGuided "As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chloë's book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action." Steven Sashen, CEO and co-founder, XeroShoes.com Chloë is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chloë has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.
ECommerce Masterplan
Chloë Thomas
Author : Chloë Thomas
Publisher : Kernu Publishing
Page : 193 pages
File Size : 41,7 Mb
Release : 2012-08
Category : Electronic commerce
ISBN : 0957312822
ECommerce Masterplan by Chloë Thomas Pdf
eCommerce masterplan 1.8
Thomas
Author : Thomas
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2013
Category : Electronic
ISBN : 0957312881
eCommerce masterplan 1.8 by Thomas Pdf
Customer Manipulation
Miss Chloe Thomas
Author : Miss Chloe Thomas
Publisher : Unknown
Page : 252 pages
File Size : 50,6 Mb
Release : 2016-05-13
Category : Electronic
ISBN : 0992661242
Customer Manipulation by Miss Chloe Thomas Pdf
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "
B2B Ecommerce Masterplan: How to Make Wholesale Ecommerce a Key Part of Your Business to Business Sales Growth
Miss Chloe Thomas
Author : Miss Chloe Thomas
Publisher : Kernu
Page : 262 pages
File Size : 41,9 Mb
Release : 2017-10-18
Category : Business & Economics
ISBN : 1999878809
B2B Ecommerce Masterplan: How to Make Wholesale Ecommerce a Key Part of Your Business to Business Sales Growth by Miss Chloe Thomas Pdf
Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four Stages to success: Should You Add eCommerce to Your Business? Getting Everyone and Everything Ready Making the Website a Reality Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you. Support materials and workbooks available free online. This is the fifth eCommerce book from author Chloë Thomas. International Speaker, Podcast Host, Bestselling Author and eCommerce Advisor - Chloë has been working in eCommerce since 2003, always focused on how to increase orders cost effectively. In this book she turns her attention to the B2B eCommerce sector. Reviews: "Embarking on your eCommerce journey as any type of business can be incredibly daunting. But B2B eCommerce MasterPlan clearly and thoroughly lays out everything you need to know to get started adding this important new revenue stream to your business." Neil Cocker - CEO, Ramp, ramptshirts.com "If you're selling goods B2B and you're not doing it online, you should be and Chloe's most recent book explains why. This book contains all the information you need to make informed decisions and be confident you're heading in the right direction." Steve Nixon, Dayex, Ecommerce Manager, dayex.co.uk "The book is structured in such a way it becomes the blueprint to building a B2B website the correct way and walks you through all the successes and pitfalls you will face on your journey. It will definitely save you time, money, and loads of stress. Chloe is an excellent author and eCommerce Guru and this book is testimony to her ongoing success." Rob Boyle, Digital Marketing Manager, qualtexuk.com "As a 10 year veteran of B2B ecommerce with multiple online stores, this book made me chuckle with the honesty and the real-life advice. "In fact, some of (what I thought were) my own personal trade secrets are now listed in the book for everyone to know. It took me years to figure those out. Please don't let my competitors read it. "This book is a godsend as it covers all ends of the process without any fluff. If you don't have a successful B2B online presence, you MUST have Chloe's book." Jon Butt, Managing Director, FireProtectionOnline.co.uk "Those that are in B2B businesses know that B2B eCommerce truly is different than B2C eCommerce. In B2B, we have complex customers, complex products, and we have complex systems. This book does a fantastic job of detailing the reasons and tactics behind building and operating a B2B eCommerce site. I was incredibly impressed by the depth and case studies." Justin King, founder, eCommerceandB2B.com, Senior Partner at B2X Partners "As someone who has had a B2B ecommerce website for many years is and is now on version four I know how full of expensive pitfalls the process can be. Chloe has written an invaluable guide to these pitfalls and how to avoid them. Do not even begin the process without reading this book." Kate Turner, Founder, Partypacks.co.uk
Transportation Planning Handbook
ITE (Institute of Transportation Engineers),Michael D. Meyer
Author : ITE (Institute of Transportation Engineers),Michael D. Meyer
Publisher : John Wiley & Sons
Page : 1200 pages
File Size : 43,5 Mb
Release : 2016-07-11
Category : Technology & Engineering
ISBN : 9781118762400
Transportation Planning Handbook by ITE (Institute of Transportation Engineers),Michael D. Meyer Pdf
A multi-disciplinary approach to transportation planningfundamentals The Transportation Planning Handbook is a comprehensive,practice-oriented reference that presents the fundamental conceptsof transportation planning alongside proven techniques. This newfourth edition is more strongly focused on serving the needs of allusers, the role of safety in the planning process, andtransportation planning in the context of societal concerns,including the development of more sustainable transportationsolutions. The content structure has been redesigned with a newformat that promotes a more functionally driven multimodal approachto planning, design, and implementation, including guidance towardthe latest tools and technology. The material has been updated toreflect the latest changes to major transportation resources suchas the HCM, MUTCD, HSM, and more, including the most current ADAaccessibility regulations. Transportation planning has historically followed the rationalplanning model of defining objectives, identifying problems,generating and evaluating alternatives, and developing plans.Planners are increasingly expected to adopt a moremulti-disciplinary approach, especially in light of the risingimportance of sustainability and environmental concerns. This bookpresents the fundamentals of transportation planning in amultidisciplinary context, giving readers a practical reference forday-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning softwarepackages Get up to date on the latest standards, recommendations, andcodes Developed by The Institute of Transportation Engineers, thisbook is the culmination of over seventy years of transportationplanning solutions, fully updated to reflect the needs of achanging society. For a comprehensive guide with practical answers,The Transportation Planning Handbook is an essentialreference.
