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Author : Iwona Lupa-Wójcik,Marta Czyżewska
Publisher : Academic Conferences and publishing limited
Page : 391 pages
File Size : 55,7 Mb
Release : 2023-05-18
Category : Business & Economics
ISBN : 9781914587665
Author : Iwona Lupa-Wojcik,Marta Czyzewska
Publisher : Unknown
Page : 0 pages
File Size : 47,6 Mb
Release : 2023
Category : Electronic
ISBN : 1713873613
Author : Sue Greener,Asher Rospigliosi
Publisher : Academic Conferences Limited
Page : 799 pages
File Size : 51,5 Mb
Release : 2014-11-07
Category : Reference
ISBN : 9781910309292
Author : Dr Christos Karpasitis
Publisher : Academic Conferences and publishing limited
Page : 128 pages
File Size : 44,5 Mb
Release : 2020-07-01
Category : Education
ISBN : 9781912764648
These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Author : Dr Christos Karpasitis
Publisher : Academic Conferences Inter
Page : 128 pages
File Size : 41,7 Mb
Release : 2021-07-01
Category : Reference
ISBN : 9781914587016
Conference Proceedings of 8th European Conference on Social Media
Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 41,9 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Author : Barbosa, Belem
Publisher : IGI Global
Page : 490 pages
File Size : 44,6 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369341964
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Author : Dr Paula Peres,Dr Anabela Mesquita
Publisher : Academic Conferences Limited
Page : 686 pages
File Size : 42,9 Mb
Release : 2015-07-06
Category : Social media
ISBN : 9781910810316
Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited
Author : Iwona Lupa-Wójcik
Publisher : Acpil
Page : 314 pages
File Size : 41,5 Mb
Release : 2022-05-12
Category : Education
ISBN : 1914587308
These proceedings represent the work of contributors to the 9th European Conference on Social Media (ECSM 2022), hosted by Pedagogical University of Krakow, Poland on 12-13 May 2022. The Conference Chair is Dr Iwona Lupa-Wójcik and Programme Chair is Dr Marta Czyżewska, both from Pedagogical University of Krakow, Poland. ECSM is now a well-established event on the academic research calendar and now in its 9th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at Pedagogical University of Krakow, Poland but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Dr Iwona Leonowicz-Bukala, University of Information Technology and Management in Rzeszow, Poland on the topic of Social Media Today: Platforming Visibility, Recognition and Independence. On the second day, Anna Miotk, from University of Warsaw, Poland will give a talk on the subject: Does the Company's Presence on Social Media Platforms Still Strengthen Brand Image?. With an initial submission of 103 abstracts, after the double blind, peer review process there are 30 Academic research papers, 4 PhD research papers, 1 Masters Research papers and 3 work-in-progress papers published in these Conference Proceedings. These papers represent research from Austria, Canada, Estonia, Finland, Germany, Hungary, Ireland, Netherlands, New Zealand, Nigeria, Northern Cyprus, Poland, Portugal, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, UK, USA, and Vietnam.
Author : Prof. Vincent Cunnane,Dr. Niall Corcoran
Publisher : Academic Conferences and publishing limited
Page : 128 pages
File Size : 46,7 Mb
Release : 2018-06-21
Category : Electronic
ISBN : 9781911218845
These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.
Author : Christos Karpasitis
Publisher : Acpil
Page : 330 pages
File Size : 42,6 Mb
Release : 2021-07
Category : Education
ISBN : 1914587006
These proceedings represent the work of contributors to the 8th European Conference on Social Media (ECSM 2021), hosted by UCLan Cyprus, Larnaca on 1-2 July 2021. The Conference and Programme Chair is Dr Christos Karpasitis, University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is now a well-established event on the academic research calendar and now in its 8th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at UCLan Cyprus, Larnaca but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Dr Nikolaos Dimitriadis, Optimal HR Group, Athens, Greece on the topic of Our Brains on Social: Neuro Research Insights on Social Media Usage. On the second day, Mr Nicolas Ioannides, Influencer of the Year - 2018, TV-host and content creator from Nicosia, Cyprus will give a talk on the subject: Influencer Marketing. With an initial submission of 100 abstracts, after the double blind, peer review process there are 31 Academic research papers, 3 PhD research papers and 2 work-in-progress papers published in these Conference Proceedings. These papers represent research from Australia, Austria, China, Cyprus, Czech Republic, Germany, Italy, Lithuania, Malaysia, Netherlands, New Zealand, Northern Cyprus, Portugal, Russia, South Africa, Spain, Switzerland, UK, United Arab Emirates, and USA.
Author : Christos Karpasitis
Publisher : Unknown
Page : 0 pages
File Size : 40,5 Mb
Release : 2021
Category : Electronic
ISBN : 1713832267
Author : Academic Conferences and Publishing Limited
Publisher : Academic Conferences and publishing limited
Page : 128 pages
File Size : 40,8 Mb
Release : 2017-07-03
Category : Electronic
ISBN : 9781911218470
Author : Christos Karpasitis
Publisher : Unknown
Page : 424 pages
File Size : 52,5 Mb
Release : 2020-07-07
Category : Education
ISBN : 1912764636
Author : Wybe Popma,Stuart Francis
Publisher : Academic Conferences and publishing limited
Page : 436 pages
File Size : 54,8 Mb
Release : 2019-06-13
Category : Reference
ISBN : 9781912764235
