E Commerce Strategy

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E-Commerce Strategy

Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
E Commerce Strategy Book PDF

Author : Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
Publisher : Springer
Page : 351 pages
File Size : 40,8 Mb
Release : 2014-10-30
Category : Computers
ISBN : 9783642394140

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E-Commerce Strategy by Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li Pdf

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

E-Commerce Strategy

Sanjay Mohapatra
E Commerce Strategy Book PDF

Author : Sanjay Mohapatra
Publisher : Springer Science & Business Media
Page : 270 pages
File Size : 42,5 Mb
Release : 2012-08-16
Category : Business & Economics
ISBN : 9781461441410

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E-Commerce Strategy by Sanjay Mohapatra Pdf

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Ecommerce

Robert T. Plant
Ecommerce Book PDF

Author : Robert T. Plant
Publisher : Prentice Hall Professional
Page : 402 pages
File Size : 50,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0130198447

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Ecommerce by Robert T. Plant Pdf

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

Global E-Commerce Strategies for Small Businesses

Eduardo Da Costa
Global E Commerce Strategies for Small Businesses Book PDF

Author : Eduardo Da Costa
Publisher : MIT Press
Page : 228 pages
File Size : 52,7 Mb
Release : 2003-02-28
Category : Business & Economics
ISBN : 0262262398

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Global E-Commerce Strategies for Small Businesses by Eduardo Da Costa Pdf

How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

Electronic Commerce

Richard T. Watson
Electronic Commerce Book PDF

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 55,5 Mb
Release : 2009
Category : Electronic commerce
ISBN : 161610029X

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Electronic Commerce by Richard T. Watson Pdf

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Strategies for e-Business

Tawfik Jelassi,Francisco J. Martínez-López
Strategies for e Business Book PDF

Author : Tawfik Jelassi,Francisco J. Martínez-López
Publisher : Springer Nature
Page : 793 pages
File Size : 47,9 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 9783030489502

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Strategies for e-Business by Tawfik Jelassi,Francisco J. Martínez-López Pdf

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Electronic Commerce

Paul Timmers
Electronic Commerce Book PDF

Author : Paul Timmers
Publisher : Wiley
Page : 288 pages
File Size : 44,6 Mb
Release : 2001-05-08
Category : Business & Economics
ISBN : 0471498408

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Electronic Commerce by Paul Timmers Pdf

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Digital Business and Electronic Commerce

Bernd W. Wirtz
Digital Business and Electronic Commerce Book PDF

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 762 pages
File Size : 49,9 Mb
Release : 2021-03-28
Category : Business & Economics
ISBN : 9783030634827

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Digital Business and Electronic Commerce by Bernd W. Wirtz Pdf

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

The Economics of E-Commerce

Nir Vulkan
The Economics of E Commerce Book PDF

Author : Nir Vulkan
Publisher : Princeton University Press
Page : 236 pages
File Size : 50,5 Mb
Release : 2020-06-30
Category : Business & Economics
ISBN : 9780691214542

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The Economics of E-Commerce by Nir Vulkan Pdf

Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.

E-Business Strategy, Sourcing and Governance

Gottschalk, Petter
E Business Strategy Sourcing and Governance Book PDF

Author : Gottschalk, Petter
Publisher : IGI Global
Page : 351 pages
File Size : 48,9 Mb
Release : 2005-12-31
Category : Business & Economics
ISBN : 9781599040066

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E-Business Strategy, Sourcing and Governance by Gottschalk, Petter Pdf

"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.

Leading Digital Strategy

Christopher Bones,James Hammersley
Leading Digital Strategy Book PDF

Author : Christopher Bones,James Hammersley
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 46,5 Mb
Release : 2015-03-03
Category : Business & Economics
ISBN : 9780749473105

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Leading Digital Strategy by Christopher Bones,James Hammersley Pdf

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.

Successful Social Media and Ecommerce Strategies in the Wine Industry

Gergely Sznolnoki,Liz Thach,Dani Kolb
Successful Social Media and Ecommerce Strategies in the Wine Industry Book PDF

Author : Gergely Sznolnoki,Liz Thach,Dani Kolb
Publisher : Springer
Page : 168 pages
File Size : 40,6 Mb
Release : 2016-04-30
Category : Business & Economics
ISBN : 9781137602985

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Successful Social Media and Ecommerce Strategies in the Wine Industry by Gergely Sznolnoki,Liz Thach,Dani Kolb Pdf

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

E-commerce

Amir Manzoor
E commerce Book PDF

Author : Amir Manzoor
Publisher : Amir Manzoor
Page : 434 pages
File Size : 48,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783843370301

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E-commerce by Amir Manzoor Pdf

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Strategies for e-Business

Tawfik Jelassi,Albrecht Enders,Francisco J Mart’nez-L—pez
Strategies for e Business Book PDF

Author : Tawfik Jelassi,Albrecht Enders,Francisco J Mart’nez-L—pez
Publisher : Pearson Higher Ed
Page : 777 pages
File Size : 48,7 Mb
Release : 2015-11-18
Category : Business & Economics
ISBN : 9781292123318

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Strategies for e-Business by Tawfik Jelassi,Albrecht Enders,Francisco J Mart’nez-L—pez Pdf

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Stop Being the Best Kept Secret

Curt Anderson
Stop Being the Best Kept Secret Book PDF

Author : Curt Anderson
Publisher : B2btail
Page : 262 pages
File Size : 40,9 Mb
Release : 2020-06
Category : Electronic
ISBN : 173497530X

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Stop Being the Best Kept Secret by Curt Anderson Pdf

An effective eCommerce strategy is no longer just a competitive edge for small business owners. It's a necessity. So what's holding you back from entering the exploding eCommerce market? Overwhelmed? Feel late to the game? Struggling to find someone you trust for guidance? Well, look no further-this book provides an eCommerce strategic roadmap that's all about you. Step by step, we'll focus on Manufacturing eCommerce Strategies and how they apply to your business. The ultimate goal is helping you "Stop Being the Best Kept Secret" while maximizing profit opportunities. You'll learn how to: Make a great first Webpression Dominate search results Get offensive (without offending) It's a privilege to join you on your eCommerce journey so let's get started on your path to success!