E-Commerce Strategy
Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
Author : Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
Publisher : Springer
Page : 358 pages
File Size : 49,5 Mb
Release : 2014-10-30
Category : Computers
ISBN : 9783642394140
E-Commerce Strategy by Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li Pdf
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Digital agriculture report: Rural e-commerce development experience from China
Food and Agriculture Organization of the United Nations,Zhejiang University
Author : Food and Agriculture Organization of the United Nations,Zhejiang University
Publisher : Food & Agriculture Org.
Page : 64 pages
File Size : 48,6 Mb
Release : 2021-08-25
Category : Technology & Engineering
ISBN : 9789251345108
Digital agriculture report: Rural e-commerce development experience from China by Food and Agriculture Organization of the United Nations,Zhejiang University Pdf
This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.
The Amazon Jungle
Jason R. Boyce,Rick Cesari
Author : Jason R. Boyce,Rick Cesari
Publisher : Morgan James Publishing
Page : 188 pages
File Size : 47,6 Mb
Release : 2020-10-27
Category : Business & Economics
ISBN : 9781631952814
The Amazon Jungle by Jason R. Boyce,Rick Cesari Pdf
Within The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick’s Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling―on and off Amazon is the best way for how to sell on Amazon. How do you sell on Amazon? Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand―the superpower that can give them back control. Jason’s expertise in identifying winning products on Amazon and Rick’s success building brands off of the platform make them a formidable team and the answer to today’s question: How to succeed on a platform you can’t afford to avoid? If you’re asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It’s great for existing sellers and for how to sell on Amazon for beginners.
Amazon
Natalie Berg,Miya Knights
Author : Natalie Berg,Miya Knights
Publisher : Kogan Page Publishers
Page : 273 pages
File Size : 46,7 Mb
Release : 2019-01-03
Category : Business & Economics
ISBN : 9780749482800
Amazon by Natalie Berg,Miya Knights Pdf
What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
From Broken Glass
Steve Ross
Author : Steve Ross
Publisher : Hachette Books
Page : 248 pages
File Size : 40,5 Mb
Release : 2018-05-15
Category : History
ISBN : 9780316513081
From Broken Glass by Steve Ross Pdf
From the survivor of ten Nazi concentration camps who went on to create the New England Holocaust Memorial, a "devastating...inspirational" memoir (The Today Show) about finding strength in the face of despair. On August 14, 2017, two days after a white-supremacist activist rammed his car into a group of anti-Fascist protestors, killing one and injuring nineteen, the New England Holocaust Memorial was vandalized for the second time in as many months. At the base of one of its fifty-four-foot glass towers lay a pile of shards. For Steve Ross, the image called to mind Kristallnacht, the Night of Broken Glass in which German authorities ransacked Jewish-owned buildings with sledgehammers. Ross was eight years old when the Nazis invaded his Polish village, forcing his family to flee. He spent his next six years in a day-to-day struggle to survive the notorious camps in which he was imprisoned, Auschwitz-Birkenau and Dachau among them. When he was finally liberated, he no longer knew how old he was, he was literally starving to death, and everyone in his family except for his brother had been killed. Ross learned in his darkest experiences--by observing and enduring inconceivable cruelty as well as by receiving compassion from caring fellow prisoners--the human capacity to rise above even the bleakest circumstances. He decided to devote himself to underprivileged youth, aiming to ensure that despite the obstacles in their lives they would never experience suffering like he had. Over the course of a nearly forty-year career as a psychologist working in the Boston city schools, that was exactly what he did. At the end of his career, he spearheaded the creation of the New England Holocaust Memorial, a site millions of people including young students visit every year. Equal parts heartrending, brutal, and inspiring, From Broken Glass is the story of how one man survived the unimaginable and helped lead a new generation to forge a more compassionate world.
Ultimate ECommerce Masterplan
Zsolt Nistor
Author : Zsolt Nistor
Publisher : Independently Published
Page : 0 pages
File Size : 42,5 Mb
Release : 2022-10-20
Category : Electronic
ISBN : 9798359226516
Ultimate ECommerce Masterplan by Zsolt Nistor Pdf
This book is a complete step by step guide to help you start your eCommerce Business. We'll go through all the steps, from business model and business plan, to platform selection, web design, SEO, marketing, client retention, automation, sales funnel, email marketing, social media, everything you must know before considering building an eCommerce Store and start your financial freedom.