Author : Aaron Conley,Genevieve G. Shaker
Publisher : Springer Nature
Page : 250 pages
File Size : 48,7 Mb
Release : 2021-03-17
Category : Education
ISBN : 9783030664299
Fundraising Principles for Faculty and Academic Leaders by Aaron Conley,Genevieve G. Shaker Pdf
This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.