Effective Fundraising

Author : F. Warren McFarlan
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 55,6 Mb
Release : 2021-03-03
Category : Business & Economics
ISBN : 9781119772293

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Effective Fundraising by F. Warren McFarlan Pdf

Create a sustainable revenue model that can propel your mission-driven organization into the future Effective Fund Raising: The Trustee's Role and Beyond is the result of author F. Warren McFarlan’s two decades of research at Harvard Business School, along with over forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise. Social enterprise organizations have played a vibrant and important role in the USA for the past century. And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds. This book focuses on the steps and strategies you need to know to secure funding to fulfill your mission. Development is the lifeblood of most social enterprises, be they large or small. You’ll also discover how to harness the energies of the right people to ensure the long-term success of your development efforts. Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization Understand the core elements of the revenue model, including governance, fees, the annual fund, capital fundraising campaigns, planned gifts, and more Develop a strong plan for sustaining your organization’s revenue, regardless of organization size Build the skill of asking for money and lead your organization to a revenue and philanthropy orientation Many social enterprise CEOs spend over half of their time on fundraising. Why? Simply put: without a sustainable revenue model, even the most exciting mission-driven organization will collapse. The dirty truth is that, with no fund raising, there is no social enterprise or enduring mission. This book will help you shoulder the burden of fundraising and ensure the long-term success of your venture.

Author : Justina Walford,Eileen Figure Sandlin,Richard Helweg
Publisher : Atlantic Publishing Company
Page : 482 pages
File Size : 42,9 Mb
Release : 2010
Category : Fund raising
ISBN : 9781601381484

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199 Fun and Effective Fundraising Events for Nonprofit Organizations by Justina Walford,Eileen Figure Sandlin,Richard Helweg Pdf

Suggests one hundred ninety-nine events to raise money for nonprofit organizations, including 50/50 raffles, cakewalks, dunk tanks, money trees, rummage sales, ballroom dance lessons, walking billboards, and bachelor auctions.

Author : Ilona M. Bray
Publisher : NOLO
Page : 512 pages
File Size : 41,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 1413312535

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Effective Fundraising for Nonprofits by Ilona M. Bray Pdf

Features advice and stories from over forty experienced fundraisers, with information on how to work with individual donors, plan special events, solicit grants, get media coverage, and use the Web to further fundraising goals.

Author : Joan Flanagan
Publisher : McGraw Hill Professional
Page : 340 pages
File Size : 44,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 0809238462

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Successful Fundraising by Joan Flanagan Pdf

"Packed with real-life examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, sample worksheets and timetables, and all-new information on using the Internet, E-mail, websites, and on-line auctions as fundraising tools. It also includes expanded sections that cover working with celebrities to raise funds and winning corporate dollars."--BOOK JACKET.

Author : Toni Hasler
Publisher : eBook Partnership
Page : 75 pages
File Size : 53,5 Mb
Release : 2012-06-20
Category : Social Science
ISBN : 9781908886750

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Simple Effective Fundraising by Toni Hasler Pdf

Simple Effective Fundraising is a comprehensive guide which aims to help charities establish or improve their charity's fundraising and income generation programmes. Simple Effective Fundraising is suitable for those starting out in fundraising, as well as for those wishing to increase their fundraising effectiveness.

Author : Ilona Bray
Publisher : Nolo
Page : 385 pages
File Size : 44,9 Mb
Release : 2022-08-05
Category : Business & Economics
ISBN : 9781413329902

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Effective Fundraising for Nonprofits by Ilona Bray Pdf

Jumpstart your fundraising efforts! Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success depends on its ability to raise donations from individuals, companies, and institutions. The question you’re facing is, “How do we make our voices heard and bring in the needed support?” Here, you’ll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan work with individual donors keep givers giving plan special events solicit grants from foundations and corporations use traditional and social media to engage supporters start a side business to raise funds and much more. Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books.

Author : Stephen F. Schatz
Publisher : Wiley
Page : 259 pages
File Size : 53,9 Mb
Release : 2010-04-05
Category : Business & Economics
ISBN : 0470560592

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Effective Telephone Fundraising by Stephen F. Schatz Pdf

An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.

Author : Jeff Stauch
Publisher : Apress
Page : 252 pages
File Size : 54,8 Mb
Release : 2012-02-01
Category : Business & Economics
ISBN : 9781430239017

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Effective Frontline Fundraising by Jeff Stauch Pdf

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it's a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. Effective Frontline Fundraising provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small. Effective Frontline Fundraising will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: Shows how to keep that organizational lifeblood—cash—running through your vital operations Explains how to create a firm foundation from which to solicit funds Provides examples of successful and unsuccessful fundraising messages and plans Teaches you how to ask confidently for gifts from $25 to $1,000,000 ... or more!

Author : Charlotte Rains Dixon
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 54,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781601382474

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The Complete Guide to Writing Successful Fundraising Letters for Your Nonprofit Organization by Charlotte Rains Dixon Pdf

With more than 1.4 million nonprofit organizations in operation in the United States and an estimated 100 million fundraising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamoring for donations. If you employ the techniques provided in The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fundraising campaign and achieve your organization s goals. Whether you are a nonprofit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Author : Mal Warwick
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 43,5 Mb
Release : 2010-12-23
Category : Business & Economics
ISBN : 9781118047637

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How to Write Successful Fundraising Letters by Mal Warwick Pdf

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Author : Mal Warwick
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 47,7 Mb
Release : 2013-05-24
Category : Business & Economics
ISBN : 9781118573211

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How to Write Successful Fundraising Appeals by Mal Warwick Pdf

How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Author : Ilona Bray
Publisher : Nolo
Page : 385 pages
File Size : 50,9 Mb
Release : 2022-08-30
Category : Business & Economics
ISBN : 9781413329896

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Effective Fundraising for Nonprofits by Ilona Bray Pdf

All your nonprofit needs to engage donors and raise funds. This easy-to-read book combines the author's legal and fundraising experience with advice and stories from over 50 experienced fundraisers. Offers practical guidance on all types of fundraising that a new or small to mid-size nonprofit can best make use of, including working with individual donors, planning special events, soliciting grants from foundations and corporations, using the Web and social media, and more. Includes handy worksheets and sample letters.

Author : Anonim
Publisher : Institute of Fundraising
Page : 66 pages
File Size : 40,6 Mb
Release : 2006
Category : Electronic
ISBN : 9781874541035

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The Good Fundraising Guide by Anonim Pdf

Author : Kathleen S. Kelly
Publisher : Routledge
Page : 674 pages
File Size : 42,9 Mb
Release : 1998
Category : Charities
ISBN : 9780805813210

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Effective Fund-raising Management by Kathleen S. Kelly Pdf

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Dr Philip SA Cummins
Publisher : eBook Partnership
Page : 160 pages
File Size : 51,5 Mb
Release : 2015-01-15
Category : Education
ISBN : 9781783015740

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Guide to Successful Fundraising in Schools by Dr Philip SA Cummins Pdf

This book provides easy to follow and helpful advice on how to run a fundraising program within your school. It is structured around CIRCLE's fifty top fundraising tips, which have been accumulated during CIRCLE's extensive consultancy work across Australia in the last thirty years. This book is broken into parts and conceptualises fundraising as a giving tree continuum, nurturing the donor using the key techniques of friendraising, coupled with donor research and careful stewardship, to enable a smooth transition from small donor to large.